SOCIAL MEDIA STRATEGY
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TABLE OF CONTENTS
GOALS & STRATEGY
KPI OVERVIEW
ABOUT US
CONTENT PLAN
MARKET ANALYSIS
BUDGET
02
05
03
06
01
04
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ABOUT US
01
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OUR STORY
Jupiter is the biggest planet in our Solar System
Mercury is the closest planet to the Sun
Neptune is the farthest planet from the Sun
Venus has a beautiful name, but it’s terribly hot
Despite being red, Mars is a cold place, not hot
WHAT SETS US APART?
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Here you could state one of your qualities
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MISSION
VISION
GUIDING PRINCIPLES
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than our Moon. The planet’s name has nothing to do with the liquid metal since it was named after the Roman messenger god, Mercury
Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous. It’s the second-brightest natural object in the night sky after the Moon
6
—SOMEONE FAMOUS
“This is a quote. Words full of wisdom that someone important said and can make the reader get inspired.”
MARKET ANALYSIS
02
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AUDIENCE DEMOGRAPHICS
60%
40%
INTERESTS
AGE
GENDER
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TOP SOCIAL NETWORKING SITES
90%
70%
40%
BUYER PERSONA
LOCATION: Madrid, Spain
STUDIES: Degree in Advertising
GENDER: Female
AGE: 25 - 35
HOBBIES: Sports and social media
MARITAL STATUS: Single
INCOME RANGE: $1500-$2000
JOB: Publicist
ANALYZING THE COMPETITION
MERCURY
Mercury is the closest planet to the Sun
MARS
Despite being red, Mars is a cold place, not hot
NEPTUNE
Neptune is the farthest planet from the Sun
GOALS & STRATEGY
03
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GOALS
JUPITER
It’s a gas giant and the biggest planet in our Solar System
VENUS
Venus has a beautiful name, but it’s terribly hot, even hotter than Mercury�
MERCURY
Mercury is the closest planet to the Sun
MARS
Despite being red, Mars is a cold place, not hot
NEPTUNE
Neptune is the farthest planet from the Sun
STRATEGY
STEP 2
Jupiter is a gas giant and the biggest planet in our Solar System
STEP 3
Venus has a beautiful name, but it’s terribly hot, even hotter than Mercury�
STEP 5
Mercury is the closest planet to the Sun
STEP 4
Despite being red, Mars is a cold place, not hot
STEP 1
Neptune is the farthest planet from the Sun
CONTENT PLAN
04
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OUR AREAS OF EXPERTISE
VENUS
Venus has a beautiful name, but it’s terribly hot, even hotter than Mercury�
MERCURY
Mercury is the closest planet to the Sun
NEPTUNE
Neptune is the farthest planet from the Sun
WHAT CONTENT ARE WE GOING TO CREATE?
MERCURY
VENUS
MARS
Mercury is the smallest planet in our Solar System
Venus has a beautiful name, but it’s terribly hot
Despite being red, Mars is a cold place, not hot
WHAT TONE ARE WE GOING TO USE?
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than our Moon. The planet’s name has nothing to do with the liquid metal since it was named after the Roman messenger god, Mercury
WHAT PLATFORMS ARE WE GOING TO USE?
GOOGLE+
2010-2019
YOUTUBE
2010-2019
2010-2019
Mercury is the smallest planet in our Solar System
Venus has a beautiful name and is the second planet from the Sun
Despite being red, Mars is a cold place, not hot. It’s full of iron oxide dust
CONTENT SHARING PLAN
ON PUBLISH
SAME DAY AS POST
DAY AFTER POST
WEEK AFTER POST
MONTH AFTER POST
CUSTOM DATE
CALENDAR
DAY 1
DAY 2
DAY 3
DAY 4
Mercury is the closest planet to the Sun
Despite being red, Mars is a cold place
Venus has a beautiful name, but it’s terribly hot
Jupiter is the biggest planet in our Solar System
BUDGET
05
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BUDGET
YOUTUBE
GOOGLE +
5,000
50,0000
20,000
KPI OVERVIEW
06
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KPI OVERVIEW
TOTAL LEADS
SALES-READY LEADS
NEW CUSTOMERS
NEW REVENUE
5,408�Leads this month
408�Sales-ready leads this month
408�New customers this month
$50,408�New revenue this month
KPI OVERVIEW
5,408�Followers
5,408�Followers
5,608�Views
608�Followers
5,608�Likes
5,608�Followers
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OUR TEAM
HELENA JAMES
JENNA DOE
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THANKS
Does anyone have any questions?
addyouremail@freepik.com
+91 620 421 838
yourcompany.com
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