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Media Literacy

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WHAT IS MEDIA?

  • A substance or a method in which something is communicated;
  • It’s the vehicle for a message

WHAT IS MEDIUM?

  • A plural for medium

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WHAT MEDIA DO YOU KNOW?

                  • Books
  • Paintings
                  • TV shows
                  • Films
  • Songs
  • Poems
  • Video games
                  • Email newsletters
  • Podcasts
  • Music videos
                  • Magazines
  • Newspapers
  • Web forums
  • Tweets
                  • Receipts
  • Traffic signs
                  • Protest signs
  • Photos

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WHAT IS MEDIA LITERACY?

Literacy is ability to read and write so……………………..

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MEDIA LITERACY

Ability to access, analyze, evaluate, create and act using all forms of communication

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THINK BACK TO THE MEDIA YOU SPENT YOUR TIME WITH TODAY OR YESTERDAY…

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ACCESS

What kind of content were you absorbing, and how did you get to it?

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ANALYZE

Were you making sense of its messages?

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EVALUATE

Were you aware that each message was created by someone with their own goals and opinion?

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CREATE

When you create media, like video or post on Instagram, what is your responsibility to those who view it?

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ACT

What do you do with all that info you just received?

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MEDIA LITERACY TOOLBOX

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YOUR BRAIN ON MEDIA

  • Be aware that your mind response automatically how you gather information and how you make sense of it - brain likes to take shortcuts
  • We always use prior knowledge and experience to fill the gaps to have a whole picture but it makes us vulnerable to misinformation
  • We have false memory - brain uses imagination to fill the gaps
  • Bias are individual beliefs towards everything and everyone shaped by our life experience - we seek out for things we already understand, like and believe = WE EXPERIENCE MEDIA IN COMPLETELY DIFFERENT WAY
  • Some piece of information can do the same thing for different people : communicate that what you already believe is true is true
  • Sometimes when we are busy and not concerned to find a right answer we accept whatever answer is given to us

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MEDIA IS CREATED BY PEOPLE WITH THE PURPOSE

  • It could be made to inform, persuade or entertain
  • Media texts have the power to impact your understanding of things like race, ethnicity, gender, age, disability or sexual orientation
  • It is mostly created by white straight men therefore is full of stereotypes ex representations of gay men
  • Media creation is mostly made by people who have money and want to make more money - it a cycle that prevents different voices from creating different kinds o media
  • IT IS CRUCIAL TO UNDERSTAND WHAT IS CREATED BY WHO, HOW AND FOR WHAT REASON

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YOUR BRAIN ON ADVERTISING

  • ADVERTISMENT
  • PUBLIC RELATIONS
  • PROPAGANDA

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  • public notice promoting a product, event or service
  • information distributed with the direct purpose f promoting a certain point of view
  • the management of the relationship between the public and a brand

THEY MAY BE HARD TO DISTINGUISH ONLINE!

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YOUR BRAIN ON ADVERTISING

  • YOU WANT TO FIT IN, FOLLOW THE CROWD
  • YOU WANT TO FULFILL YOUR NEEDS: SAFETY, FOOD, ATTRACTION, INDIVIDUALISM
  • ADVERTS USE AUTHORITIES , LIKABLE PEOPLE (USE OF CELEBRITIES), CONSISTENCY (REPETITION), APPEAL TO EMOTIONS, FALSE DILEMMAS, TRADITIONAL WISDOM AND MORE

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WHAT ARE COOKIES?

  • They are like little breadcrumbs that websites and apps place on your device.
  • They follow you around the web and report back on your habits.
  • Therefore advertisers could track who was clicking on those ads and where they’d go next.
  • It leads to ADDRESSABLE ADVERTISING also called BEHAVIORAL TARGETING
  • Every time you use your phone or computer you’re leaving your data breadcrumbs trails

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HAVE YOU EVER READ TERMS OF CONDITIONS?

  • Clicking „Accept” you usually grant companies or apps access to your content - they can use your photos, data
  • Your info can be sold to „third parties” over and over again. Then, advertisers can sell you more better targeted ads.
  • Sites like Netflix or Amazon use data trackings to determine what kind of content you see. Providing those suggestions limits our options and keeps us boxed into the things big corporations want us to see.
  • Sponsored content

TIP 1: LEARN TO DISTINGUISH BETWEEN ADS AND NON-COMMERCIAL INFORMATION. LOOK FOR PHRASES LIKE „SPONSORED CONTENT” , „PRESENTED BY (BRAND NAME)”

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WHEN SOMETHING IS FOR FREE, YOU ARE THE PRODUCT

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TIP 2: GO TO THE SETTINGS ON YOUR PHONE AND TURN OFF GEOLOCATION FEATURES AND MICROPHONE ACCESS WHENEVER YOU CAN

TIP 3: NEXT TIME YOU CREATING ACCOUNT THINK ABOUT HANDING OUT YOUR PERSONAL INFO -CREATE A DUMMY EMAIL ADDRESS FOR THAT STUFF

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REMEMBER : NOTHING EVER GOES AWAY ONLINE

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TIP 4: BE HYPER VIGILANT ABOUT WHAT INFORMATION YOU SHARE ONLINE AND MINIMIZE IT WHENEVER YOU CAN

TIP 5: BE AWARE OF ANYTHING THAT IS FREE, BECAUSE YOU MAY BE PAYING FOR IT WITH YOUR ATTENTION AND LIFE STORY

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COPYRIGHTS AND PRIVACY

  • Know what data you are sharing
  • Be careful of downloading and sharing others’ work online
  • Remember that your words and your images have meaning and can be used against you
  • Stay vigilant!

https://bolender-firm.com/business-insurance/copyrights-trademarks-patents-understand-the-differences-what-you-need/

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DARK SIDE OF INTERNET

  • CAMPAIGNS - planner, systematic efforts to intentionally persuade us if certain beliefs or to act a certain way
  • PROPAGANDA - information used to promote a particular post of view, change behavior, or motivate action, sometimes that information is fact and ideas, sometimes it’s opinions or intentionally misleading or biased.

https://foundation.mozilla.org/en/blog/answers-your-questions-about-dark-side-internet/

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DARK SIDE OF INTERNET

  • DISINFORMATION - used to confuse and distract the intended audience using deliberately false or misleading information, Can be used by propaganda
  • Disinformation is best at confusing the facts of an issue, it can hide the truths about someone’s intentions or distract attention of people, can be also used to excuse or dismiss bad actions or behavior
  • MISDIRECTION - distraction campaign
  • DISINFORMATION AND MISDIRECTION can be well coordinated by network of people
  • MISINFORMATION - unintentionally accurate information, accidents or mistakes

Tip: ALWAYS DOUBLE CHECK INFORMATION AND SOURCES

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https://www.buzzfeednews.com/article/gabrielsanchez/pictures-tiananmen-square-anniversary

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BAD INFORMATION CAN LEAD TO BAD DECISIONS WITH SERIOUS CONSEQUENCES

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MEDIA LITERACY- HOW TO ANALYZE THE CONTENT?

  • 1. Who created this message and what is the purpose?
  • 2. What techniques does it use to attract and hold attention?
  • 3 What lifestyles, values and points of view does it depict?
  • 4. How might different people interpret this message?
  • 5. What is omitted or left out?

Disney movie, Apple ad, Nicolas Flannery, Taylor Swift video

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MEDIA LITERACY - EVALUATION KEYS

  • RELEVANCE - Does the info or media serve its purpose and to what degree
  • ACCURACY - Science based fact or opinion
  • BIAS - look for someones point of view, seek out for diverse perspectives on a topic
  • RELIABILITY - how trustworthy a publisher or author is based on their whole work

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MEDIA LITERACY - CREATING

  • Music
  • Blog article
  • YT video
  • Gif
  • Meme
  • Social media post
  • And others……

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MEDIA LITERACY - ACT

  • Looking for information about political candidates before voting
  • Switching to vegan diet
  • Deleting twitter
  • Buying a product
  • Making changes in your lifestyle
  • Start excersising
  • And many more

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MEDIA LITERACY FUTURE

  • ALGORITHMS - sets of instructions or calculations for a computer to run. Websites and apps take the data they collect about us and send it through and algorithms and out pops some results. For example TikTok takes your personal data and what you’ve shared and liked and sticks info into algorithm to decide what appears in your news feed. ITS GOAL IS TO KEEP YOU ON TIKTOK, so it shows you things you will really like.
  • FILTER BUBBLE the media world we create where we only see and interact with things and people we already like
  • ALGORITHMIC LITERACY is knowing that any information you see online is only one slice of pie, and one that has been cut specifically for you.

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BEING SKEPTICAL MEANS APPROACHING EVERYTHING BY QUESTIONING ITS TRUTH, EVERY AD, EVERY SONG, EVERY BOOK, EVERY ARTICLE.

EVERYTHING.

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REMEMBER

We shape the media as much as it shape us.

Our reactions to media are important.

We are all media consumers and creators.

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Thank you