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Monthly Report

30th July - 30th Aug, 2025

Instagram Management for

Abasiama_lifestyle

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• Grew Instagram following by 4.02%.

• Improved engagement rate by 29.9%.

• Created and executed weekly content plan.

• Styling tip content increased saves and shares.

EXECUTIVE SUMMARY

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ACCOUNT GROWTH

FOLLOWER GROWTH

GROWTH

%

VIEWS

ACCOUNTS REACHED

105,948 (+35.4%)

421,755

START

24.9k

25.9k

4.02%

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  • Consistent posting schedule.
  • Introduced styling tips series.
  • Engaged with followers daily.
  • Used trending audio in reels.

STRATEGIES & ACTIVITIES

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  • Total posts uploaded: 73
  • Top performing posts (by likes)
  • Reels contributed 71.8% of engagement.
  • Stories contributed 4.0% of engagement.

​

CONTENT PERFORMANCE

54

55

59

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  • Engagement dipped mid-month,

(more engaging posts and ads)

  • More Sales reach.

(testing target audience continues)

  • Instagram only convert gifts into money, monetization is mostly by doing paid partnership with other brands.
  • Trending reels helped regain visibility
  • Stories increased interaction

CHALLENGES

LEARNINGS

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  • Increase reels output by 20%.
  • Introduce Instagram shopping tags.
  • Test giveaway campaign.
  • More behind-the-scenes content.
  • We will also introduce live videos.

NEXT MONTH’S PLAN

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  • This month showed steady growth in followers and engagement.
  • Our content strategy is gaining traction.
  • Next month, we will focus on reels, shopping features, and community growth.

CONCLUSION