Customer Relationship Management
DESEMBER2022
ELSA MUNAWARA
intermediate
Lifecycle!
Dengan Teknologi 5G
Automation Campaign Workflow
Automation Campaign Workflow
Sekilas tentang Teknologi 5G
Creation
Kecepatan tertingginya dapat melampaui 1 Gbps.
Latensinya kurang dari sepuluh milidetik
Bandwidth saluran hingga 500 MHz
Dengan Teknologi 5G
Creation
Push
Notification
Push
Notification
DATA SEGMENTATION
Customer ID | Recency (x day ago) | R Score | Frequency (x times) | F Score | Monetary (total in $) | M Score | RFM Score (R*F*M) | Value |
1 | 4 | 5 | 6 | 3 | 540 | 5 | 75 | High |
2 | 6 | 4 | 11 | 4 | 940 | 5 | 80 | High |
3 | 46 | 2 | 1 | 1 | 35 | 1 | 2 | Low |
4 | 23 | 3 | 3 | 1 | 65 | 2 | 6 | Low |
5 | 15 | 3 | 4 | 2 | 179 | 4 | 24 | Medium |
6 | 32 | 2 | 2 | 1 | 56 | 2 | 4 | Low |
7 | 7 | 4 | 3 | 1 | 140 | 4 | 16 | Low |
8 | 50 | 2 | 1 | 1 | 950 | 5 | 10 | Low |
9 | 34 | 2 | 15 | 5 | 2630 | 5 | 50 | Medium |
10 | 10 | 4 | 5 | 2 | 191 | 4 | 32 | Medium |
11 | 3 | 5 | 8 | 3 | 845 | 5 | 75 | High |
12 | 1 | 5 | 10 | 4 | 1510 | 5 | 100 | High |
13 | 27 | 3 | 3 | 1 | 54 | 2 | 6 | Low |
14 | 18 | 3 | 4 | 2 | 40 | 1 | 6 | Low |
15 | 5 | 5 | 2 | 1 | 25 | 1 | 5 | Low |
16 | 2 | 5 | 7 | 3 | 67 | 2 | 30 | Medium |
17 | 5 | 5 | 9 | 3 | 123 | 4 | 60 | High |
18 | 7 | 4 | 12 | 5 | 55 | 2 | 40 | Medium |
19 | 44 | 2 | 5 | 2 | 76 | 2 | 8 | Low |
20 | 65 | 1 | 4 | 2 | 58 | 2 | 4 | Low |
Frequency (x times) (Higher is better) | F Score | Monetary (total in $) (Higher is better) | M Score | RFM Score (R*F*M) | Segment Buckets |
6 | 4 | 540 | 4 | 80 | Loyal Customers |
11 | 5 | 940 | 4 | 80 | Loyal Customers |
1 | 2 | 35 | 1 | 2 | Hibernating |
3 | 3 | 65 | 2 | 18 | At Risk |
4 | 4 | 179 | 3 | 36 | Need attention |
2 | 2 | 56 | 1 | 4 | Hibernating |
3 | 3 | 140 | 2 | 24 | Need attention |
1 | 2 | 950 | 5 | 10 | At Risk |
15 | 5 | 2630 | 5 | 50 | Potential Loyalist |
5 | 4 | 191 | 3 | 48 | Potential Loyalist |
8 | 5 | 845 | 4 | 100 | Loyal Customers |
10 | 5 | 1510 | 5 | 125 | Loyal Customers |
3 | 3 | 54 | 1 | 6 | Hibernating |
4 | 4 | 40 | 1 | 12 | At Risk |
2 | 2 | 25 | 1 | 10 | At Risk |
7 | 5 | 67 | 2 | 50 | Potential Loyalist |
9 | 5 | 123 | 2 | 50 | Potential Loyalist |
12 | 5 | 55 | 1 | 20 | At Risk |
5 | 4 | 76 | 2 | 8 | At Risk |
4 | 4 | 58 | 1 | 4 | Hibernating |
TERIMA KASIH
Semoga hari Anda luar biasa.