Feedforce Vietnam�Company Profile
Let’s Feed a Positive Force
2025 ©️ Feedforce Vietnam Co., Ltd
2025 ©️ Feedforce Vietnam Co., Ltd
Content
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2025 ©️ Feedforce Vietnam Co., Ltd
About us
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Feedforce is a fast-growing digital marketing agency from Japan, which was listed on the Tokyo Stock Exchange in 2019. We provide a variety of unique services, with a focus on digital marketing, e-commerce, and Shopify.
Feedforce Vietnam was established in Ho Chi Minh City in November 2021, as a part of Feedforce Group. With a team of experienced human resources, we are committed to accompanying your business with a comprehensive service, from campaign optimization to development.
2025 ©️ Feedforce Vietnam Co., Ltd
Implementation Process
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Project planning and management
Optimization
- Internal research: Analysis of the current pros and cons by data, client interviews, and documents.
- Market research: Customer insight, competitors, overall market.
- Project simulation by month to reach the maximum performance by KPIs.
- Digital marketing strategy followed a customer-centric approach.
- Campaign structure and media plan by month followed strictly historical data.
- Project timeline.
DATA IS THE KEY
Campaign effectiveness is analyzed and measured based on the marketing funnel and attribution model of each channel.
FFV will work with you on monthly reports to analyze customer behavior based on data and the next action to focus on improving or maintaining our performance.
Research & Analysis
Strategy Building
Review
2025 ©️ Feedforce Vietnam Co., Ltd
Why Choose FFV?
60+
30+
10+
Partners
Years experience
in E-commerce industry
Completed projects
5
5
5
(LÂM ĐẠI HIỆP)
CEO
MORI DAISUKE
"Feedforce Vietnam blends deep local insight with Japanese precision to help brands succeed in Southeast Asia’s digital economy. Our team brings proven expertise in driving sales across diverse categories–cosmetics, baby care, food, character goods, and more. I myself have been engaged with the Vietnamese market for over 10 years, and it remains a market I’m proud to support and grow with.
We deliver speed, flexibility, and tangible results–not just services, but true partnerships for growth. Please feel free to reach out to us!”
2025 ©️ Feedforce Vietnam Co., Ltd
Why Choose FFV?
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PDCA Approach
Data Analysis
At Feedforce Vietnam, we set up a structured planning follow the PDCA approach, ensuring adherence to key performance indicators like traffic quality, ad cost, orders, and revenue.
We also utilize advanced optimization techniques, including machine learning from platforms like Facebook, Google, and TikTok, with our marketing experts focusing on digital data analysis to maximize ad return on investment and minimize expenditure on non-qualified traffic.
We use the PDCA approach for structured, performance-focused improvements across key metrics like traffic quality and ROI. Combined with data analysis and machine learning, we continuously optimize campaigns and reduce inefficiencies.
Insights and findings are regularly shared on our Knowledge Hub to support ongoing learning and transparency.
2025 ©️ Feedforce Vietnam Co., Ltd
Service For You
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We drive e-commerce growth by improving traffic quality, boosting conversion rates, and increasing customer lifetime value across Shopee, Lazada, and TikTok Shop—focusing on effective funnels to attract new buyers and sustain organic sales.
E-commerce
We leverage customer data to optimize marketing and sales, boost conversion rates, and drive revenue growth.
Feedforce excels at generating qualified leads through deep insights and increasing order conversions with powerful reporting tools.
As a performance agency, we enhance brand awareness and consideration through tailored marketing funnels—maximizing your brand's impact and increasing conversion potential for new products.
We drive cost-effective mobile app installs while improving user retention to maximize customer lifetime value. With deep expertise in Shopify and ad networks, we combine customer insights, tech know-how, and growth hacking for scalable success.
Lead Generation
Branding
App Install
2025 ©️ Feedforce Vietnam Co., Ltd
E-COMMERCE
FFV Solution
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Interview client
Conduct market research and analyze competitors
Propose the ads simulation by channels, revenue, traffic, ROAS
Creating marketing strategy, and media plan by month and finalizing target audience
Website, Landing Page optimization by Google or marketplace algorithm to improve the quality score
Execute marketing campaigns to promote the product to the target audience
Campaign structure, keyword research with a comprehensive launch plan
Monitor ad performance with a daily dashboard, tracking KPIs to ensure process alignment
Promotion plan, creative plan and content production
2025 ©️ Feedforce Vietnam Co., Ltd
LEAD GENERATION
FFV Solution
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1
2
3
4
5
6
Landing Page
improvement
Digital GTM Strategy
Media Plan, Campaign Structure
Analytics and Reporting
Ads
Optimization
Audience and Competitors Research
2025 ©️ Feedforce Vietnam Co., Ltd
BRANDING
FFV Solution
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Strategy
Digital Strategy by market research and client's brief
Research
Competitor research and Target Audience research
Planning
Media plan and
project timeline
Implementation
Content production and digital execution
Report
Ads dashboard tracking following the KPIs process
2025 ©️ Feedforce Vietnam Co., Ltd
KOL/ KOC BOOKING
FFV Solution
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Verify KOL/KOC Selection Criteria
Verify Audience Insight
Contact KOL/KOC
Verify KOL/KOC Credibility
Select suitable KOLs
Complete the Project
2025 ©️ Feedforce Vietnam Co., Ltd
APP INSTALL
FFV Solution
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Interview client
Conduct market research and analyze competitors
Propose the ads simulation by channels, CPI and install
Creating marketing strategy, and media plan by month and finalizing target audience
Campaign structure, keyword research with a comprehensive launch plan
Monitor ad performance with a daily dashboard, tracking KPIs to ensure process alignment
Creative plan and content production
Continuously improve the creatives based on customer feedback
Execute marketing campaigns to promote the product to the target audience
2025 ©️ Feedforce Vietnam Co., Ltd
Typical Customers
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FFV has been a reliable partner, offering flexible support in social media and advertising management.
Even before establishing our Vietnam entity, they guided us with insights and strategies, making them a great partner for market exploration and growth.
FFV expertly built our Shopify store and continues to provide valuable technical and operational support even after the launch.
When it comes to managing our advertising, FFV has gone the extra mile to truly understand our business. Their dedication to running a fast and efficient PDCA cycle has been impressive, ensuring continuous improvements and quick results.
2025 ©️ Feedforce Vietnam Co., Ltd
Case Studies
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Subject
Definition
Logic
Criteria
KPIs
Target
Lookback window
Threshold keyword
Weight definition
ROAS
KPIs will be changed based on campaign, marketing funnel
Include scale and efficiency KPIs
Normal Day: ROAS = 0.5
Campaign Day: ROAS = 1.5
Performance on campaign/ promotion day will be higher
Full target for each KPIs
14 days / 3 day
Lookback window 14 days is a range needed for ads learning.
Lookback window 3 days reflected an up to date trend of ads.
At least 2 lookback window and logic to choose
Important keyword:
7 days = 1*CPA / 3 day = 0.5*CPA
Generic keywords:
7 days = 0.5*CPA / 3 day = 0.25*CPA
Threshold will be defined by important keywords and generics keywords. It also will be seperated to 7 days and 3 days
Full threshold for each KPIs and logic to define
By day: 7 days - 3 days (40%-60%)
By campaign/ adset: Total perf- keywords perf (40%-60%)
Threshold 3 day has higher weight due to accurate reflected trend of ads.
Keyword has higher than campaign to track the performance of every keywords/ ads
Weight for 2 lookback window and logic
Weight for Total Performance & keywords performance
Calculation
Evaluate the effectiveness of advertising based on performance metrics and weight definition set for a period of 3 to 7 days (1-3 days for product groups with quick decision-making processes). Then, calculate the most appropriate ratio to determine the recommended advertising actions. Possible actions include turning off ads, adjusting the budget (increasing or decreasing), or duplicating ads.
2025 ©️ Feedforce Vietnam Co., Ltd
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Category
Book publishing
Targeted Market
U.S.A
Case Study
Facebook Dynamic Ads
Our campaign delivered outstanding results in technically advanced advertising areas, particularly in dynamic product ads. By leveraging Shopify tracking, Meta Pixel, and GA4 data, we were able to build a highly personalized and automated advertising system that responded in real-time to customer behavior.
As a result, the client recorded a notable uplift in both total sales and ROAS — a clear indicator of efficient budget utilization and strong message-to-market fit.
x2 boost
in monthly sales
x2
x1.5 boost
in monthly ROAS
x1.5
2025 ©️ Feedforce Vietnam Co., Ltd
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Case Study
Facebook Ads Management
Our campaign delivered strong and measurable results by developing a high-performing, SEO-optimized Shopify website, coupled with strategic ad management targeting new customer acquisition and ROAS growth. This was further supported by a comprehensive go-to-market strategy, in-depth market research, and a detailed monthly media plan.
Continuous data analysis allowed us to refine tactics in real time, resulting in improved advertising efficiency, stronger audience alignment, and significant uplift in both sales and ROAS.
AOV at 1.4M VND
1.4M
ROAS from 263%
up to 400%
400%
2025 ©️ Feedforce Vietnam Co., Ltd
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Case Study
Shopee Shop Optimization
We optimize Shopee sales by integrating on-platform ads with Facebook campaigns for direct, high-intent traffic. We also refine product content, campaign structure, and keyword targeting based on real-time conversion signals and user insights. This full-funnel approach boosts visibility, click-throughs, and overall conversion efficiency.
As a result, we’ve achieved steady, measurable growth in daily sales, coupled with consistent improvements in ad efficiency and campaign execution within Shopee.
x2 boost
in monthly sales
x2
Reached 550%
monthly ROAS
550%
Category
Stuffed Toys
2025 ©️ Feedforce Vietnam Co., Ltd
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Case Study
Social Media Management
Our campaign delivered outstanding results in technically advanced advertising, focusing solely on Facebook as the primary platform. For this client — a brand operating in the manufacturing and machinery industry — we implemented a structured approach to both content and paid media management.
By aligning consistent brand messaging with targeted Facebook ad campaigns, we enhanced the client's visibility within a traditionally niche and industrial audience. Leveraging Meta Pixel and GA4 data, we continuously refined ad performance, ensuring each campaign aligned closely with customer behavior and industry-specific interest signals.
Followers increased
in 3 months
1,850+
Engagements
in 3 months
15,000+
2025 ©️ Feedforce Vietnam Co., Ltd
Case Studies
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CATEGORY: Healthcare Supplement
Average price: 450,000 VND - 800,000 VND
Execution:
. Channel: Facebook, Zalo, Eclick
. Digital GTM strategy and market research for new products.
. Discount plan, KOL proposal.
. Website structure and content optimization.
. Media plan by month and data analysis.
35%
Conversion from Lead to Qualified Lead
95,000 VND
Cost Per Lead
50% up to 250%
Return on Ads Investment (ROAS)
2025 ©️ Feedforce Vietnam Co., Ltd
Case Studies
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CATEGORY: Stuffed Toys
Average price: 300,000 VND
Background: The client is a new Japanese cosmetic approaching the Vietnam market. FFV supports Shopee for the first 6 months and proposes to expand to TikTok Shop.
Category: Cosmetics
Average product price: 350,000 VND
KPIs: Traffic, new visitors, and new orders.
CLIENT TASK
. CPA decreased 368% from 600,000 VND to 163,919 VND after 6 months
. 44k visitors with very low CPC at 2,115 VND
ACHIEVEMENT
EXECUTION
. Competitors research to find the niche
. Products listing and optimization.
. Promotion proposal and keyword research to increase organic sales.
. Creative guidance.
2025 ©️ Feedforce Vietnam Co., Ltd
Case Studies
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Execution:
- Research and consult KOL/KOC Booking to increase brand awareness and conversion rate.
- Product optimization: Improve product page based on trending keywords, and customer insight.
- Ads optimization for TikTok Shop search ads and TikTok display ads on campaign days.
- Promotion plan and campaign set up.
Period:
Healthcare Supplement
Average price: 450,000 VND - 800,000 VND
2025 ©️ Feedforce Vietnam Co., Ltd
Case Studies
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CATEGORY: Healthcare Supplement
Product price: 1,090,000 - 3,270,000 VND
2 campaigns separately:
- Increasing the number of qualified traffic for the Landing page from Zalo ads --> Retargeting by Google Display ads and YouTube ads.
*KPIs: CTR, CPC, Time On Site, Bounce Rate.
- Lead generation: Free height increase guide for children ---> Collecting customer's Zalo via message form and introducing service via Zalo official account.
*KPIs: Cost per Message, CVR from Messages to Orders.
Execution:
- Leverage high-performance banners from other channels such as Facebook and GDN for Zalo.
- A/B testing continuously with many different banner models because Zalo ads is a native ads platform, so the effectiveness of advertising mainly comes from capturing the right insight and expressing it through banners or headlines.
2025 ©️ Feedforce Vietnam Co., Ltd
Zalo Case Studies
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CATEGORY: ONLINE EDUCATION (CHINESE)
- Targeting:
. Demographic: Office workers, especially women between the ages of 18 and 34.
. Re-targeting: Phone numbers collected from online seminars or from customers who have registered for other office courses (1,000 phone numbers)
- Objective: Increase sales on the website.
Average product price: 450,000 VND
2025 ©️ Feedforce Vietnam Co., Ltd
Thank You!
2025 ©️ Feedforce Vietnam Co., Ltd
2025 ©️ Feedforce Vietnam Co., Ltd