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Portfolio

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A SUBDIVISION OF COLLECTIVE STUDIO

agency@collect.vn

Hanoi | Saigon | New York

agency.collect.vn

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table of content

Portfolio / Table of Contents

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about us	03
our services	05
our works	08
contact information	47

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We are a design agency �specializing in Branding & Digital Experience

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More about our philosophy ->

Our website ->

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we design with a human touch

Portfolio / About Us

With an international team based in Vietnam (Hanoi & Saigon) and U.S. (New York & Philadelphia), Collective Studio is a creative studio specializing in human-centered design, transformative technology, and digital storytelling. Our vision is to tell the stories yet to be told and render them into the modern era.

Founded in 2020, Collective Design Agency serves as a branch of Collective Studio with its sole purpose: working with international clients and turning their vision into reality through our unique lenses of culture and society.

Learn more about CDA ->

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Collective Hanoi-based team, 2022

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what we offer

Portfolio / Our Services

As a creative agency, we specialize in branding and digital experience. ��We utilize comprehensive brand strategy and creative problem solving to deliver maximum impact for our client. Here're some of the services we provide.

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Branding

Brand Strategy
Brand Communications
Logo Design
Brand Graphics
Print Materials & Stationery
Signage & Supergraphics
Brand Style Guide
Brand Packaging
Marketing Collateral

Digital Experience

Website Design
UX/UI Design
Landing Pages
Promotional Sites
Front-end & Back-end
E-commerce Support
CMS (WordPress, Squarespace, Strapi, etc.)
Mobile App
Basic SEO

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how do we approach a project?

Portfolio / Our Services

With each project, we usually divide the project timeline into four distinct phases: Discovery, Concept, Production, and Delivery. ��Throughout our process, we take an iterative and collaborative approach in order to thoroughly understand our clients’ needs; at the same time, we are always looking for opportunities to go above and beyond to deliver maximum impact.

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Discovery

Concept

Production

Delivery

our journey to an impactful project

Create distinct thematic/ design concepts or quick tech prototypes to decide which concept to move forward with and build the design framework.

Design specific deliverables and develop any digital products specific to each project.

This phase spans over a number of rounds that involve both design & development.

Portfolio / Our Services

Understand or establish the context for the project, including interviewing clients, conducting research, and forming strategy.

Deliver the project to the client or to the dev team.

Make minor adjustments if needed and conduct any QA or launch-related production.

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our works

Portfolio / Our Works

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Due to rich content, some slides may require extended load times.�We sincerely appreciate your patience and understanding. Thank you!

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Green&Flow

Branding

Green&Flow Cooperative / Dong Long Fund

Logo Design
Branding
Illustration

Green&Flow, supported by the Dong Long Fund, embodies the future of community-based eco-tourism and sustainable agriculture.��Collective Design Agency proudly contributed to shaping their brand identity, highlighting our mission to promote sustainable growth and celebrate the beauty of Vietnamese culture. ��This initiative not only uplifts livelihoods in rural areas but also deepens connections to the natural world, local cultures, and communities.

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Portfolio / Our Works

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CIAT Agro-climatic Bulletins & Communications

Alliance Bioversity International - CIAT

Logo Design
UX / UI Design
Illustration

CIAT’s initiatives redefine how Mekong Delta farmers engage with key agricultural data. Alliance Bioversity International - CIAT, as part of CGIAR, has collaborated with Collective Design Agency.��The aim is to modernize information delivery in agro-climatic bulletin (ACB) format while establishing a streamlined workflow between data centers, experts, and local farmers. Our strategic design enhances access to near-real-time weather updates and agricultural advisories.

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Vietnam National Lung Hospital Brand Extension & Website

Vietnam National Lung Hospital

Partnering with the VNLH, we expanded their brand presence, spreading it across varied applications - one example being a contemporary website that exudes warmth and professionalism, challenging the traditional cold and bureaucratic narrative of the healthcare sector.

The website is fully responsive and completely reimagined visually & functionally, with remapped UX and digital features to meet a more diverse audience - ranging from patients and doctors to experts and partnering institutions.

Branding
UX / UI Design
Website Design & Development

Portfolio / Our Works

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30Y Vietnam-UAE

Diplomatic Relations

Embassy of Vietnam in UAE, Vietnam Ministry of Foreign Affairs

Logo Design
Illustration

CDA are honored to be chosen as the logo design partner to celebrate the 30th anniversary of the diplomatic relations establishment between Vietnam and the United Arab Emirates (UAE).

Female virtues were a big inspiration: Grace, Resilience, and Perseverance - illustrated by the two women wearing their symbolic outfits and two symbolic trees - Vietnamese Wet Rice & Ghaf tree. These symbols reflect the spirit of foreign affairs, friendship, and cultural harmony between the two nations while still maintaining simplicity and modernity for flexible event application.

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Portfolio / Our Works

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Bayhaus

Rebranding

Bayhaus

Logo Design
Branding
Illustration

This project rebrands Bayhaus, a consultancy agency in San Francisco Bay Area that focuses on creating content and personalizing learning through educational & enablement programs.��In this engagement, we’re refreshing every aspect of Bayhaus’s branding to modernize as well as align the brand's visual with its mission and core values.

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Portfolio / Our Works

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Horos Branding & Digital Experience

Horos

Logo Design
Branding
Illustration
UX / UI Design
Website Design & Development

Diving into horoscope - a mystical Eastern art, we worked with Horos from the first step of creating the branding strategy & foundation, to visual identity and digital experience - including social media, personalized digital reports, and website.

Our distinct visual approach seeks to narrate Horos' singular tale in the spiritual landscape, harmoniously blending its cultural essence with a contemporary twist.

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Larry McAlister Branding & Website

Larry McAlister

Logo Design
Branding
UX / UI Design

In this project, we worked with Larry McAlister, an HR expert and consultant based in Silicon Valley to create his new personal branding. Larry describes himself as a “Corporate Humanist”, and values human-centered and tech-enabled management approach.��The goal is to solidify Larry McAlister as an innovator in the HR landscape and craft a consistent brand identity that encapsulates Larry's persona and underscores his role in pioneering the future of developing robust and effective business HR infrastructures.

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Portfolio / Our Works

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We Create Content Rebranding

We Create Content

Logo Design
Branding
Illustration

This project rebrands We Create Content, a leading editorial agency in Vietnam that focuses on guiding and localizing content for international companies to enter the Vietnamese market. ��The rebranding goal was a unique, versatile identity adaptable across all touchpoints. Inspired by Vietnamese diacritics, various styles capture WCC's unapologetic spirit and cultural insight, allowing diverse graphic styles for editorial needs while also featuring a vibrant color palette.

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Shleep Kit

Shleep

Branding
Packaging Design
Illustration

Shleep was ideated in hopes of helping people rediscover the magical land of sleep and restful dreams in this busy age with its organic sleep-enhancing products.

The project's branding, with its quirky serif, unique logo, soothing color, and vibrant illustrations, suggests a mystical and magical experience. The entire packaging is framed like a story-book, and each product is housed in a ‘chapter’ within.

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Portfolio / Our Works

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CDSL+ MGMT

Website

CDSL Management Company

Web Design & Development
UX / UI Design

CDSL MGMT is a collaborative project with the aim of building a strong digital presence for CDSL through a cohesive visual system.

The website is bilingual, dark-mode supported, fully responsive, and powered by WordPress to serve as a comprehensive portal for info on the latest tours, events, and updates of all CDSL artists.

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itsnk Branding & Website

CDSL & itsnk

Branding
Motion Graphics
Web Design

This branding project for itsnk features a robust & dynamic visual system that incorporates motion graphics.

Capturing itsnk spirit as a music producer based in Chicago & Vietnam, the branding utilizes visual motifs inspired by a DJ mixer with its many dials and crossfaders. The project also includes an interactive website to establish a strong digital presence for itsnk.

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j solomon

Website

j solomon

UX/UI Design
Web Design
Front-end Development
Custom Squarespace
Motion Graphics

This website features the emerging young artist j solomon. As an NYC-based & Philadelphia native artist, Jesse takes his music inspiration from the rural suburbs of Pennsylvania & the gritty concrete of New York City.

The website utilizes negative space, scroll-based animation, as well as Squarespace-based CMS.

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Portfolio / Our Works

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LoopCentral Rebranding

Loop Central

Logo Design
Branding

“Keeping you in the Loop”, this is the motto of Loop Central - a Vietnamese non-profit newsroom founded with the goal to connect and inspire an open culture for the music-enthusiasts, uprising artists, and future professionals working in the music industry.��We collaborated closely with Loop Central team to understand their motivation behind the platform and their dedication of creating a new cultural movement that can foster a whole new generation of music lovers.

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GETNET Branding

GETNET & 2ME

Logo Design
Branding
Merch Design

GETNET was established as the hub for talented content creators in Vietnam. Their primary brand touchpoints are digital platforms and social media. ��We partnered with their team to position GETNET as a rising talent agency with a focus on future-conscious growth and digital content.

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Portfolio / Our Works

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Cinema For The Climate Posters

Drexel University &�Academy of Natural Sciences

Poster Design
Motion Graphics
Generative Design

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In celebration of a Philadelphia film festival about climate change, this poster series utilize the Philadelphia Heat Vulnerability Index (HVI) to identify the neighborhoods that are particularly vulnerable to heat in the area.

Using this data, we visualize the human impact of climate change on Philadelphia & U.S. through experimental motion graphics.

Portfolio / Our Works

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Ento

Logo Design
Branding
Packaging Design
Advertisement Design

Ento is an acronym for Entomophagy - meaning the eating of insects. This project introduces insects as a sustainable and delicious replacement for conventional protein sources.

We use a strong and playful Sans-serifs typography for Ento’s branding and packaging. The entire visual system was designed to evoke a flavorful experience that invites audiences to explore the wonderful world of insect snack.

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ChongLuaDao Redesign

https://next.chongluadao.vn/

Logo Design
Branding
UX/UI Design

This project reimagined ChongLuaDao - a non-profit project founded by HieuPC with the mission to protect Vietnamese users from ill-intentioned content and cyber scams - with a new brand identity and website. The design goal was to bring positive connotations when it comes to cybersecurity, reflect trustworthiness and assurance, and emphasize on the brand message "Safety within reach."

We used the "@" - a distinctive symbol that many Vietnamese netizens can relate to since the emergence of internet in the 90s. The "@" symbol is also a clever word play for “an toàn", “an tâm", and “an ninh."

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Auker Branding

Auker.io

Logo Design
Branding

Auker’s goal was to emphasize itself as an incubator and life-long partners for Vietnamese Web3 projects / startups as well as a platform for growth, networking and collaboration.

We want to preserve and reference at the Vietnamese core of the brand but do not play in to the cliche – focusing our visual language on emphasizing the community and technology aspect of the brand while remixing Vietnamese traditional motifs to adapt to the core ideas and visuals of Web3. Therefore, the brand system uses the ideas of growing eggs – a reference to “Mother Âu Cơ" and dividing cells – a reference to the Vietnamese term “đồng bào."

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Macrochain Rebranding

Logo Design
Branding

Macrochain

Macrochain is a venture capital and incubator that invested in blockchain-based projects and contributed to web decentralization in Vietnam. We want to emphasize Macrochain’s focus on building community and fostering blockchain culture in Vietnam.

The brand system uses two intersecting circles to convey the intersection between blockchain and community, this concept emphasize the role Macrochain plays as a leader in decentralization tech industry.

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Portfolio / Our Works

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DEVcentralized Branding

Young IT

Logo Design
Branding

DEVcentralized is a community and educational hub dedicated to the growth of Blockchain Technology in Vietnam.��Representing a fast growing and adaptive community, the brand system uses multiple dynamic symbol to visualize agility and adaptability, as well as using very bold colors to emphasizes the modern, up-to-date, and fast changing nature of the tech industry.

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Tô Gia Branding

Tô Gia Group

Logo Design
Branding
Advertisement Design

Founded on traditional Vietnamese familial values, To Gia has the ambition to become the leading real estate developer in Vietnam.

Inspired by To Gia historic roots in the center of Hanoi, we integrated traditional Hanoi architectural gestures to form a bold mark that not only represents the Vietnamese diacritic in “Tô” but also forms the shape of a home. We then iterated on the main logo to create supporting symbols that corresponds to different To Gia's values like “forward", “connection", etc

Using these symbols as the building blocks, we created a field of generative pattern that form the base for the rest of the branding system.

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CocoFood Rebranding

CocoFood

Logo Design
Branding
Illustration

Collective has partnered with CocoFood - a food distribution brand to create a new brand identity that recognizes the emotional power of telling stories through gifting traditional snacks.

Using vibrant color and shapes to describe that indescribable good vibes associated with memories of sharing food, we create a visual system that is viscerally evocative and emotionally powerful.

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CocoFood Tet 2023 Gift Box

CocoFood

Packaging Design
Illustration

As part of their Tet campaign, CocoFood collaborated with Collective to design the packaging for their Tet-edition gift box. ��Using the brand system Collective designed previously for CocoFood, we created a comprehensive packaging system that playfully mimics the emotion journey of gift-giving. The box also comes with a deck of Tam Cuc - a traditional Vietnamese card game - illustrated in a whimsical style that aligns with the branding.

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3Alogistics Rebranding & Website

Branding
UX/UI Design
Website Design

3Alogistics

3Alogistics is a logistics partner specializing in importing to and exporting from Vietnam. It has a wide network of storage units all over northern Vietnam.��Approaching this project, we want to position the company as a trusted partner for domestic and international businesses wanting to expand beyond and into Vietnam's border — one that navigates complexity and delivers simplicity.

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0L Network Landing Page

0L Network

UX/UI Design
3D Design
Website Design

0L is a community-driven crypto project - a fork of the open source codeset that was created by the Diem Association for the Diem network (previously known as “Libra.”) ��We partnered with 0L’s contributors to redesign an inspired landing page that conveys a sense of freedom, community and collaboration through use of minimalistic layout and stunning custom 3D assets.

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3D Secure

Self-Test Platform UX/UI Design

UX/UI Design
Web-App Design

Atomworks

3DS is an transaction testing platform that aims to streamline and revolutionize e-finance / e-banking industry. The project aims to remap the user experience and redesign the platform's user interface to maximize the efficiency of the testing process.

Our approach to this project was to perform research and gain a deeper understanding of the user’s workflow. We also designed various components with Atomworks’ brand identity principles in mind. The final prototype was modular-based, dark-mode supported, and more intuitive towards different user roles.

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JCB J/Secure 2.0 UX/UI Design

UX / UI Design
Web-App Design

Atomworks

This is our second project with Atomworks, with a focus on redesigning J/Secure 2.0 user interface for JCB.

The goal is to standardize screens and components throughout the interface, streamlining the transition from design to development and tech implementation.

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Scopee

Adobe Creative Jam

App Design
UX/UI Design
Illustration

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The Scopee project was born with a desire to create a safe platform where young designers can learn and grow professionally.

This app prototype was submitted as an entry to Adobe Creative Jam, hoping to introduce young people (aged 10-18) as well as experienced designers to the vast open world of creativity and design.

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APICCO Logo

Asian and Pacific Islander Community Coalition of Oregon

Logo Design

Asian and Pacific Islander Community Coalition of Oregon (APICCO) is a non-profit & non-gov organization that promotes culture and advocates civic engagement activities for Asian & Pacific-Islander communities.

Our goal for the logo is to reflect and amplify APICCO’s core values: uplifting, connecting, and representation.

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concept poster

non-disclosed

Poster Design
Generative Design

These posters was done as part of a commissioned project for a startup specialized in data collection and classification.��This series of 3 posters depicts the infinite flow of data on the Internet. It begs the question: among the countless data generated by both humans and machines on the vast Internet, how can we classify and evaluate it? What makes “data streaming” a valuable tool in the digital age?

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Portfolio / Contact

got a story to tell? �let us know!

Email: agency@collect.vn

Read more about us: go.collect.vn/design-agency

Phone: (+84) 988 086 860 (VN)

Facebook | Instagram

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thank you!

Portfolio / Contact

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