Business Communication

"Communicate in a respectful manner – don't just tell your team members what you want, but explain to them why." -Jeffrey Morales.

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Mrs. Rama Sharma

Assistant Prof. MCVP

Hans Raj Mahila Maha Vidyalaya

Business Communication - Meaning

• Business communication is the sharing of information between people within an organisation that is performed for the commercial benefit of the organisation.

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Business Correspondence

• There are various types of Business Correspondence, like:

1. Business Letters

-Business letters are the most formal method of communication following specific formats. They are addressed to a particular person or organisation.

2. Business Memo

-Memorandum is a document used for internal communication within an organisation. Memos are drafted by management for employees.

3. Business Email

- Business emails are very important in business correspondence these days as they dont’ have any substitute.

Business Letters

Types of Business Letters: Business letters are formal written messages exchanged between companies or individuals for professional purposes. Some common types include:

1. Inquiry letters: Used to seek information or make inquiries about products, services, or business opportunities.
2. Cover letters: Accompany job applications and provide a brief introduction and overview of qualifications.

3. Thank-you letters: Sent to express gratitude for a business opportunity, meeting, or assistance received.

4. Complaint letters: Used to address issues or problems with a product, service, or business transaction.

5. Sales letters: Aimed at promoting a product, service, or business to potential customers.

6. Recommendation letters: Written to endorse or recommend someone for a job, program, or opportunity.

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Inquiry Letter

• An inquiry letter is when you write to ask for information or make an inquiry about something. It's like reaching out to get more details or clarify things. It's a way to gather information and express your interest in a specific topic or product.

Cover Letter

• A cover letter is like an introduction to your job application. It's a way to showcase your qualifications, skills, and experiences to a potential employer. It's usually submitted along with your resume and highlights why you're a great fit for the position. It's a chance to grab the employer's attention and make a strong first impression.

Thank You Letter

• A thank-you letter is a way to express gratitude and appreciation to someone. It's like a heartfelt message to say "thank you" for something they did or a kind gesture they showed. It could be for a job opportunity, a meeting, or any other act of kindness. It's a nice way to show your appreciation and leave a positive impression.

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Complaint Letter

• A complaint letter is when you write to express dissatisfaction or raise concerns about a product, service, or situation. It's like sharing your feedback to address an issue or problem you've encountered. It's important to be clear, specific, and polite in your letter, explaining the problem and suggesting a resolution if possible. It's a way to seek a resolution or improvement in the situation.

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Sales Letter

• A sales letter is like a persuasive message that aims to promote a product or service to potential customers. It's a way to grab their attention, highlight the benefits and features of what you're selling, and convince them to make a purchase. It's important to make the letter engaging, informative, and tailored to the target audience. The goal is to generate interest, build trust, and ultimately drive sales.

Recommendation Letter

• A recommendation letter is like a glowing review or endorsement of someone's skills, abilities, and character. It's a way to vouch for them and recommend them to a potential employer, academic institution, or any other opportunity. It's important to highlight their strengths, accomplishments, and why you believe they would be a valuable addition. It can greatly boost their chances and give them an edge in the application process.