Dealer Welcome Training
Group of Company
WELCOME & ORIENTATION
Section 1
About the Company
Established in 2013 with 20,000+ KW installations
PAN India presence, trusted by 6000+ customers
Vision: Green Energy for Every Home
Mission: Empower Dealers with Growth & Profitability
Why Solar? Why Now?
Electricity costs rising 8–10% annually
India targets 600 GW Renewable Energy by 2030
Customers save 60–80% on bills
Growing awareness about sustainability
Dealer’s Role in Growth
You are the face of the company in your local market
Bridge between customers & Company
High earning & long-term relationship business
Training Objective
Provide A-to-Z business knowledge
Build confidence in selling solar
Show clear earning & growth roadmap
SOLAR INDUSTRY & MARKET OVERVIEW
Section 2
Solar Industry Growth in India
Current Installed Capacity: 6 GW
CAGR: ~20% Growth Yearly
India among Top 3 solar markets globally
Government Initiatives
PM Surya Ghar Muft Bijli Yojana
Net Metering benefits
Tax Benefits
Zero Meter Charge up to 6 KW
Hybridge Inverter Policy
Customer Segments
Residential – rooftop, individual houses
Commercial – shops, showrooms, offices
Industrial – factories, warehouses
Agricultural – solar pumps
Untapped Market Potential
40% rooftop space unused
Government Target is 1Cr Homes, Current Traction is 16 Lakh Homes
Tier-2/3 cities growing faster
Rural adoption = huge Customer opportunities
Dealer Advantage
Zero investment, high returns
Fast-moving industry
Govt support ensures long-term growth
PRODUCT KNOWLEDGE
Section 3
Types of Solar Panels
Our Product Portfolio
Solar Inverters
String Inverter – common, affordable
Hybrid Inverter – solar + battery backup
Micro Inverter – for small rooftops/Extention
Mounting Structures
Roof Mount – RCC
Tin Shed for Industrial
Ground Mount for Mega Watt Project
Balance of System (BOS)
Cables:
MC4 connectors
RPVC Pipes – polycab
DC/AC DB Boxes
Product Quality Standards
MNRE Approved
BIS, ISO certified
IEC Performance Standards
Warranty & Guarantees
Solar Panels:
12 Year Manufacturing Defect &
30 Performance Warranty
Inverters: 7–10 years
Batteries: 3–7 years
SALES & MARKETING SKILLS
Section 4
Lead Generation Methods
No Cost marketing – Whatsapp Status, Social Media Post
Whatsapp Groups/Massage Forwarding
Flayers, News AD Cuttings, Just Dial Registration
Referrals & word-of-mouth
Digital – Facebook, Instagram AD
Dealer Marketing Support
Free catalogues, brochures, Massage
Digital Visiting Cards
Dealer co-branding support
Social media creatives & ads
Customer Journey
Lead Generation
Appointment Booking
Site Survey
Quotations
Documentation
Payment Collection
Installation
Meter File Submit
Subsidy Claim
Sales Pitch Flow
Relationship Building
Site Survey Form
Product Presentation
subsidy/loan benefits
ROI Calculation
Close & document Collection
ROI CALCULATION
1 KW 🡪 4.5 Unit Generation Average in Year
3.24 KW X 4.5 Unit = 15 Unit/Day Approx
7 Rs/Unit X 15 Unit = Rs 105 /Day
105 X 60 Day(1Ph) = Rs 6300/Two Month
6300 x 6 Month = Rs 37,800/Year
System Cost = 1,55,000
Subsidy (-) = 78,000
-------------------------------
After Subsidy = 77,000
ROI in 2 Years (Rs. 37800 x 2 Years)
Handling Objections
Q. Too Expensive
A. ROI in 2–3 years
Q. Subsidy confusion
A. We handle everything
Q. Maintenance?
A. Company Services
Closing Techniques
Customer Relationship Building
Follow-ups After Survey & Meeting
Forward Social Media Post & Tips
Knowledge & Education Based Materials
Referral Reward
Dealer as Consultant
Position yourself as Solar Expert, not seller
BUSINESS OPERATIONS
Section 5
Pricing & Margins
Kit Based
Commission Based
Incentives on volume
Quotation & Proposal
Dealer Portal QT Creation
Quotation Explanation
Order Booking Process
Note: Name is Same in All Documents
Document Required Light Bill, Aadhar Card & Bank Details
Document Send in Whatsapp Group
Registration of Portal – OTP Form Customer Support
Payment Collection
Finance & Loan
Dealer Portal
Quotation Creation
Social Media Marketing Post
Lead Management System
Customer Relationship Management
Installation Process
Material Received
Mounting Structure
Penal Fix
Electric Work
Send Photo to Company with GEO Location
Send Photo & (Penal + Inverter) Serial Number to Company
After-Sales Service
AMC availability
Kit Based – 1st Visit By Dealer & Backend Support
PM Surya Ghar – Portal (Online)
Q & A