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PLAZA PITTSBURGH

BUSINESS DIRECTORY

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Presente Pittsburgh Consulting Group

  • Lexie Rodriguez, Evan Zeng, Preethi Surapaneni
  • Maria Manautou Matos

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Student Consultants

About the Organization, Problem Statement, and Solution

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Background of Presente

  • Organization: Presente Latino Magazine
  • Client: Maria Manautou Matos
  • Mission: Share resources with Latinos, empower their community, and elevate the quality of life of Hispanics in the region

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We want to fill the gap between Latino business owners and prospective customers

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Solution Overview

  • Better than Facebook groups and Google
  • Basic business directory
  • Monetization
  • Translated Pages
  • User friendly

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Community Partner - Maria Manautou Matos

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Directory Page

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Business/Service Directory

  • Allows for easier adaptation to incoming Latinos
  • Provides business owners with more visibility to a wider audience
  • Displays information all in a single place
  • Search features allow for quick sorting through listings and categories
  • Provides new content for Presente magazine
  • Options of low, normal, high visibility create a clear hierarchy on the pages to make it easier for businesses to stand out

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Approval Process

  • Streamlined process allows users to submit changes and we can approve within a certain timeframe
  • Makes sure that admin can approve before the changes go live
  • Increased security

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Submit A Listing Page

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Feature Your Business Page

  • Allow businesses choice of further promotion within the directory
  • Businesses can choose the timeframe they want to be featured
  • Easy payment options are available

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Home Page - Advertisement

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Advertisements

  • Outside organizations or businesses looking to reach the Latino community have the opportunity to place ads in the site
  • Multiple ads can be placed in different locations and displayed as slides
  • Easy to use plug-in already compatible with Presente Magazine

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Monetization

  • Generated revenue from featured listings and ads supports Presente’s mission
  • Allows Presente to pursue more participation and sponsorships that make an impact on local Latino organizations in benefit of the Latino community
  • Can fund wider promotion of the magazine
  • In time can allow for permanent staff to be added to the team

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Woocommerce

  • Makes it easy for businesses to make payment
  • Easily catch non-payments, and proceed with ad removals if necessary
  • Instant payments cut back on manual check processing
  • Easy to track payments for tax purposes

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Maps

  • Helps users find locations
  • View businesses within communities all over the region

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Translation

  • Easily switching between languages allows people to choose what they are more comfortable
  • Increases use, helps reach a wider audience

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Conclusions

  • Directory satisfies basic requirements
  • Monetization
    • Featured Listings
    • Advertisements
  • Saves time
    • Approval process
    • WooCommerce payment integration
  • User friendly
    • Maps
    • Translation

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Questions?

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Notes in speaker notes below

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