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Hey there 👋

We’re one of the fastest growing companies in Australia.

ARR 🔥🔥🔥🏒

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Easy to use & loved by customers like...

Our products streamline key workplace processes �& give insights to improve their customer experience.

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Yes we’re hiring… but even �if you’re not up for a change, �we should connect, because...

great people knowing

great people always leads to �great things 🚀

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What we’re seeing

in the market

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The world has changed 🌩

40% of workers are now considering leaving their job,�because people are craving:

🤗 Wellbeing

Feeling valued

⭐️ Positive work relationships

🏡 Flexibility

🎖 A great boss

🏗 Product culture �(product decisions that are validated by customers)

🚀 Excitement (& challenge) of big goals

☄️ Empowerment

🔥 Strong personal growth

🥳 Team vibes of joy & high-performance

💪 Support to not burn out!

🏅 Clarity “am I succeeding” in this role

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But most companies struggle because all of this is hard:

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We know that having it on a slide is easy.

Consistent action is hard.

While we're not perfect - after many screw ups and deeply thinking about this stuff - we’re proud to say we're now pretty darn good.

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Which is why people say things like:

“Since joining, I’ve been on an immense personal growth journey having been given the enablement and opportunity to make a big impact. I genuinely learn and grow everyday... loving it!

- Nonny Evans, Snr Director of Sales (ex. Salesforce)

“While on leave, I was reflecting on one of our survey questions �‘What's your confidence level in our ability to execute as a company?’. When I step back and think about it, we are definitely a 10!�What a ride we've had and pulled it off with great success! Specifically, we've not only survived the pandemic but created a high growth startup! And it's not stopping there. �I can see how everything is being put in place for our next phase as a great scale up (investment in people, culture, processes etc)”

- Ryan How, Engineering Manager

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Zipline has been hands down my best career move so far. Zipline provides opportunities that far exceed previous jobs. In my time as a CSM at Zipline I've worked with a fantastic cross-functional team that has taught me so much about business, product development, sales, customer success and operations. It's been a journey that has seen me move countries, explore new markets, and move from a CSM to Senior Manager..”- James Mcarthur, Senior Manager - Partnerships & Customer Success(USA)

“While the whole Zipline team is incredible - I want to specifically �call out that Michael is the best CEO I've ever worked with. �

He is fun, humble, approachable, team focused & wow can he rally �everyone for an exciting win”

� - Brad Dunn, ex. Chief Product Officer. Whispr ($1B val. ASX listed B2B SaaS)

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What we care about

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Our values - which are ‘deep rooted’

🎯Customer Focused

I am constantly curious about understanding our customers, creating exceptional experiences for them, and connecting with them to understand their pains/jtbd and market dynamics.

🧗Ambitious

I am deeply driven to achieve huge growth; personal and career. I love pursuing challenging goals, and having the courage to take risks and make tough decisions in the face of uncertainty.

🧠Growth mindset

I believe in the power of "yet," focusing on my personal effort and my choices. I embrace discomfort for growth, and applying the formula "pain + reflection = growth."

🙌Awesome to work with

I am positive, approachable, and reliable. I care for others & build strong bonds with my team mates so ideas and opinions are freely shared.

👏No mind reading required

I practise radical transparency. I engage in constructive conflict, and hold my peers accountable with empathy and care, always working to minimise negative reactions.

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We invest in these competencies - for everyone🧑‍🏫

1. Pick the Work

Complex Problem Solver

I start by understanding and defining the core problem before exploring solutions, using curiosity and a proven methods (eg. 5 step process).

Zipline Goals Focus

I align my personal goals with company objectives, staying informed of Zipline's strategic direction, and adjusting my risk tolerance and work standards accordingly.

Zipline Product Focus

I stay well-informed about our products, competitors, and industry trends, using this knowledge to recommend improvements that benefit both customers and Zipline's goals.

Pragmatic Planner

I break down problems, develop practical plans, and engage with others for feedback, executing plans swiftly and iterating based on learnings, while communicating clearly with stakeholders.

2. Do the Work

Results Driven

I concentrate on achieving measurable outcomes, prioritising tangible results over intentions or efforts.

"Cooked Just Right"

I aim for effectiveness, focusing on smaller, frequently iterated deliverables instead of overcomplicating or over-optimising.

At the "Speed of Zipline"

I complete tasks with urgency, embracing rapid iteration and being comfortable with shipping work containing minor imperfections.

Ships Great Work

I consistently deliver high-quality work that aligns with the job-to-be-done, earning praise from peers.

Avid Self Improver

I actively seek to improve my skills and personal growth, welcoming feedback and demonstrating coachability.

3. Work Well with Others

Smart Communicator

I communicate clearly and concisely, using effective frameworks to convey my message in a way that is easy to understand and act upon.

Dependable

I do what I say. I follow through on commitments, manage my time and priorities well, and proactively address potential risks or setbacks.

Resourceful

I proactively identify opportunities and challenges, offering recommendations and taking action without requiring explicit instructions.

4. Right Mindset

Extreme Ownership

I take full responsibility for my actions and outcomes, focusing on controllable factors, learning from setbacks, and seeking continuous improvement.

Welcomes Change

I adapt to uncertainty and change, embracing risk-taking and exploring new ideas, and adjusting my work approach based on the situation.

Mentally Resilient

I maintain a strong mindset in the face of adversity, managing stress effectively, and demonstrating the ability to bounce back from setbacks and challenges.

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...and have a stack of fun while winning

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While ensuring no one burns out

Some key bits of our�ABS (Anti Burnout system)

1\ Manage Oneself 🧘

- We promise you get a great manager

- Learn mindfulness at our club (every work day 12pm AEST)�- Brain Gym sessions (neuroscience of stress/leadership etc)�

2\ Manage Your Energy - Not Your Time 🏃‍♀️

- We talk about your energy boosters (runs, swims, solo work) & help you get em

- Block out sacred times in your calendar (eg. 4pm kids pickup) & no meetings ok

- ALL meetings are walkable (walk & talk), unless 💻 is in the meeting title

3\ Great Policies, Cultural Norms & Actions 👯

- 10x YOU days per year (free holiday days)

- Sabbatical program (study breaks etc)

- Meeting free ½ or full days (company wide)�- Strong investment in amazing social stuff!

“We take burnout seriously. Thats why�we don’t just throw a free apple watch & meditation app at people and say good luck!

Our unique ABS program factors in all work stressors & how to manage those - �while still being a high performing team”�

- Michael Momsen, Founder & CEO

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So if you care about these things, �we should definitely chat!

…Now, a bit more about us �& our journey

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Started by capturing in-moment Customer Experience

In-the-moment

Email & SMS

Conversations

In-Web & In-App

NFC ‘Tap point & QR

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During the pandemic we launched�Zipline for AgedCare & Hospitals

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Solving their entire end-to-end workflow in <1 week

Eliminate manual labour

Savings of >$100k per site p.a.

Machine learning automates �the verification process

Guarantee compliance

Our unique compliance promise is keeping thousands of healthcare facilities compliant

Keep up to date with regulations

Trusted Australian tech partner

Experts in healthcare

Australian software & team of 70+

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and Zipline now continues to rapidly evolve

Ensures fever-free before shift

Compliance built-in

Biometrically verified to start shift

Anonymous mood tracking pre & post shift

No change to your systems (payroll/rostering)

Seamlessly integrates into your current process

Contactless

Rich modern reporting and alerts

Beyond just employees (Contractors etc)

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Here is a 5 min media clip that explains Zipline…�https://youtu.be/reN96uFLAuc

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How does a VC decide to invest many millions of dollars 💰💰 into a startup like us 🧐 ?

It’s explained in this very easy to read blog post from EVP (Australia's largest B2B SaaS VC) 👇

https://www.evp.com.au/post/investment-notes-zipline-io

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We’re hiring… so if this pack resonated with you, please connect with Maddie

e: madeline.stillman@zipline.io

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How we work

  • Product
  • Engineering
  • Sales
  • CS
  • More to come : )

Appendix

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Product

Our winning process is:

  • Clear view on JTBD/Pain
  • Passed Problem<>Market Fit 🎉
  • We can solve & valuable
  • Aligns with our strategy
  • No-code prototype passes validation, it solves their pain!
  • Throwaway 'MLP' (w/code) is live with small group of users
  • ‘MLP’ has traction & "Pull" (early PMF signs) 🎉
  • Customer sales deck has traction beyond current users
  • Niche is not small, �Niche means focused
  • Specific customer with a specific pain
  • Ideal target customer pain can be solved in a believable & repeatable way
  • Predictable methods to find, interest & convert them
  • PMF ACHIEVED🎉

Hypergrowth doesn't come from selling many things too many markets. It comes from focusing on where you have the best chances of winning customers & making them successful.

If you focus on solving on a single problem really well and it can adapt as the market evolves, the sky's the limit 🚀

While PMF is super important, it doesn't = high growth - this requires GTM fit:

  • GTM fit achieved 🎉, which means:
  • Feel of momentum vs sales are ad hoc even after sales+marketing investment
  • New reps can quickly learn & win, vs closing deals require hero exec selling
  • Whole company knows what is required to support GTM plan

Category leadership = best GTM machine wins:

  • Focused wins > aggressive land-grab
  • Conserve cash > Spend to win
  • Measured > Speed wins. Fix as you go
  • Product-Led > GTM-led culture
  • Start to strongly separate from the competitive pack

Validate

"Nail a Niche"

Win Category Leadership

Expand

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Product

How do you structure your teams?

  • We’re big fans of and model our product org off the book “INSPIRED’ by Marty Cagan. Even if you just read chapter 1-2 you’ll get a good idea of how we’re setup.

How do you decide what to build?

  • Here is a pack Tanmay (our CPO) created re: how we go from OKRs (or CEO bomb “I’ve got a great idea) to picking what to build

How to explore new ideas vs building out features for customers?

  • It’s hard & that’s why we need both ‘Explore’ and ‘Exploit’ modes at the same time
  • This pack explains the two modes (maximise current Value props vs finding new ones).

How does RateIt fit in with Zipline?

  • RateIt is our founding name & our CX product (capturing in-moment Customer Experience)
  • We are rebranding the company to be Zipline
  • CX will continue to be a focus, will become a product module under the Zipline name

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Engineering

How do you structure your teams?

  • Same answer as product : ) We model our org off the book “INSPIRED’ by Marty Cagan.

What’s an ideal Engineer?

  • 💯 it’s about “The Product-Minded Engineer�Please skim read this blog post & ensure this resonates with you.
  • This is blog is bang on re: the engineering culture we are looking to continue to foster

How are you thinking about stacks?

  • Zipline is based on a modern Ruby (hotwire) stack & we see this as our future (for now)
  • Our CX platform works well with Zipline & is a modern .Net + Angular + Flutter stack & there’s no plans to change that

How do engineers work with others?

  • We ensure they are deeply involved in understanding in the customer pain you are trying to solve and in the business problems you face. We don’t shelter this.
  • That's why engineers at Zipline work closely with Product, Design, Sales, CS & support

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Our Sales approach

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How we connect Sales <> Customer Success

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Customer Success (CS)

How do you structure your teams?

What’s an ideal CSM look like?

  • Deeply curious about people & our customers
  • Energetic & passionate about great CX
  • Critical thinker - able to get to root causes
  • Outstanding communicator

How does CS work with Sales?

  • Really well - we invest in syncs & social stuff to ensure there are a great relationships here
  • To avoid solios we have cross functional pods (SME, Enterprise, HealthCare) where AEs, SDRs & CSMs all hang to compare notes

How does CS work with Product?

  • We are so proud of this one 🔥🔥🔥
  • New hires frequently tell us �“Wow the way CS syncs with Product is incredible.. I am clear on what features are coming & why. I feel empowered to table ideas - it’s so rewarding to see them come alive in the product!”

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Customer Success (CS)

We believe proactive CS is best, hence this is our approach

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Or we could summarise it like this

🚀🚀🚀

🏒🏒🏒🔥🔥🔥

RateIt CX did well but growth was tough �(retail dependent)

Covid - lost ~30% CX customers

Launched Zipline for AgedCare

Zipline goes nuts & we are now #1 Workplace Mgnt/Visitor Mgnt platform for AgedCare

Launched Zipline for Hospitals w/ Vax Mgnt