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EventHub replaces the ERF on April 20.

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Benefits:

simpler entry of your events
better accounting of our nationwide impact.

? What’s an ‘Event?”

ERF

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EventHub replaces the ERF on April 20.

Simpler, more intuitive event entry
Better accounting of our nationwide impact
Also: what’s an “event?”

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Benefits:

simpler entry of your events
better accounting of our nationwide impact.

? What’s an ‘Event?”

In this presentation:

In this presentation, we’re going to show you two major benefits that EventHub is going to bring – both to you, and to Braver Angels:

First, [CLICK] EventHub will be a simpler, more intuitive way to enter your events. We know this is something you’ve been wanting for a long time.
But not only that, [CLICK] using EventHub provides Braver Angels a better accounting of our nationwide impact.

And that’s important because, right now, as many as 50% of our events go unaccounted for. And we’ll talk more in a moment about why we hope EventHub will help change that.

And finally, [CLICK:] we’re going to help you be confident about what sort of events should be entered into EventHub.

Let’s start out with how EventHub solves one of the problems we know many of you have been having with the ERF… [NEXT SLIDE]

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The ERF has been underutilized.

Users have told us:

It’s too long
Navigation is a pain
Previous events can’t be copied
Hard to gather all the details

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Issue: ERF is underutilized…

“Long, confusing”

image of ERF - GIF of scrolling?

“Long…”

“Confusing…”

“@#$%?&!!”

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Custom-developed
Simpler
More intuitive

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Filters questions by event type

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Update events

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Duplicate events

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Enter events faster

The old way…

Many events will only need one screen

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See event details at a glance

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Duplicate events

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Please enter

every event into EventHub…

so Braver Angels can have a better accounting of our nationwide impact

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? What’s an ‘Event?”

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Did you know: the ERF isn’t just for ‘requesting’ resources?

The ERF is also for logging event activity

Even when no resources are needed
Examples: Alliance meetings, Ambassador outreach, etc.

Skipping the ERF means many events are never logged.

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SLIDE: Problem: The ERF isn’t just for “Requesting” resources… It’s also for capturing event data. But some people don’t realize that!

Some event organizers may not be aware…

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“Lost” events:

By some estimates, as many as 50% of Braver Angels events go unrecorded.

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The Real Cost of Lost Impact Data

Lost Funding

Lost Recognition

We lose the ability to convey our true impact to donors.

We want to be able to recognize alliances and volunteers.

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A Shift in Mindset: Make Every Event Count

Even if you don’t need resources from us, it’s important that we still hear from you.

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even if you don’t need resources from us, it’s important that we still hear from you

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So… what’s an “event?”

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SLIDE: Question: “What’s an Event”

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An “event” is:

Any scheduled gathering at the local, state, or national level—online or in person—that supports Braver Angels’ mission and/or growth.

Includes:

gatherings with a defined agenda or program like workshops or Alliance meetings
organized outreach efforts such as presentations, tabling, or recruitment.

Note: this definition is broad.

It includes Alliance meetings and most Ambassador activities.

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“event” is any scheduled gathering that supports Braver Angels’ mission and/or growth

including alliance meetings, Ambassador presentations, and more.
regardless of whether its at the Local, state, or national level.

The definition includes:

gatherings with a defined program or agenda (like workshops or Alliance meetings)
organized outreach efforts (like presentations, tabling, or recruitment) ←- Ambassadors

“

Generally, an “event” is any scheduled gathering at the local, state or national level, online or in person, that supports Braver Angels’ mission and/or growth.

The key words here are “scheduled gatherings” that “support our mission.”

So that includes:

gatherings with a defined agenda or program (like workshops or Alliance meetings), or
organized outreach efforts (like presentations, tabling, or recruitment). Those are also scheduled gatherings that support our mission.

So, by now you might be noticing that using EventHub could be a new idea for people like Ambassadors or Alliance leaders. And you’d be right.

[CLICK] This definition of an event is broader than what many people may be used to.

It includes more than just events like debates and workshops.
It includes Alliance meetings.
It includes most Ambassador activities.

Because, those are also examples of the kind of Braver Angels ‘scheduled gatherings’ that we want to do a better job of capturing, so we can measure that impact that has historically been underreported. [NEXT SLIDE]

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An “event” is:

Note: this definition is broad.

It includes Alliance meetings and most Ambassador activities.

Any scheduled gathering at the local, state, or national level—online or in person—that supports Braver Angels’ mission and/or growth.

Includes:

gatherings with a defined agenda or program like workshops or Alliance meetings
organized outreach efforts such as presentations, tabling, or recruitment.

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“event” is any scheduled gathering that supports Braver Angels’ mission and/or growth

including alliance meetings, Ambassador presentations, and more.
regardless of whether its at the Local, state, or national level.

The definition includes:

gatherings with a defined program or agenda (like workshops or Alliance meetings)
organized outreach efforts (like presentations, tabling, or recruitment) ←- Ambassadors

“

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Where’s the line?

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where is the line? Pics of 1-1 meeting, folks eating at restaurant

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What counts as an “event?”

Scheduled: A specific date and time are set.
Brings People Together: Involves participants or the public, not just organizers.
Program or Outreach Activity: Defined agenda, presentation, or organized engagement.
Supports Mission: advances Braver Angels’ mission; grows membership or reach.
Organized at Any Level: national, state, or local; online or in person.

If all five of these are true:

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an activity is a braver Angels ‘event’ if all of the following are true:

It’s scheduled. A date and time are set.
It brings people together beyond the organizers. The event involves participants or the public, not just internal planning.
There’s a program or outreach activity. The event is a workshop, meeting, presentation, tabling or recruiting event, or any organized effort to engage people.
It supports the Braver Angels mission and/or growth. It advances the mission of Braver Angels and/or grows membership, subscriptions, or organizational reach.
It’s organized at any level — national, state, or local; online or in person.

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Examples:

General rule:

When in doubt, use EventHub!

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Examples:the checkbox chart from the FAQ

Add pic of FAQ

Add general rule

Yes:	No:
Regular Alliance meetings	Internal meetings to plan Alliance business or events
Social event w/ on-misson agenda (ex: potluck & presentation)	Purely social outing w/o mission agenda (ex: going out to eat)
Ambassador presentation or scheduled tabling outreach	General discussions about B.A. at unscheduled gatherings.
Standardized events like Debates, Workshops, Town Halls.	Event planning meetings among organizers or volunteers.

Source: EventHub Frequently Asked Questions

On the left are examples of events that should be entered into EventHub, on the right are things that don’t need to be registered.

[CLICK] On the top left, Yes, you should use EventHub for regular Alliance meetings.
[CLICK] But on the right, No, you don’t need to enter the meeting when it’s just two Alliance co-chairs handling Alliance business. That’s the sort of internal planning that we don’t need to hear about.

What about social events? It depends.

[CLICK] If you have a social event with an on-mission agenda, say, a potluck dinner that is also an open house with a recruiting presentation or a discussion, then yes.

That’s definitely a “scheduled gathering” with a “program or outreach” component.

[CLICK] But if you and your Alliance friends are just going to Chili’s, then no.

[CLICK] You’ll see a couple of other examples on the screen which everyone can read on their own, because, you’ll see all of this - the definition, the checklist, and these examples, in our Frequently Asked Questions. And I’ll show you where to find those in a moment.

[CLICK] The general rule: when in doubt about whether your event is actually an “event”, please use EventHub. [NEXT SLIDE]

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Frequently Asked Questions

Q: When will the ERF go away? What if I need to update an event?

A: For new events: Once EventHub is launched on April 20, the ERF will be closed to new events.

Q: Where is EventHub?

A: Same location as the ERF - which is where you will also find this FAQ!

Q: I just need a Zoom link, nothing more. Should I still use EventHub?

A: It depends. If your Zoom link is for an ‘event,’ then please use EventHub.

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Q: Can I enter prior events into EventHub?

A: Please do! Even if your event has already happened, entering prior events into EventHub will go a long way toward our goal of making every event count.

A couple of Frequently Asked Questions that you’ll find in our FAQ.

[CLICK] First, what if I just need a Zoom link, nothing more. Should I still use EventHub like I used to use the ERF?

The answer is, It depends: If your Zoom link is for an Alliance meeting, an Ambassador presentation, or something else that meets the definition of an ‘event’, then please use EventHub. Otherwise, there will be a separate resource for folks who need a Zoom link for something like an internal planning meeting.

[CLICK] Next: When will the ERF go away? What if I need to update an event after April 20?

So the answer is that the ERF will be phased out gradually, it will be closed to NEW events starting April 20. If you need to update an event, you’ll still be able to do it the old way for a period of time.

[CLICK] Q: Finally, where is EventHub?

A: EventHub – and more complete answers to these FAQs – will be in the same place the ERF is now, which is in the Volunteer Resources page of the Member’s Portal. [NEXT SLIDE]

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Where to find EventHub

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Q: where is EventHub?

A: EventHub will be right where the ERF is now. (show screenshots)

This is the ERF landing page - as it stands now (in March, before launch) - and...

[CLICK] This is a mockup of what this page might look like once EventHub is live.

[CLICK] When we launch EventHub, it will most likely be right here where the ERF link is now.

So whatever links you have to the ERF currently, they shouldn’t need to change if this is the page you’re used to seeing. Maybe those links are in your training materials, resources your Alliance has created, etc. As long as they take you to this page, then you shouldn’t need to change them, because this is where EventHub will be, also.

A quick side note for those of you who aren’t accustomed to using the ERF, perhaps Ambassadors ro Alliance Co-chairs, as of this recording, we’re still evaluating what spot makes the most sense for you, whether it’s different location, or on this organizers page.

But for now, if you want to know where this page is… [NEXT SLIDE]

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Where to find EventHub

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Q: where is EventHub?

A: EventHub will be right where the ERF is now. (show screenshots)

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EventHub communications microsite

Microsite will include:

Comms Briefs
FAQs
Definition of “event”
Explainer video
Tutorials
This slide deck
etc.

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build screenshots as if clicking through

And what you’ll also notice with EventHub is a link to the EventHub training site.

Starting [in early April / now], when you go to the ERF page, you’ll see an additional announcement.

[CLICK] It will say something like “On April 20, 2026, EventHub will replace the ERF. Learn more.” LIke you see here.

When you click for more information, [CLICK]

that link will take you to a microsite, a place where we’ve parked some helpful information. This entire webpage is just for EventHub communication and training.

This is where you’ll find the communication briefs that have gone out. It’s where you’ll find the FAQs. The definition of an event.

Eventually it’ll have a short explainer video, a demo or tutorial video, it’ll have the slide deck you’re seeing now, and some of the other communications.

So, beginning April 20 (and to some extent, even before April 20), anyone who needs to know more about EventHub should find anything they need here on this microsite.[NEXT SLIDE]

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Launch:

National Field Call, Monday, April 20

Other key dates:

Deep Dive: Monday, April 27
Beta testing: Now
‘Roadshow’ Presentations: Now

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Official launch: April 20 National Field Call

Deep Dive: April 27

Beta testing: now

Presentations to teams: now

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What we’re asking of Team/Field Leaders:

Reinforce EventHub’s purpose(s). Please ensure ERF users know about:

the transition to EventHub on April 20, and
the importance to Braver Angels of making every event count.

Request or make a presentation (like this one).
Use the provided communications tools. Consider using components of the communications toolkit within your teams or meetings.
Locate and update ERF references in webpages, training materials, etc.
Join us Monday, April 20 for the official rollout, and again on Monday, April 27 for a deep-dive demonstration.

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What we’re asking:

Reinforce EventHub’s purpose(s). Please ensure that field leaders, event organizers, and event volunteers are aware of:

the transition to EventHub on April 20, and
the importance to Braver Angels of making every event count.

Request or make a presentation (like this one).
Locate and update ERF references. Please review and update webpages, training materials, or other publications
Use the provided communications tools. Please consider using components of the communications toolkit within your teams or meetings.
Join us Monday, April 20 on the National Field Call for the official rollout, and again on Monday, April 27 for a deep-dive demonstration

Here’s what we’re asking of Team Leaders and Field Leaders:

[CLICK] Reinforce EventHub’s purpose(s). Please ensure that all event volunteers who have used the ERF - or people like Ambassadors or Alliance co-chairs who should start using EventHub — please make sure they are aware of: ○ the transition to EventHub on April 20, and ○ the importance to Braver Angels of making every event count.

[CLICK] Next, Request or make a presentation (like this one). We can show up to your team meeting, or you’re welcome to use our resources to present your own.

[CLICK] Third, Use the provided communications tools. Please consider using components of the communications toolkit, such as the Frequently Asked Questions (PDF), this Presentation Deck or the Video (coming soon) within your teams or meetings.

[CLICK] Also, Please Locate and update ERF references. That means reviewing webpages, training materials, or other publications to identify references to the ERF that will need to be updated.

[CLICK] Lastly, Join us Monday, April 20 on the National Field Call for the official rollout, and again on Monday, April 27 for a deep-dive demonstration of the new application. [NEXT SLIDE]

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What to remember about EventHub?

Please use EventHub to

make every Braver Angels event count.

Replaces the ERF on April 20
Makes entering your events simpler, more intuitive
Entering your events helps us communicate our national impact
An “event” is any scheduled gathering with an on-mission component (see official definition)

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What to Remember about EventHub?

It’s replacing the ERF on April 20. National Field Call is the official launch event.
EventHub makes entering your event simpler and more intuitive
Entering events helps us understand and communicate our nationwide impact
An “event” is… any scheduled gathering with an agenda, program or outreach component (see official definition)

Please use EventHub to make every Braver Angels event count.

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For more information

Kelly Zimmerman (Event Tools & Process Lead), kelly@braverangels.org
Bev Horstman (Event Dev’t. & Delivery Co-Chair), horstman.bev@braverangels.org
Martin Hunke (Tech Team, Application Design Lead), mhunke@braverangels.org

Acknowledgments:

Field Event Capture Task Force Members (—> 2024): Bev Horstman, Steve Saltwick, Kelly Zimmerman, Ed Beck, Dan Carnese, Emily Graham, Joe Sullivan, and Jacob Rodeheffer.
Event Data Tracking Team Members (2025-26): Bev Horstman, Kelly Zimmerman, Abe Dana, Casey Jorgensen, Dan Carnese, Martin Hunke, Mary Beth Stibbins, Natalie Laroche, Paige Swartz, and Scott Palmer.

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Acknowledgments:

Field Event Capture Task Force Members (—> 2024): Bev Horstman, Steve Saltwick, Kelly Zimmerman, Ed Beck, Dan Carnese, Emily Graham, Joe Sullivan, and Jacob Rodeheffer. Event Data Tracking Team Members (2025-26): Bev Horstman, Kelly Zimmerman, Abe Dana, Casey Jorgensen, Dan Carnese, Martin Hunke, Mary Beth Stibbins, Natalie Laroche, Paige Swartz, and Scott Palmer.

For more information:

● Kelly Zimmerman (Event Tools & Process Lead), kelly@braverangels.org, ● Bev Horstman (Event Dev’t. & Delivery Co-Chair), horstman.bev@braverangels.org. ● Martin Hunke (Tech Team, Application Design Lead), mhunke@braverangels.org

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Questions?

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?

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