Solution Prioritization and Validation

FSPM Madrid_Team 5_Nabyl An Najmy

W8PM_Intermediate Assignment

Table of Contents

1.Overview

4.Product Roadmap (Unprioritized)

5.Prioritization Framework

7.Initiatives Prioritisation

6. Initiatives

8.Backlogs

2.Company Vision and Mission

3.Product Vision and Strategy

Overview

Established in 2020, GerakCepat is a delivery-service company who focused on helping customer to get what they want on the ‘right’ time.

Currently, GerakCepat employes 1,000 employees and gain 300,000 revenue monthly.

GerakCepat products are:

1. Next-day delivery
2. Regular delivery

Company Vision and Mission

to help people tackle delivery process problems

to be leading delivery service that allow convenience and control

Product Vision

Ensure what user want is ready when they needed in a one click away

1. Achieve sustainable growth by acquiring customer in a healthy way.
2. Providing subsidies as long as not bigger than CLV (Customer Lifetime Value.

Product Strategy

Product Roadmap (Unprioritized)

• Initiative One

• Initiative Two

• Initiative Three

• Initiative Four

Automatic package detection

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Goal : to improve efficiency of Operational Team

Annual subscriptions for package delivery

Goal : to increase retention rate

Same day deliveries within big cities

Goal : to increase acquisition rate

Improve Ops Tools

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Goal : to improve Operational Team productivity

Prioritisation Framework

Cost of Delay measure economic value that company will lost when an initiative is not applied.

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Since the initiatives on Product Roadmap has different target, it will be easier to prioritize by comparing the possible losing revenue for each initiatives.

Initiative#1

Same-day Delivery

Since pandemic era, people rely more on delivery service to minimize outdoor activities and now it’s become new habit.

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• 56% online customers expect to have same-day delivery service.
• 61% willing to pay more for same-day delivery service.
• Estimated price for same-day delivery within city is Rp 16k-25k.

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Reference: https://www.invespcro.com/blog/same-day-delivery/

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Initiative#2

Automatic Package Detection

• Currently, Ops Team identified package manually at entry to specific warehouse.
• Automation on package detection will use photo and barcode. Customer can input the type and dimension of package and upload a photo. When the package arrive at entry point, Ops Team will scan the package and assign to warehouse.
• Research finds that investments in automation are directly linked to increased business revenues (up 5-7%)*

Reference: https://www.businesswire.com/news/home/20211116005688/en/New-Study-Finds-Automation-Adds-195-Billion-to-Monthly-Business-Revenue-in-the-U.S.-and-£14-Billion-in-the-UK

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Initiative#3

Improve Operation Dashboard

• Dashboard of Operational Team can shows packages status, driver status, and wirehouse status.
• Improving the dashboard to be able to provide data real-time can increase productivity 1.5%
• The real time data can be an insight for manager to create business strategy.
• Clear and real-time dashboard can affect 6% increase on revenue.*

Reference: https://www.toucantoco.com/en/dashboards-departments/what-are-the-benefits-of-sales-department-dashboard#:~:text=Sales%20department%20dashboards%20can%20provide,a%206%25%20increase%20in%20revenue

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Initiative#4

Annual Subscription

• Annual subscription will be using tiered pricing model.
• Benefit for subscription such as discount for delivery cost, partnering in warehouse, and marketing opportunity in GerakCepat website and mobile apps.
• Golden subscription will be Rp 900k/year and Silver subscription will be 300k/year.

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Initiatives Prioritisation

Assumption: 1000 package delivery/day and no. of subscription is 1000

Reference: https://aws.amazon.com/solutions/case-studies/paxel/

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Backlog

Backlog

Thank You