AI SDR Deconstructed.

Introduction

• Peda Venkateswarlu Pola
• Co-founder & CTO @ OneShot.ai
• Linked-in
• Talks & Writes about Gen AI, B2B Sales, Leadership
• We use AI & Automation to the death
• Spent 13 years at Salesforce building CRM apps
• Bunch of Patents in CRM space

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Scan to connect with me on Linkedin

Cold Email that changed my life

Agenda

• Key Questions
• Core idea of SDR
• Deep dive
• Understanding Business, ICP
• List building
• ICP fit
• Prospect research
• Personalized Multi Channel copy
• Outreach Multi channel outreach
• Social selling & Relation building
• Sum it up
• Reveal : AI for SDR (or) Full AI SDR?

Key Questions

Companies

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Should we hire a Human SDR (or) AI SDR (or) Hybrid?

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SDRs

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Will AI & Automation take away my job?

Core idea of SDR

• To book meetings with prospective buyers for your products or services.
• Main core parts of an SDR

Understand your business and ICP

List Building with contact details

ICP Validation

Prospect Research

Personalized sales content

Outreach - Multi channel touch

Social selling, Relation building

Understanding the business & ICP

Core idea of SDR

Instant generation ~2 mins

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90% of the heavy lifting done by AI

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Sales leaders, enablement team humanize it

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Instantly generate for new Job Titles

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Each prospect pitched with most relevant PP based on their job title

List Building

• Approaches - Firmographic + Personas, Technographic + Personas, � Intent/Signal-based (1st/2nd/3rd Party) for refined Account Lists + Target Personas�
• Examples of Intent - Buyer Behavior on Website, on Directory Sites, Across the Web�Examples of Signals - Company Funding Event, Hiring, Exec Role Changes

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• Effective SDR / Sales motion requires tight ICP and refined lists for outreach

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• Newer Signals in 2024 - Live Event attendance, Community Engagement (Slack, Reddit)

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• Live Event Networking, In-Person Meetups still work well for Human SDRs.

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• Essential to build a Signal / Intent-based Prospecting Dashboard + Lists
• 1st party : website form fills, de-anonymized visitors using Kwanzoo, RB2B
• 2nd party : directory sites e.g. G2, Trustradius
• 3rd party : topic/keyword-based account signals from Bambora, 6Sense

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• The Next Evolution: AI-based Sales Co-Pilots - consumes ALL intent, turns into insights.

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List Building

Validate ICP

ICP Validation

AI Prompt to check ICP

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Enriches and validate

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Does at Scale

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Very Objective analysis

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Dozens of company properties

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Dozens of person

properties

Prospect Research

Prospect Research

Personalized Sales Copies

Each copy should be optimized per channel. Short / Medium / Long

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Multi-Modal

• Text
• Image
• Voice
• Video

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Personalized Landing Pages

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Channel based CTA

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Personalized Sales Copies

Multi channel Automation

Email :

Most Sales engagement platforms offers Email Automation such as Outreach, Salesloft, Hubspot, Apollo and Gong..

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Linked-in:

Use carefully any Linkedin Automation tools like HeyReach, MeetAlfred, PhantomBuster..

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Call:

Buyers are getting pissed off with AI robo cold calls.May be use it for leaving Voicemails.

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Sum it up

Demo

Reveal time

OneShot AI

Free Chrome Extension

It’s not AI SDR (Not yet)

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It’s actually AI For Human SDRs

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SDRs who uses AI will outperform

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"No AI works perfectly off the shelf. You need to prompt it and build your skills in prompting."

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