Outcome 2023
Product management. UX and design. Content design and strategy. Civic tech and civic design. System thinking.
Vinish Garg
Vinish Garg
How product content strategy helps product management
Vinish Garg
Independent Product UX and Content Strategy Consultant
Outcome 2023
Products.
Products.
Products.
Products.
Products.
Products.
Products.
Products.
Products.
Products.
Products.
Brand promise. Brand trust.
Product content strategy is the product-centric content strategy across all the teams and functions in the organization for the product content lifecycle.
We define and design the content processes for product positioning and marketing, for onboarding and retention strategy, the experience, for strengthening the brand positioning, towards the product metrics.
For product metrics
Products sense.
content or design or code?
Product sense.
Product judgment.
For product success
Product content strategy is the product-centric content strategy across the teams and functions for discovery and research, for content’s role and plan in product and all adjacent including GTM and support, and the content-driven design and UX, for its role in the product metrics.
For product metrics
An Example—Upwork
Product content strategy helps them respond to a crisis—an in-product notification
Blog post
Content types
Brand voice.
Sentiment.
Vocabulary.
Timing.
Publishing workflow.
Spotify
Marketing
SaaS pricing
SaaS pricing
Content unification
Product metrics literacy
Product metrics
Source: Earley webinar
SaaS metrics
Source: Klipfolio
Churn literacy
Source: Myk Pono
Product content for Customer retention
Vinish Garg
Product content strategy <->
Product management
—positioning and conversions
—onboarding and retention
—experience and brand trust
—value metrics and customer success�
Product metrics
Product-centricity. Product metrics