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Online accessibility

The answer to the question "how" becomes easier when you understand "why."

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Digital accessibility

Digital accessibility refers to the usability of digital technologies such as websites, software, and mobile applications for people with disabilities.

This includes people with visual, auditory, motor and cognitive disabilities.

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Digital accessibility inclusion

Means the content can be:

consumed
used
understood

by all, and still be graphically designed in an attractive way.

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“The right thing to do”

Small changes happen through kindness and generosity, big changes through capitalism and greed. After all, we all want and need to survive.
This goes both ways: selling and buying
My why after someone called me a “cold commercial bitch”
Business case: The webshop that achieved 37000% ROI

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Let me ask you…

Who of you can't read a newspaper properly without glasses or contact lenses?
How many of you have been so tired that you suddenly find all light sources too bright?
How many of you sometimes think when you see a long text online, "Pfff, not now."
How many of you have ever left a place earlier than planned because the music was too loud or the place smelled bad?
Who among you hasn't been annoyed by a cluttered store layout?

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Readability

No matter how interesting your information is, when there are obstacles hindering consuming that information, you will lose the interest of your audience. When they leave, so does your opportunity to convert. The good news that improving that is not rocket science.