MEDIA LITERACY
KNOW YOUR SOCIAL NETWORK
About the Project | |
Zoom Media is a project focused on media literacy and critical thinking. The project partners consists of Schools, NGOs, SMEs and educational centres from 6 countries, which include the Czech Republic, Turkey, Lithuania, Greece, United Kingdom, and Italy. The teams are made up of dedicated educators who decided to counter the spread of fake news and disinformation by developing and sharing easy-to-use materials to increase media literacy among young people. | |
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
About the Project | |
Through the activities and resources, this project aims to design the methodology for young people that can be used by schools, NGOs, universities, youth clubs or other places working with young people. The teams have gathered experts in education, media literacy, critical thinking, including professionals and educators with years of experience to achieve the overall aim of the project, helping young people learn more about media literacy in Europe and beyond. | |
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Forthcoming Sessions | |
14th Oct 2020 - Social Media Platforms 21st Oct 2020 - Internet and Ethics 28th Oct 2020 - Your Digital Footprint 4th Nov 2020 - The role of the Media in Society 11th Nov 2020 - Online Harassment / Bullying 18th Nov 2020 - New Media and Social Relations | |
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Webinar #1 Summary | |
Better Media literacy and all that it encompasses is an essential part of modern day life. In order to achieve better media literacy, it is important to understand and be aware of the platforms that are used to project the media messages we receive on a daily basis. This workshop will help participants understand what social media is, identify the most popular social media platforms and their total number of monthly active users. | |
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Outcomes | |
By the end of this session, participants will:
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Let’s Begin!
Part 1 - Social Media Platforms
So what is social media?
Social media is a means of communication which allows people to create, share, and/or exchange information and ideas with international communities and networks.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
So what is social media?
For business, social media is used for a multitude of reasons. It’s used to market products, promote brands, connect people and create new business.
Social media is increasingly used by companies to better understand and interact with their customers.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
So what is social media?
For general users, social media can play a big role in their daily lives and can make up a large proportion of their social interactions.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
So what is social media?
From simply talking with friends, to learning, to keeping up-to-date with current events, the way social media is used is both broad and versatile.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
So what is social media?
For these platforms, branding is everything and it is important for them to have a strong identity.
By having a distinctive logo, they are able to stand out and be easily recognised.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
EXERCISE #1
Part 1 - Social Media Platforms
Exercise #1
So, how well do you know your social media brands?
Take a look at these 10 logos and see how many of them you recognise.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
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By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
So what is social media?
You have 5 minutes to complete this exercise.
Please click on the link in the chat or visit: http://bit.ly/zoomexercise1
Once completed, make sure you enter your name into the leaderboard.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
How many do you think you got right?
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TUMBLR | ||||
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TIKTOK | SNAPCHAT | YOUTUBE |
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
MEDIA LITERACY
KNOW YOUR SOCIAL NETWORK
Part 1 - Social Media Platforms
A Deeper Look
Now we are going to take a deeper look at each platform, a brief overview and their monthly active users.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Facebook is the largest social networking site in the world and the most widely used. It was the first platform to surpass 1 billion users, reaching over 60% of all internet users.
Users can network with friends and relatives, allowing them to publish text, images, videos, live broadcasts and stories.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
They can access different apps, sell, market or promote products, and brands through paid advertising.
In recent years, Facebook acquired popular brands such as Instagram and WhatsApp.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 2.45 billion monthly active users
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Tumblr, owned by Yahoo since 2013, is a social media blogging platform that is used to find and follow topics of interest.
Posts can either be multimedia or short-form blogs with many options to customize the page’s appearance.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
One may also add texts, photos, links, video and audio files to their posts.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 321.5 million monthly active users.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
WeChat is an all-in-one communication app that enables you to connect with others.
It started as a messaging app and expanded to allow its users to shop online, transfer money, share data and make reservations.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
It is extremely popular in China and some parts of Asia (as Facebook and other social media platforms are banned).
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 1.6 billion monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Instagram is a photo and video sharing social media app that allows users to share photos, videos, stories and live broadcasts.
An increasing number of enterprises use the platform to promote their products through popular accounts, commonly known as influencers.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 1 billion monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Twitter is a platform that enables users to post short messages containing a limited number of characters (280) to convey messages to the world.
It is commonly used by news outlets, celebrities, influencers and even presidents for press releases and official announcements.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Twitter, in recent years launched their paid-advertising services and is extremely popular for its emphasis on real-time information.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 330 million monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
QQ is a very popular instant messaging platform in China. It is also used in more than 80 other countries worldwide and enables users to watch movies, play games, shop, blog and make payments online.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 659 million monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Youtube (owned by Google) is the world’s no.1 video-sharing platform with a daily average of one billion hours of videos being watched. It is also used as the second largest search engine after Google.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 1.9 billion monthly active users
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012. It is used to create short dance, lip-sync, comedy, and talent videos.
The controversial app is fairly new to the market and it has become increasing popular worldwide.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 800 million monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Snapchat is a mobile messaging application used to share photos, short videos, text and drawings.
It became hugely popular in a very short space of time, especially with young people.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 293 million monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
LinkedIn is a professional social media site where industry experts share content, network with one another and build personal brands.
It is a good place for businesses to establish themselves, their authority in their field and both find and attract talent to their company.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Users can advertise and promote their content to their connections (networks).
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
This platform has over 303 million monthly active users!
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
To take a deeper look at the search volume for each of these platforms, you can use online resources like Google Trends, the see a visual representation of their online traffic and compare the popularity of some of your favourites social media platforms.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Part 1 - Social Media Platforms
Google Trends
Visit www.trends.google.com/trends/ to see how these platforms compare.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
MEDIA LITERACY
KNOW YOUR SOCIAL NETWORK
EXERCISE #2
Part 1 - Social Media Platforms
Exercise #2
Using the link provided, match the following social media brands with the correct number of monthly active users (MAU).
Each question is timed, so you will need to be quick!
Once completed, make sure you enter your name into the leaderboard.
By Hanta Associates Ltd for Zoom Media - Erasmus+ Project: 2019-1-CZ01-KA201-061232
Thanks for watching!