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Lessons Learned/Advice

Public media is worthy of large philanthropic gifts
Move from transactional to relational
Donors want to hear from YOU!
I make the asks; you can too
This work is time consuming; delegate

Public media is worth of large philanthropic gifts – we’ve trained small gifts, we’re not worthy, we are, especially in journalism.

Move from transactional to relational – we’ve also trained transactional but gifts are relational, especially as donors get younger, they want to see impact

Donors want to hear from YOU!: they want to hear your vision, your passion, ask you questions, often they just want to have the relationship at the top. Your development team plays a big role as well

I make the asks; you can to: you are PART of the development team, it’s your job to make asks, often I’m the closer. Get over your fears. All donors at this level play the game and are getting lots of asks. What’s the worst? No – I’ve heard it; Criticism; I’ve heard it; Donors walking away; I’ve heard it. Stay the course, believe in your vision, articulate it, that’s all you can do. Making the ask isn’t as hard as you think.

Significant part of my job; to make time, had to delegate, re-org