SHELTER SPOTLIGHT!
marketing our shelter pets
El Paso Animal Services - Marketing & Public Engagement
SHELTER PET PHOTOS
Intake vs. Marketing
SHELTER PET PHOTOS
Intake vs. Marketing
DSLR CAMERA
PHONE
DSLR Camera
Aperture
Too Dark
Too Light
Just right!
(sometimes)
The Best Places to Take a Photo
Portrait Mode (iPhone) + Selective Focus (Samsung)
Simulates Depth of Field
HDR Mode
Helps in tricky lighting situations
Burst Mode
Takes lots of photos quickly and allows you to choose from the best
Tips for Phone Photos:
Editing
Editing Programs
Credit: LifeLine Animal Project
Careful of your surroundings!
What photo qualities showcase adoptables the best?
What do you need for
a dog photoshoot?
Tips for a stress-free dog photo session
When to stop with
a nervous dog
Credit: LifeLine Animal Project
Tips for a stress-free cat photo session
Credit: LifeLine Animal Project
VIDEO
Show off their personality:
Some of the most magical moments in life are best captured in video. For pets, there’s some data to suggest that potential adopters feel they learn more and get to know a pet better via video. And shooting an effective video can be even easier than getting a great photo. Scroll through to see some very basic things to keep in mind.
Video
Credit: LifeLine Animal Project
What works
Credit: LifeLine Animal Project
Editing
Editing Programs
Credit: LifeLine Animal Project
Where does it all go?
GET CANDIDS!
You have an upperhand getting amazing photos and videos by being a foster...you can show an adopter how your foster pet TRULY does in a home environment!!!
BIO WRITING
Adoption Counseling vs. Adoption Marketing
Butterbeer is high energy and requires an experienced owner with a fenced yard. This handsome boy still needs to focus on his manners. He loves to jump and give people hugs when he sees them. Although he's usually sweet, he has some resource guarding issues and probably shouldn't be in a home with other dogs. If you can commit to training Butterbeer and meet the requirements, come by and meet him!
Butterbeer is the town gossip! He loves to know what everyone is doing and wants everyone to know what he's doing. He gets right up in your business and wants to sit on your lap and give you slobbery kisses. When he's not being nosy, he adores going walks - the longer the better. He likes it even more if he has a running partner. Want to have Butterbeer tell you everything that's going on at the shelter? Come and say hello to him!
Source: Animal Farm Foundation
Adoption Counseling vs. Adoption Marketing
Butterbeer is high energy and requires an experienced owner with a fenced yard. This handsome boy still needs to focus on his manners. He loves to jump and give people hugs when he sees them. Although he's usually sweet, he has some resource guarding issues and probably shouldn't be in a home with other dogs. If you can commit to training Butterbeer and meet the requirements, come by and meet him!
Butterbeer is the town gossip! He loves to know what everyone is doing and wants everyone to know what he's doing. He gets right up in your business and wants to sit on your lap and give you slobbery kisses. When he's not being nosy, he adores going walks - the longer the better. He likes it even more if he has a running partner. Want to have Butterbeer tell you everything that's going on at the shelter? Come and say hello to him!
Source: Animal Farm Foundation
X
Start with an Attention-Grabbing First Sentence
Look into their eyes and say something true about them!
Focus on the positives!
“Andy is an empathic snuggle-bear! He’s that rare sort of pooch who is so thoughtful, and cares so much about how others feel, that he could easily become one of the most important 'people' in your life. He’ll come thump-thump-thumping over to you with his big Chewbacca paws and then sit his soft, scruffy self in your lap – oomph! That’s a lot to hold in your lap! And then he’ll look in your eyes like he knows exactly what kind of day you’ve had. This dog loves absolutely everyone. Well, except other dogs when he’s out on a walk. You should see him when you turn on the TV! The way he races to get to his favorite spot on the couch. But don’t worry — all it takes is the gentlest nudge to scoot him.”
Shelter Pet Bio Tips
More Marketing Tips
www.ElPasoAnimalServices.org/Foster
Flyers
PRE-MADE: Follow directions to make your own.
bit.ly/EPASFlyers
DIY: Canva.com
*Hang flyers at your local vet office, pet food store, coffee shop, etc.*
Your personal social media
networks are strong!
PROMOTE YOUR PET!
Make them a social media account!
-Instagram�-Tinder�-Facebook�-TikTok
You can also share them on
-Nextdoor�-Facebook Groups
DON’T FORGET TO TAG US!
Send your content to the
EPAS marketing team!
epascontent@elpasotexas.gov
FOLLOW US!
ElPasoAnimalServices
@elpasoanimalsvc
@epanimalsvc
@epaspets
TAG US!
@ElPasoAnimalServices
@elpasoanimalsvc
@epanimalsvc
#epaspets #adopteptx #iamelpaso
Questions?
Michele Anderson | Public Affairs Coordinator
(915) 494-3252