CAMPAIGN OVERVIEW

HOW TO USE THIS TOOLKIT

The annual Hour of Code (December 9-15, 2024) is a global campaign that introduces millions of K-12 students to computer science and coding through one-hour introductory activities. It takes place annually during Computer Science Education Week.

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Since launching in 2013, #HourOfCode has grown into a worldwide effort to celebrate computer science, starting with one-hour coding activities but expanding to all sorts of community efforts. The campaign is organized by Code.org and supported by over 400 partners and 200,000 educators worldwide.

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�This toolkit contains information and resources to make it quick and easy to promote #HourOfCode across your personal, professional, and organizational channels, which could include:

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• Promoting the campaign across your organization’s website, blog, email, social, or other channels
• Sharing the campaign with your leadership, employees, or partners who might be interested in promoting across their networks
• Mentioning the campaign on your personal Facebook, Instagram, LinkedIn, Twitter, or other accounts

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To save time when reviewing this document, simply click on the tabs in the header section of this toolkit to jump to the corresponding pages.

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OVERVIEW

CONTENT

RESOURCES

COMMUNICATIONS TOOLKIT

Visit our visual assets folder to download images to include in your social media posts.

Copy and paste the messaging below into your social media posts.

OVERVIEW

CONTENT

RESOURCES

Please feel free to use the social messaging and visual assets below to promote Hour of Code across your own channel.

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COMMUNICATIONS TOOLKIT

OVERVIEW

CONTENT

RESOURCES

Below are key tools, resources, and hashtags to use in communicating about the Hour of Code campaign.

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