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Designing your own Restaurant�

Culinary Arts

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Congratulations!!!

  • You have decided to open your own restaurant!
  • You will work very hard these next couple classes to bring your ideas to light and make your dreams a reality!
  • Will people come to your restaurant?
  • What will people think of your establishment? Food? Wait staff? Location? Ambiance? Etc

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First Step

Assignment: Complete the Brainstorm Worksheet.

  • Think of a CONCEPT
  • This frames the way the public perceives your entire establishment
  • It gives patrons an idea of what to expect when dining there.
  • It will shape your future decisions and investments, such as location, equipment purchases, number of employees and the kind of marketing strategy you will need.
  • When thinking about a concept, consider how the cuisine you offer will drive your business.

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Decide on Cuisine

  • Decide whether you will serve a certain cuisine, such as ethnic food, fast food or comfort food, for example.

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Cuisine

  • Think of all the areas and countries we studied this semester in Global & Gourmet Foods
  • What cuisine was most interesting? Inspiring? Flavorful?
  • What culture would you want to embrace and reflect in your restaurant menu, atmosphere, design and style?

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Determine Your Target Market/Demographic

  • It is important to figure out if there is a substantial market for your concept in the area, as well as to set appropriate price points on your menu items.

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Decide on an Operational Strategy

  • Plans for a new restaurant usually include an established service type.
  • Your restaurant will probably fall into basic service categories like the following:
    • Fine Dining
    • Casual Dining
    • Fast-Casual
    • Quick Service

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Fine Dining

  • Fine dining restaurants provide a high perceived value for their guests
  • Defined by beautiful décor
  • Pleasant atmosphere
  • Renowned chefs
  • Exceptional service
  • Special, pricy dishes.

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Casual Dining

  • Casual dining establishments offer full table service that is more upscale than fast-casual restaurants
  • More affordable than fine dining restaurants.
  • They appeal to a wide customer base and are usually family-friendly.

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Fast-Casual

  • Also known as quick-casual and limited-service
  • Typically perceived to offer better food quality and improved service over quick-service places.
  • Their menus tend to be less extensive but also less expensive than casual dining restaurants.

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Quick-Serve

  • Make a business of convenience and speed of service.
  • These restaurants typically have simple décor, inexpensive food items and fast counter-service.
  • Most fast-food places fall into this category.

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Addition Considerations

  • Layout of your restaurant
  • The employees you hire
  • The food you serve
  • Liquor licensing
  • Take-out
  • Delivery
  • Catering services

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Atmosphere

  • Lighting- Dark and cozy? Bright and cheerful? Lots of windows? Black ceilings?
  • Seating- Booths? Intimate tables? Picnic Tables? Bar? Benches?
  • Flooring- Wood? Tile? Carpet?
  • Walls- Paint? Wallpaper? Memorabilia hung?
  • Music
  • Décor- Plants? Paintings? Advertisements?

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Employees

  • Uniforms?
  • Training
  • Formality
  • Quantity
  • Shifts
  • Leadership Opportunities
    • Floor Captain/Head Waitress
    • FOH Manager
    • BOH Manager

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Name & Logo

  • What will your restaurant be named?
    • Ex: Jack’s Oyster House (what if establishment changed owners?)
    • Ex: Chuck E. Cheese (Serves cheesy pizza with a Mouse Mascot)
  • Name must match theme
    • Ex: Taco Bell (Serves tacos, burritos, nachos, etc)
    • Ex: Panera Bread (Serves homemade bread, café sandwiches, soups, salads)
  • What will be your logo? Where will you have it?
    • The Golden Arches

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Restaurants

  • Examine the following slides
  • What is the restaurant theme?
  • What kind of atmosphere does it have?
  • What kind of food do they serve?
  • Who is their target market?
  • How much would you expect to pay for a meal?
  • Would you eat there? Have you eaten there?

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The Barking Crab, Boston MA

Picnic Tables- Outdoor seating

Buckets of Silverware, Straws and a Paper towel roll on Table

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Outback Steakhouse

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Sonic

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Jack’s Oyster House, Albany NY

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Chuck E. Cheese

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The Melting Pot

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Panera Bread

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The Brown Derby, Albany NY

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Designing your Restaurant

Congratulations again on deciding to open your own restaurant! Now create a advertisement poster for your restaurant. The poster should clearly show or explain your restaurant's

  • Concept
  • Cuisine
  • Target Market
  • Operational Stragy
  • Atmosphere
  • Emplyee Practices
  • Name and Logo
  • Theme

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