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PORTFOLIO

DIGITAL MARKETING

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I am the strategic voice that amplifies your brand, ensuring it stands out and resonates across all digital channels.

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- Peter Faruna

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As a business owner seeking to differentiate your brand through digital marketing, managing the demands of a robust online presence can be both time-consuming and complex, requiring specialised knowledge and consistent effort.

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This is where I step in. I offer expert digital marketing consultancy tailored specifically to meet the unique needs of your business. Recognising the value of your time, I provide comprehensive solutions designed to alleviate the burden of managing your digital strategy. From building to maintaining your online presence, I handle every detail with precision and care.

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By partnering with me, you can focus on what you do best—growing your business and excelling in your field—while I ensure your online presence thrives.

What I can do for you….

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Work History

  • Hashcorp Enterprises Limited - Hospitality Industry

Graphics Designer/Public Relations – Full-time October 2016 – January 2018

  • Twinwaters Entertainment Center - Hospitality Industry

Creative Head (Contractual) January 2018 – March 2018

  • First Equitorial Properties - Real Estate

Graphics Artist (Contractual) - July 2018

  • The Gondola Club - Hospitality

Graphics Artist/Concept Management – Hybrid June 2018 to March 2020

  • Sun Heaven Hotels and Resort - Hospitality

Media Marketing Manager (Contractual) - Remote November 2018 to Present

  • Builder's Stop Center - Construction

Graphics Artist/Social Media Manager – Remote February 2020 to December 2020

  • Sable International - Education

Digital Marketer/Graphics Artist - Remote June 2021 to September 2022

  • RedTown Digital Limited - Advertising Agency

Digital Client Partner - Hybrid May 2023 – October 2023

Brands Managed - Minimie Nigeria, Snapcash by Sterling, Kelloggs Nigeria, and Indomie

  • Future Software Resources Limited - IT consultancy and advertising agency

Digital Marketing Executive September 2021 to June 2022

Key Account Manager - Remote July 2022 to Present

Brands managed - Foodpro, Bank of Industry, Society for Corporate Governance, Circular Lagos, SSKohn, Poprev, UPDC

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OUR WORKS

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Our works

Minimie Nigeria - May 2023 - October 2023

Tasks

  • Oversee content strategy
  • Manage ATL and BTL activities
  • Oversee digital marketing campaigns to ensure they meet their KPIs
  • Oversee content calendar from start to finish
  • Manage influencer partnerships
  • Manage brand partnerships
  • Indentify growth opportunities for the brand
  • Brand Strategy

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Achievements / Campaigns

  • Basketmouth unveiling as ambassador: handled digital promotions and press release cross various blogging platforms
  • Ajebo 10.0 experience - handled digital campaign, promotions and ATL activities
  • Basketmouth and Layi collaborations - handled digital PR, and campaign
  • Big Brother Naija 2023 - In charge of campaigns, content calendar, experiential activities for task day / after party, Influencer collaborations on Minimie task day on X reaching over 200k accounts and being the 2nd most trending topic on 19t/20th September 2023
  • Minimie page growth from 47.2k followers to 54.3 followers

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Our works

Snapcash - May 2023 - October 2023

Tasks

  • Oversee content strategy
  • Manage ATL and BTL activities
  • Oversee digital marketing campaigns to ensure they meet their KPIs
  • Oversee content calendar from start to finish
  • Manage influencer partnerships
  • Manage brand partnerships
  • Indentify growth opportunities for the brand
  • Brand Strategy

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Achievements / Campaigns

  • Attained over 1.2 million downloads for the App
  • Attained over 500k downloads
  • Achieved over 1,500 active loan users with effective marketing strategies
  • Campaigns across Google paid ads, YouTube and social media
  • Campaigns across 5 institutions in Lagos to
  • Radio campaigns across 5 radio stations in Nigeria

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Our works

Sun Heaven Hotels and Resort - November 2018 - Present

Tasks

  • Conduct yearly content strategy.
  • Manage digital marketing campaigns to ensure they meet their KPIs.
  • Design content calendar from start to finish.
  • Manage brand partnerships
  • Indentify growth opportunities for the brand.
  • Brand Strategy

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Achievements / Campaigns

  • Partnerships with complimentary brands that drive traffic to the hotel
  • A monthly reach of atleast 4,000 organic users monthly - this is attributed to using relevant and trending keywords related to the brand
  • Drive over 40 guests monthly to the hotel through social media promotions

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Our works - other brands over the years

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Our works - other brands over the years

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Samples

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Samples

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Samples

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Analytics from past campaigns - LinkedIn

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Analytics from past campaigns - LinkedIn

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Analytics from past campaigns - Facebook / Instagram

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Analytics from past campaigns - Facebook / Instagram

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  • Meta Business Suite - Management & Analytics
  • Buffer - Management & Analytics
  • Google Analytics - Analytics for website / YouTube etc
  • MailChimp - Email marketing & Analytics
  • Photoshop - Graphics
  • Premiere Pro / After Effect - Video editing
  • Google Suite - Content creation
  • Quillbot - Content
  • CapCut - Editing

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Tools & Technologies

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B.Sc, Computer/Mathematical Sciences

Kogi State University, Anyigba (2010 - 2014)

Certificates

SEO & Digital Marketing - LTI

B2B Business Development & Sales - Stone River

Brand Development & Strategy - Creative Live

Content Marketing/Copywriting – Creative Live

Social Media Management - Knowhowdo

Managing Client Expectations – The Skills Shack

Crisis and Incident Management and Response – MagnifiGroup

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Qualifications

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Some digital marketing and project management wins….

Successfully organised and executed Experiential and Digital activities for the campaign, crossing the targeted KPI for the brand – Redtown (for Minimie)

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Successfully led the campaign for Snapcash app download and user registration, surpassing the KPI of 1 million downloads, 100,000 user registrations, and conversion of over 1,500 active loans - Redtown (Snapcash)

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Successfully organised and executed the Minimie Comedy League auditions crossing the targeted KPI of 100 entries, achieving 273 entries – Redtown (for Minimie)

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Successfully organised and executed Physical and Digital activities for the Corporate Governance Conference for SCGN crossing the targeted KPI of 500 attendees, having a total of 1243 attendees online and about 183 attendees attending physically – Futuresoft (for our SCGN client)

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Successfully organised and executed website development for Bank of Industry, covering all sectors of the Bank with effective sitemap, plus running a successful digital campaign – Futuresoft (for our BOI client)

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Project Manager for the Ideation and Production of the Indomie Heroes Award 2023, covering the re-enactment stories, Interviews and the main event. – Redtown (For Indomie)

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  • Digital Marketing
    • Brand Strategy
    • Content Marketing Strategy
    • Curate social media content (Video, photo, and text-based)
    • Paid advertising
    • SEO
    • Hashtag research
    • Analytics and reporting
  • Content Marketing
    • Blog post

Services

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  • Email Marketing
    • Email campaign strategy
    • Email design template and integration into chosen platform
    • List building and management
    • Copywriting
    • Analytics and reporting
  • Brand Audit
    • Brand development assessment / market research

Services

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Read my article on the future of brand marketing here

Other interesting things…

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Connect with me…

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Thank You!

Got Questions?

+234 703 756 6880 | pharuna@gmail.com