Portfolio of work from previous agencies
Chiara Nnanna-Dikeocha
The work featured in this portfolio is private and confidential, anything including company names and branding is already out in the public domain.
Contents
Short-form copy
© Page & Page and Partners
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This med-tech client wants to help prevent future epidemics by making opt-out screening programs the standard in emergency departments across the globe.
Request:
Develop a creative campaign route that clearly communicates the benefits of opt-out screening programmes for hospital staff, patients and the wider community.
Outcome:
Three distinct creative campaign routes that highlight the importance of opt-out screening without perpetuating harmful tropes and stereotypes.
Original creative concept, naming, headlines & taglines, body copy, CTA
Background & brief
© Page & Page and Partners
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What we know:
Undiagnosed HIV and hepatitis can be dangerous for physicians and patients.
For physicians, not knowing a patient’s status can present an occupational safety hazard. For patients, untreated HIV or hepatitis can become advanced, with severe complications associated with a high risk of mortality.
What if we:
Encourage our audience to find X by positioning it in familiar settings, highlighting the importance of changing perspective when it comes to diagnosing HIV and hepatitis.
Changing perspective
Route 01
© Page & Page and Partners
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© Page & Page and Partners
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What we know:
To end epidemics, there are many key players that need to work together. Personnel across the hospital network are crucial in making this a reality.
What if we:
Represent various people coming together to take apart the word epidemics, signifying the collective responsibility they share in ending epidemics.
All together
Route 02
© Page & Page and Partners
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© Page & Page and Partners
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What we know:
Despite their dedication and desire to help their patients, HCPs are faced with a lot of unknowns daily. This can impact their ability to provide suitable care and increase the likelihood of exposure to occupational hazards.
What if we:
Ask our HCPs a direct, fun and inspiring question that highlights that there are many unknowns in medicine, but the number of people with HIV or hepatitis doesn’t have to be one of them.
Asking the big questions
Route 03
© Page & Page and Partners
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Request: this client wanted social media posts to promote their products to neurologists and neurosurgeons. ��Outcome: two LinkedIn GIFS that promote Image Guided Deep Brain Stimulation (DBS).
Company B
Background & brief
This pharmaceutical client wants to develop and launch PsoYou, a platform designed to support people living with psoriasis and psoriatic arthritis.
Request:
Develop a brand guidebook that clearly communicates the purpose and brand identity of PsoYou.
Create social media posts that educate and empower people living with psoriasis/psoriatic arthritis, as well as the general public.
Outcome:
A vibrant brand guidebook that educates readers on PsoYou and sets clear parameters for the correct and consistent application of brand.
Informative, concise social media posts that raise awareness of each condition and help people navigate life post-diagnosis.
Editing and proofreading, creative concept, headlines & taglines, body copy, CTA
Two carousel posts for Instagram
Long-form copy
Company C
Client: Company C
A two page sell sheet aimed at general practitioner dentists who want to develop and grow their practice.
Company D
Client: Mediq��A press release to announce their official launch in the UK.
Company E
Client 1 (internal)
A brand guidebook (internal use) for a platform designed to support people living with psoriasis and psoriatic arthritis.
Client G
One of several updated web pages promoting a range of products for Deep Brain Stimulation.