®

Creativa

We are a women & minority-owned company dedicated to serving the immigrant community in their needs & wants

Our Company

Who We Are

Romulo(Rom) Gayoso is co-founder of Creativa. Romulo runs our Media Services

Deborah (Deb) Dietz is co-founder of Creativa. Deborah runs our Conference

and Education Services

The Problems We Solve

1. Fragmented Content Access: Users often struggle with juggling multiple apps and services to access different types of content. Futee.TV consolidates movies, TV shows, influencer content, news, and educational programs into a single app, eliminating the need for multiple subscriptions and simplifying your media consumption.
2. High Costs of Entertainment: With many streaming services requiring monthly fees, finding affordable entertainment options can be challenging. Futee.TV offers a completely free alternative without sacrificing quality, allowing users to enjoy a broad spectrum of content without financial commitment.
3. Lack of Educational and Career Development Resources: Many people seek ways to enhance their skills but find it difficult to find engaging and practical resources. Futee.TV bridges this gap by offering programs that are not only informative but also designed to be engaging and directly applicable to the workforce.
4. Difficulty Staying Informed: Keeping up with current events can be time-consuming and often requires additional apps or subscriptions. Futee.TV provides up-to-date news content, so you can stay informed without having to search for news from separate sources.

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Our Product: Discover Futee.TV

• Futee.TV is a digital television channel (FAST) broadcasting via Roku TV, Apple TV and Amazon Fire TV. It is also an app downloadable from the Apple App Store and from Google Play (In progress).
• Our elevator pitch
• Stream free, films, original TV shows, news, movie classics – tend to your personal and professional interests as you discover unique business and health programs. Discover an entertainment experience that includes news, influencer & foreign content; it is education and entertainment in one place.
• Beta Mode
• To scale we need more content (1K movies), and new distribution channels (LG, Samsung, Toshiba)
• The product is in beta test, soft launch is in process, we need help to achieve growth targets

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Our Market: Immigrant Community in America

• Stock: ~46M foreign-born in the USA (legally), and ~7M (undocumented)
• Flow: ~2.5M arrivals in the USA, every year (legally)

New arrivals have Needs / Wants, how can Creativa help?

…Stay Tuned!

Understanding the Business Opportunity

Who We Serve

Maria

Engineer

Family Reunion

No job / Entrepreneur

Sells “grandma’s cookies”

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Needs more skills to survive

Wants to bring Mom & Dad

Misses home

Follows Instagram influencers

Marcos

Engineer

H1B / Professional Visa

Works for a Tech company

Sells his time

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Needs more skills to compete

Wants to bring Mom & Dad

Misses home

Follows YouTube influencers

Creativa

We serve the immigrant community in their needs & wants

• We provide training & education online, anywhere, any time, on demand
• We entertain & inform
• We offer our services in any connected device (TV, Radio, Magazine, Phone, PCs, Tablets, Metaverse)
• We offer a platform for influencers to communicate with their followers via Digital TV

Immigrant Community & Creativa

Belonging: Creativa brands help our target customer in their journey to integrate into a new society.

Longing: Creativa solutions keep you connected and entertained.

Market Size: Entertainment

• Movies
• Size: US$104B (‘23)
• 65% with foreign content
• Music
• Size US$26.2B (‘22), 9% YoY growth
• Streaming: 67%, 11.5% YoY
• Top-10 Markets & Migration
• Net Exporters: BZ, PRC
• Net Importers: Large immigrant communities

Source: IFPI Global music Report ‘23

Source: https://www.researchnester.com/reports/movies-and-entertainment-market/6241

Opportunity: Immigrant Community Network

BZ

US

UK

JP

FR

D

K

AU

CAN

PRC

I

P

N

T

IND

People in Top 10 Markets ARE connected, so are the people in the top 15 markets

Opportunity: Brazilian Community Network

• Targeting Brazilians in the US (FL,CA, NY/NJ/MA)
• Brazil/Orlando Film Festival
• Live shows broadcast from Brazil (BZ)
• Entertainment, talk shows in Portuguese
• Community Involvement
• Chambers of Commerce
• Influencers
• We are building channels for YouTube/TikTok/Instagram influencers
• Targeting Americans who buy Brazilian content
• Media assets
• Email marketing campaigns
• (Re)Discover Brazilian Music
• Genres: Easy Listening, Samba
• Targeting Brazilians in Brazil
• Email marketing (12M addresses)
• TV/Media Player deployed in Brazil
• “Tiva” by Creativa
• Media assets in Portuguese
• A Midia do Futuro.com.br, Portal (UOL.com.br), mirror content

(1) YouTube: Frank Sinatra / Girl from Ipanema: 31M

(2) Pró Música Brasil

Forward Strategy

Futures Television Strategy

Competitive Position: Our Value-ADD

Why are 1,000 titles important?

• Americans click our remote controls ~43 times / day
• We currently have 300 titles, and continue to add new / unique content every week (~300+ clicks)
• Another 1,000 titles (1K titles = 1K clicks) will allow users to remain in the platform almost indefinitely
• 1K Titles give us the same bragging rights as main competitors “1,000s of movies” in the platform

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Step-Wise Strategy

Our Brand: Meet Futee®

• Futee.TV
• Embodies our values, and is the persona for our mission statement
• Short for: Futures Television Education and Entertainment
• Brought to you by Creativa ®

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Maximum Potential

4 Key Variables

Audience Size: # Viewers

Movie Collection: # Titles

Insertions: # ads per hour

Ad Price: $ / 30-Sec commercial

Buyer Conditions

Roku, Apple and Fire withhold 50% from gross pay; require 3 months Nielsen ratings

Private Internet players start at 10K Users ; Google, Yahoo and MSN require a floor of 50K viewers

• Requires 250K+ users
• 3 mo. wait

• Requires 50K+ users
• No wait

Estimated Potential

• Monthly maximum potential means 100% of the inventory is watched 24 Hours/day with 8 ads /hour
• Estimated penetration is 0.1% ~ Email Marketing Campaign low response rate
• 0.1% is a very conservative estimate 🡪 99.99% of the inventory is not watched

Estimated Potential (CPM)

• Commercial Breaks every 15 minutes, running two 30-sec commercials
• Futee.TV uses 4 min of ads/hour; Tubi uses 6-8 min of ads/hour
• Estimated penetration is 0.1% ~ Email Marketing Campaign low response rate
• Currently: Our open rate averages between 25%-30%, click-through rate is 6%
• Our click-through rate is 600 times bigger than the 0.1% estimate
• Worst Case, yield is ($4.4M<$22M<$109M) / year on Year 1

Accelerator: Meta

• Estimation is for the US market, only
• 61M Virtual Headset owners in the US
• Meta has No wait, No minimum viewer requirement
• This is App Sales (S-VOD)
• This is an “adder” strategy
• Requires $1.2M ad budget on Meta alone
• We use our app in Meta to distribute movies, Business & Educational content

Our App on Meta

Our Movie Theater on Meta

Immediate Needs

• Larger inventory requires site redesign, Storage, Server upgrades
• FilmHub (film supplier)
• License Fee is a yearly upfront royalty payment ($15K)
• Minimum Guarantee operates as a monthly flat fee ($2.5K)
• Round 1 ask is $500K
• Includes yearly ad expense, allowance for influencer marketing
• Includes 1,000 titles movie collection

Your investment allows us to:

Become mainstream competitive (1,000+ titles)

Reach 50K Users

Scalability

• Tubi took 7 years to generate $1B, at substantial investment, has 80M Users, 20K Films
• Futee.TV requires $3M in marketing investment before it can reach 1M Users with 1K Films
• Higher advertising investment and larger collection will allow for faster growth

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$500K

$1M

$3M

Expansion Plan

Where to Find Us?

TV

APP

PC

Q&A

Questions & Feedback

Thank You!

Back up

Conferences

• Every two months we produce a conference with ~1,100 attendees
• Free online conferences focus on women and minority entrepreneurs in different continents (Americas, Asia, Europe, Africa)
• One conference is for an economic block (BRICS)

Education & Training

Education & Training Services

News: Democracy Now!

• Futee.TV broadcasts Democracy Now! Daily news
• Democracy Now! Is an independent news producer out of NYC
• Amy Goodman and Juan Gonzalez are the anchors

Case Study: Brazilian Niche Market

• Creativa has more Brazilian movies
• Netflix/Spotify don’t do LIVE events
• Spotify has more songs, but costs more
• Netflix does not sell music
• Spotify does not sell movies

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Inventory

Inventory

Inventory

Subscription

Distribution

Presence

Creativa has Inventory, Price, Distribution advantage, and needs to increase market presence

Business Strategy by Market

$75K

$65K

$75K

Business Strategy by Market - Update

$75K

$65K

$75K

Competition: SonoSuite (Digital Music only)

• Sono charges for music distribution
• It is just a media player, no TV capabilities

Claro: Brazil Options

Claro with movies is $38/month (with 1 year contract)

Adding Music = +$5

Claro: Brazil Options

Claro with movies is $38/month (with 1 year contract)

“Qualifica” offers skills-based online courses for adults for $3 / month + course fee

“Aule” offers online courses for school aged children for $2.50 / month + course fee