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Compensation Bands

USV

LOU CONSULTING

THE PEOPLE DESIGN HOUSE

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Focus Demographics

1-150 Employee Count

Series Seed - B

Novice

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STEPS

DECISION

DETERMINE DATA SOURCE

Where are we pulling the data from?

DETERMINE MARKET COMPETITIVENESS

Who do we want to be competitive with?

What % of market rate do we target to build our benchmarks around?

Do we change target market rate based on the function?

ESTABLISH JOB ARCHITECTURE

(leveling structure)

How many levels do we have?

Do we, if so, how, do managers and IC’s align?

Which functions/roles do we provide benchmarks/levels for?

CREATE COMPENSATION MIDPOINT AND RANGES (compensation bands)

What is the proper “distance” between levels (smoothing)? How do I calculate the low and high end of the band?

DETERMINE LOCATION STRATEGY �(location discount)

Do I adjust compensation based on location? If so, by what amount?

Creating Compensation Bands

KEY STEPS

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DATA PLATFORM

SPECIALIZED

STRENGTHS

WEAKNESSES

PAVE/OPTION IMPACT

Real time, better tool experience, automated data submissions

Pave: Rates skew high

RADFORD

Largest data set, large job catalog

Not real time, poor tool experience, data submissions

CARTA

Equity is strong

Small data set

LEVELS.FYI

Actual offer data

Self reported

ERI DATA SOURCE

Labor market data

Not a source for setting comp benchmarks

Where are we pulling the data from?

DETERMINE DATA SOURCE

OPEN COMP

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Determine Job Architecture

HOW MANY LEVELS DO WE HAVE? DO WE, IF SO, HOW, DO MANAGERS AND IC’S ALIGN?

RADFORD

MANAGEMENT

E9

C-Level

E8

EVP

E7

VP

M6

Sr. Director

PROFESSIONAL

M5

Director

P6

Principal

M4

Sr. Manager

P5

Expert

M3

Manager

P4

Advanced

M2

Sr. Supervisor

P3

Career

SUPPORT

M1

Supervisor

P2

Developing

S5

Specialist

P1

Entry

S4

Highly Skilled

S3

Senior

S2

Intermediate

S1

Entry

OPTION IMPACT

MANAGEMENT

IND. CONTRIBUTOR

M6

Director, Sr. Dir.

P6

Advisory Team

P5

Expert Team

M4

Manager, Sr. Man.

P4

Skilled Team

P3

Proficient Team

NON-EXEMPT

P2

Developing Team

S2

Senior

P1

Junior Team

S1

Entry Level

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Determine Job Architecture

WHICH FUNCTIONS/ROLES DO WE PROVIDE BENCHMARK/LEVELS FOR?

0-300

TECH

NON-TECH/G&A/BUSINESS OPERATIONS

SALES

SWE

Data Science

PM

Design

TPM

Finance

HR

Legal

SDR

300-500

TECH 1

TECH 2

NON-TECH/G&A/BUSINESS OPERATIONS

SALES

SWE

Data Science

PM

Design

TPM

Finance

Legal

HR

SDR

500+

Front End

Back End

Mobile

PM

Design

Finance

Operations

Biz Develop.

SDR

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DEFINE YOUR

“TALENT MARKET”

CHOOSING MARKET PERCENTILES

Determining Market Competitiveness

Once you’ve established the talent market data you’ll need to choose a target percentile to build your benchmarks around (i.e. 50th %ile, 75th %ile, or top of market). The higher the target percentiles the higher the cost but the easier it is to attract talent

Some companies will use different percentiles for different functions (i.e. 75th %ile for tech, 60th %ile for non-tech)

Your talent market will be key to determine who and how you should be paying. �This is where you will be competing for candidates.

In order to target your companies talent market you’ll need to filter market data to best represent this group;

  1. Industry, Valuation, Employee size, Location ect.
  2. Peer Groups - competitor companies

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Creating Compensation Midpoints

After creating benchmarks evaluate against current employee base to evaluate outliers

1

2

3

4

5

Align market data with job architecture for benchmark creation

Set natural connections points between market data and job architecture

Create initial benchmarks making sure there is the proper “distance” between levels (smoothing)

Evaluate benchmarks with other groups to ensure differences between ladders fit business strategies.

COMP GRADE

IC LEVEL

MANAGER LEVEL

5

P5

M4

4

P4

M3

3

P3

M2

2

P2

1

P1

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Focus Demographics

1-150 Employee Count

Novice

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COMP GRADE

1 2 3 4 5…

SALARY RANGE

JOB FAMILY: SALARY RANGE BY COMP GRADE

1

2

3

First compensation benchmarks

Determine the width of your range (ex. 15%)� A) Compensation Philosophy� B) Level or Function

Apply to benchmarks

Creating Compensation Ranges

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The Covid-19 pandemic has prompted companies to evaluate their work models. Companies have adopted fully remote or hybrid models depending on their lines of business. Successful location based pay strategies factor in the following considerations:

  • Where does the company want to be strategically located?
  • What is the business need for talent and where are they located?
  • Does the workforce need to be centralized or can it be distributed geographically?

EXAMPLES OF LOCATION BASED PAY STRATEGIES BELOW:

TIER 1

100%

100%

90%

80%

NATIONAL RATE

TIERED MODEL

DIFFICULTY

SPECIFICITY

Locations Impacts on Comp Benchmarks

GEO SPECIFIC

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  • Most companies still use a tiered approach anchoring to 3 or 4 geos

  • Some companies are beginning to use one geo �for the US

  • How many tiers and the geo diffs are company specific based on their location strategy

  • There is a lot of buzz around having 1 geo but current market data does not support this idea yet

COMPANY

# OF GEOS

GEOGRAPHIC PAY�DIFFERENTIALS

EXAMPLE LOCATIONS

GOOGLE

4

100%

90%

85%

75%

SF Bay Area, NYC

SEA

CHI, ATL

SLC

FACEBOOK

4

100%

95%

90%

85%

SF Bay Area, NYC

SEA, LA, DC

SD, DEN, AUS

Everywhere else

APPLE

3

100%

90%

80%

SF Bay Area

Major markets

Everywhere else

SPOTIFY

1

100%

All Locations in-country

REDDIT

1

100%

All Locations in-country

GITHUB

4

100%

90%

85%

80%

SF Bay Area, NYC

SEA, CHI, DC

Texas Metro (AUS, DAL, HOU)

Everywhere else

What are other companies doing?

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Questions?

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Appendix

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Creating Midpoints (exercise)

COMP GRADE

IC TITLE

MANAGER TITLE

75TH PERCENTILE

SALARY BENCHMARK

CHANGE %

5

STAFF SWE

SR. MGR

210,000

4

SR. SWE

MGR

205,000

3

SWE III

SUPERVISOR

171,000

2

SWE II

143,500

1

SWE I

118,700

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Creating Midpoints (exercise)

COMP GRADE

IC TITLE

MANAGER TITLE

75TH PERCENTILE

SALARY BENCHMARK

CHANGE %

5

STAFF SWE

SR. MGR

210,000

220,000

4

SR. SWE

MGR

205,000

195,000

13%

3

SWE III

SUPERVISOR

171,000

170,000

15%

2

SWE II

143,500

145,000

17%

1

SWE I

118,700

120,000

21%

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Application of Benchmarks

GREAT!

You’ve created you’re first set of benchmarks.

Now, here is what you can do with them:

Create Compa-ratios (CR) = Salary / (Midpoint or Benchmark) which help normalize pay

Evaluate internal pay equity based on Compa-ratio

Have the basis for more advanced compensation planning. For example:

  • Merit Matrix
  • Pay Equity Analysis

++

+

+

o

COMPA RATIO

PERFORMANCE

EX. MERIT MATRIX MODEL

1

2

3

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Creating Benchmarks (Tips)

HOW CAN I CREATE BENCHMARKS WHEN MARKET DATA IS SUFFICIENT

SCENARIO

APPROACH

1

Data is missing for a level but not all levels in a job family

Use the typical differences between levels to infer level progression. �SWE 1 market data is 100k SWE III is 135k but SWE 2 is missing.

What could be a placeholder for SWE 2?

2

Data for a whole job family is missing

Find similar job family and extrapolate based on experience or company need.

3

Market data does not capture our specific problem properly

Strategic business decisions should drive compensation strategy unless it’s to the detriment of the compensation philosophy. For example if the company can’t hire ML engineers and it’s the reason the company won’t hit their targets then you should pay more than the market data for ML engineers. �

Create a structure to systematically track how you’re intentionally deviating from market data. Ex. (ML engineers is x% higher than SWEs or we price ML engineers y% higher than their market data)

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Determine Target Market Percentiles

What % of market rate do we target to build our benchmarks around?

The higher the target percentiles the higher the cost but the easier it is to get talent

Least Expensive

Least Competitive

Most Expensive

Most Competitive

25%

50%

75%

90%

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  • Type 1: Data is missing for a level but not all levels in a job family
    • Use the typical differences between levels to infer level progression. SWE 1 market data is 100k SWE III is 135k but SWE 2 is missing. What could be a placeholder for SWE 2?
  • Type 2: Data for a whole job family is missing
    • Find similar job family and extrapolate based on experience or company need.
  • Type 3: Market data does not capture our specific problem properly
    • Strategic business decisions should drive compensation strategy unless it’s to the detriment of the compensation philosophy. For example if the company can’t hire ML engineers and it’s the reason the company won’t hit their targets then you might have to pay more than the market data suggests to ML engineers.
    • Create a structure to systematically track how you’re intentionally deviating from market data. Ex. (ML engineers is x% higher than SWEs or we price ML engineers y% higher than their market data)

Creating Benchmarks (Tips)

HOW CAN I CREATE BENCHMARKS WHEN MARKET DATA IS SUFFICIENT

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Create Compensation Ranges

How do I calculate the low and high end of the band?

*Option 1:

Option 2:

Option 3:

Option 4:

% +/- from midpoint

%ile of Market data

Set dollar amount +/- from midpoint

% +/- comp ratio from midpoint

15%

50th, 75th, 90th

$15,000.00

Low

$136,000

$150,000

$145,000

Mid

$160,000

$160,000

$160,000

$160,000

High

$184,000

$170,000

$175,000

Pro

- Less fluctuation

Con

*Most commonly used

Pro

- Covering a wider percentile of market rate

- Large variance in band size

Con

- Subject to greater fluctuation

- Overlap (low, med, high) is inconsistent

Pro

- Easy to communicate and understand

Con

- Reduced band size = less flexibility

Pro

Con