MILESTONE 4

Venture Code : 3536

UNIVERSITY OF ENGINEERING AND MANAGEMENT, KOLKATA

OUR TEAM MEMBERS

1.

SOUMALLYA BASU MALLICK

STRENGTHS : LEADERSHIP AND COMMUNICATION SKILLS

POSITION : CEO

We have our focus on goals and results and each of us contributes our fair share and we have good coordination among ourselves and we have a clear visions of our problems. These are some qualities that makes our team good.

2.

DEEPANJAN CHAKRABORTY

STRENGTHS : CAN OPERATE AND ANALYZE SITUATIONS EFFECTIVELY

POSITION : COO

3.

PRITISH MONDAL

STRENGTHS : HAVE VISION FOR THE COMPANY AND HAVE MARKETING SKILLS

POSITION : CMO

PROBLEM

Pastries available in the market use hydrogenated oils and wrong type of flour which decreases its freshness and are unhealthy to consume.

Burgers can be high in sodium. A high-sodium diet can lead to high blood pressure and an increased risk for heart disease, stroke and kidney disease. Hence, Burgers of the present shops are very unhealthy.

The quantity and quality of the potato chips available in the market use unhygienic oils and flavors which are not suitable especially for children and are not efficient as per its price.

Results or reviews of the surveys collected

NUMBER OF RESPONDENTS : 20

NUMBER OF RESPONDENTS FACING THE STATED PROBLEM : 15

NUMBER OF RESPONDENTS WHO DOES NOT HAVING PROBLEM AS PER THEIR NEED : 5

Results or reviews of the surveys collected

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Hello Sir! I am from Crispy Bakery. Our venture is about cakes, pastries and snacks. We will be providing customized cakes, combos of cakes, pastries, snacks and cold drinks, beside that we are also providing free delivery up to 10kms and many more. How well does the Solution meet your requirements?

Yes, The Solution fully covers my requirements.

Sir, kindly rate the product features

Customization(Feature 1): Medium value

Combo offers (Feature 2): High value

Free Home delivery upto 10km (Feature 3): Medium Value

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Sir, was the Solution easy to use?

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Moderate, as it takes a good time to make and deliver.

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Sir, what are your views on the tastes and preferences of the customers?

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Customers are always very much health conscious about their family members so they want products which will be very healthy for consumption.

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Customer wants a good ambiance in the store as well as good customer services.

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Every customer wants good quality goods at reasonable prices.

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Sir, if our practice venture becomes a real venture and we open a shop then will you come and taste the delicacies we offer, and also suggest your friends and relatives to come and taste different pastries, cakes and snacks?

Yes

Thank You so much Sir for giving your valuable time.

You’re Welcome

CUSTOMER REVIEWS

The potato chips nowadays in the market are just packets filled with nitrogen gas and flavorless pieces of crisps. The synthetic flavors in cakes and pastries are not only harmful for the health but are also absolutely tasteless.

Nice Survey.

The product present in the market contains harmful chemicals and toxic ingredients. So homemade cakes and chips are very good thing for us.

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Very good survey.

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MARKET DISCOVERY

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MARKET TYPE : Our market type is a re – segmentation of an existing market by employing a niche strategy.

CUSTOMER SEGMENT : Our customer segment consist of students from various schools, universities and collages and our niche is the students whose age range is between 16yrs to 25yrs.

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Check

TAM

(Total Addressable Market)

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SAM �(Serviceable Addressable Market)

SOM

(Serviceable Obtainable Market)

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TOTAL ADDRESSABLE MARKET

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7 Crore in INR Rupees

SERVICEABLE

ADDRESSABLE

MARKET

10 Lakhs in INR Rupees

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SERVICEABLE

OBTAINABLE

MARKET

10 Thousand in INR Rupees

Customer Persona

Name : Debarghya Ganguly

Age: 24 years

Gender: Male

Profession: Student

Location: Bagbazar

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Description:

Very knowledgeable about chips and cakes and a regular purchaser.

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Personality:

Very extrovert and friendly in nature and a helpful person

Goals:

1. Want homemade potato chips.

2. Loves homemade fruit cakes.

3. Will avail combos if offered.

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Frustrations:

1. Don’t need any solution for cream pastries.

2. Want both homemade and well as cream cakes.

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Motivation:

The product made in the market contain a lot of chemicals and toxic ingredients. So homemade cakes and chips are very good thing for us.

Bio: Knowledgeable about market products and loves cakes and chips and a very inspiring person.

SOLUTION

• Pastries with no added color and preservatives.

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• Patties with low fat and healthy stuffing inside.

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• Diet potato chips with low fat and delicious toppings.

SOLUTION DESCRIPTION

• Pastries that are diet friendly.

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• Patties that are full of goodness as well as are healthy.

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• Baked potato chips available with various flavored dips.

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GAIN CREATOR

• To create a family and friendly environment.
• Fast Delivery.
• Products having reasonable price and of high quality.

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PRODUCT / SERVICE

• Diabetic Pastries and cookies
• Customized Delicacies
• Pastries with non added preservatives and food colors.

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PAIN KILLERS

• Affordable
• Fast Delivery
• Product is comfortable for all season

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GAIN

• A great ambiance.
• Easily Available.
• Delicious and healthy products.

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JOBS

• It is healthy and sugar free and vegan.
• Tasty Product
• Giving attention to the health of every types of customers.

PAIN

For self customized cakes and pastries, customers have to :

• Pay much higher price
• Delivery gets delayed
• Quality dissatisfaction

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Value Proposition Canvas

COMPETITION ANALYSIS

MIO AMORE

MONGINIS

PARTICULARS

Product Benefits

They offer cakes, pastries along with snack like burger, pizza which helps them to gain potential customers.

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They offer cakes, pastries along with snack like burger, pizza and beverages ,which helps them to gain potential customers.

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Service Offered

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They offer cakes, pastries along with snack like burger, pizza. They also offer Home deliveries over Rs 100.

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They offer cakes, pastries along with snack like burger, pizza.

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Unique Value Proposition

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They have built a very good brand image by advertisements and as they are having many outlets than other cake shops.

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They are the oldest cake sellers of West Bengal and some customer don’t change their preferences.

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Pricing

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Their price range varies between Rs 15-50(Pastries) and 350-500(cakes), 60(snacks)

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Their price range varies between Rs 15-40(Pastries)

and 300-400(cakes) 25-50(snacks)

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Market Review

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They sell quality cakes with great taste and the cakes are beautiful.

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Their cakes have a unique taste.

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HALDIRAMS

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They offer sweets, snacks, pastries and many other confectionary items.

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They offer ac outlets and full time service and they also arrange food for birthdays, marriage, etc.

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They offer home deliveries and they are different from other local sweet shop in the market as they offer multiple items of different genre under one roof.

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Sweets: Rs 18-30

Pastries: Rs 30-50

Snacks: Rs 20-60

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Haldiram has its own brand image and brand value in the market so people love their food items from beginning.

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BUSKINS ROBBINS

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They offers 31 flavours of freshly made ice-creams.

They also offers frozen desserts.

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They have roadside outlets which makes customer easier to access them.

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Nothing unique, they are same as other ice creams brands in the market.

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Ice creams: Rs 150-800(vary as per flavours)

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Buskin Robbins sells flavoured ice creams and people love them as they sell 30+ flavours. They don’t have any special brand image or name they hold the same image as quality walls and other ice creams brands.

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CRISPY BAKERY

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We offer microwaved home made customised shapes cakes which are unique in taste and fit for consumption, also snacks like French fries, potato chips and chicken wings .

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Special combos and birthday anniversary offers, providing fast delivery.

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Customers will get a discount if he/she promotes our business in his/herb Instagram or Facebook profile, mentioning us and using our hashtags or makes a vlog of our shop and post it in any of his/her social media handle.

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Pastries: Rs 15-40

Cakes: Rs 100-500

Snacks: Rs 15- 40

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People are loving our venture idea and our scheme of customised cakes and fast deliveries.

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COMPETITION ANALYSIS

CONCLUSION :

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1) Unique taste and shape

2) Combo

Why would the customer switch to your product/service?

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• Customized cakes (Shapes + ingredients)

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• Combo offers

• Free home delivery till 10km.

SWOT ANALYSIS

MVP

Full product/service description:

• Pricing

Pastries- Rs 30-60

Cakes (As per shapes and other customizations)–Starting price Rs. 250

Snacks (As per type)-Starting price Rs. 40

Beverages (As per type)

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• Product/Service options

Microwaved Home made cakes (As per need of customers)

Crispy Snacks like French fries, Potato chips,

Chicken Wings.

Customized flavored-Shaped cakes

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• Characteristics and benefits

Unique shape

Unique taste

Special Combo and Birthday-Anniversary offers

We will be charging Rs. 100 on delivery after 10km.

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• Description of how to place the order by the customers and how we will provide them our service.

Customers can visit our store as well as he/she can place order via social media handles or through other applications like Swiggy, Zomato, etc. We will deliver the delicacies as per Customer’s convenience.

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• Any other information

Customers will get a discount if he/she promotes our business in his/her Instagram or Facebook profile, mentioning us and using our hashtags or makes a vlog of our shop and posts it in any of his/her social media handle.

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MVP EVIDENCE

Evidence of validation:

https://drive.google.com/drive/folders/1sWdLkN68zJ-T-F6XXW0BtaBKFtK_X5lt?usp=sharing

Analysis of result:

Did they validate your solution and price?

What are the benefits that your interviewers found?

Did you have any changes to be done after this feedback? Use graphics and numbers to give a complete data analysis.

• They think that our solution is valid because we are providing combos at reasonable prices and in a comparatively lower rate hence results in the increase in their savings. Also we are giving free home deliveries till 10km.
• They found our cake very delicious and also it looks stylish and they can order very easily over social media, they can also come up and order from our shop or they can even opt different applications like Swiggy, Zomato for placing their orders.
• Since, the idea is fully accepted by the customers hence no changes is needed as for now.

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Name – Sagnik Sinha

Age - 23

Btech , MBA

MVP CONCLUSIONS

Conclusions of validations:

1. What did you learn about the MVP with the validation?

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• We need to lower the cost.

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• We need to add new flavours.

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• We need to re-arrange the combos.

• We need to make an website.

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2. What will you maintain on MVP?

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• We will provide combos at reasonable price.

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• We will continue to provide a family and friendly ambiance.

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3. What will you change on MVP? Include here the changes and updates.

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• We have lowered the price.

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• We have added new flavours along with chocolate such as mango, strawberry and tutti-frutti.

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• We have re-arranged the combos as per customer wants.

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• We have an official website.

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LEAN CANVAS

PROBLEMS

• While making cakes and pastries, some ingredients are used which increases fat or which are unfit for consumption.
• No shops provide Sugar free cakes and pastries.
• Buying things separately increases the cost.
• Customized service is unavailable in the market

EXISTING ALTERNATIVES

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Our market is an existing market where the products we are selling is sold separately and the cakes which are sold are readymade.

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SOLUTION

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• We will be providing customized products.
• We will be also providing different combos which lowers down the cost.
• For sugar patients, consumption of sugar is unhealthy hence will be providing Sugar free cakes and pastries.
• Delivery charge will be Rs. 100 if the distance is more than 10km.

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KEY MATRICS

Number of returning customer : 15+

Quality Score on food-7.2/10

Average turnaround time: 12 hours

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UNIQUE VALUE

PROPOSITION

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• Combos that includes Cakes Snacks and beverages.
• Free delivery over Rs100

up to 20km.

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HIGH-LEVEL CONCEPT

• Our idea is to sell customized cakes and combos at discount price.

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• Making good revenue by giving people the power to customization of their food.

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UNFAIR ADVANTAGE

• One of our team has experience in cake making.
• A member of our team has expertise in marketing.

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CHANNELS

• Advertisement through social media platforms
• Gift vouchers & Special Offers
• Word of Mouth

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CUSTOMER SEGMENTS

• Students and Adults who prefer customize and healthy cakes.
• People who prefer to buy combos in a standard price.

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EARLY ADOPTERS

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• Students who tries new foods
• Friends and relatives
• Local people
• Food Vloggers/Bloggers

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COST STRUCTURE(PER MONTH)

REVENUE STREAMS

• Workshop
• Workers
• Product development
• Raw material

Total Sales of 200 to 400 per unit.

CRISPY BAKERY

Taste that you cannot forget

MARKET

SEGMENT

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CHANNELS

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WHY THIS CHANNEL?

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Early Adopters : Relatives and Friends

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Buzz Marketing

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As a start up, my first priority is to gather confidence by distributing samples mainly to the relatives and friends with the objective of getting a detailed feedback. After that they will be doing the publicity which is our main objective.

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Clients : Affectionate Dessert Lovers

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Social media platforms, publicity through leaflets and pamphlets and relatives as well as sponsoring in the college fests, book fair and other events.

Firstly, social media is a popular and never ending trend, hence we are focusing mainly on digital marketing. Secondly, we will be putting stalls in different events of different colleges, since every institutions are at its own place but the number of students either increases or remains the same every year.

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https://instagram.com/crispy_bakery_?igshid=YmMyMTA2M2Y=

Our Instagram Profile URL :-

MARKET

PENETRATION

STRATEGY

1.

CUSTOMIZED CAKES AND PASTRIES

2.

FAST DELIVERY

3.

MORDERN DECOR AND FAMILY TYPE OF AMBIANCE.

4.

DISCOUNT ON PRODUCTS WILL BE GIVEN IF PROMOTION MADE THROUGH SOCIAL MEDIA PLATFORMS

5.

WILL BE PROVIDING COMBOS OF PASTRIES, SNACKS AND COLD DRINKS WITH REASONABLE PRICE

MOTIVE: We will opt the above platforms for selling, since the mentioned apps already has gained the loyalty of customers and is used by a lot of people hence the reach will be more simultaneously the selling will be more.

FINANCIAL BREAKDOWN AND PLAN

FUNDING PLAN

NOTE: The above calculations are done on the basis of a month.

FUNDS UTILISATION STRATEGY

1. Fixed Cost : Rs. 36,000
2. Variable Cost : Rs. 1,80,000
3. Miscellaneous Expenses : Rs. 4,000

Let Watch Video to know more about it

ELIVATOR PITCH

Hello foodies, we Crispy Bakery are here to satisfy you all with our food items. Food cravings is very common in our everyday life. So we are here to satisfy you with our products maintaining hygiene and quantity. As our aim is customer satisfaction we consider quality as much important as quantity.

SOLD IN NEIGHBOURHOOD

Improvement using SEM strategies.

ACTUAL SALES

ITEM PURCHASED : CAKE

PRICE : Rs.350

ITEM PURCHASED : COMBO

PRICE : Rs.250

ITEM PURCHASED : COMBO

PRICE : Rs.100

ITEM PURCHASED : CAKE

PRICE : Rs.500

Link of the review of customers : https://drive.google.com/drive/folders/1dUxUePLdemlL6SvvZIBoQLZLBJIM3nEa?usp=sharing

THANK YOU

For Listening

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Eat healthy , stay healthy