Rebrand:Genspace

logo/home page/about page/secret sauce/site map/main pages

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Rebrand/Introduction

A place where anyone can learn and work on biotechnology.

Intention/Introduction

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Activites Information

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New members

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Donation

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Community

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Define the audience

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Genspace

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Beginners:

Interest about science.

Willing to take a interesting class.

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Example:

everyone

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Points：Interesting Events, Classes and convincing faculty.

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Local

Community:

Don’t have time or place to create their own science experiment.

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Example:

University(college) students,all office staff

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Points:convincing faculty, equipment and individual space.

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Educators:

People who wanna

help the public to access into science field,or find a science comunity.

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Example:

University(college) students,professor

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Points: Achievements,

Members,equipments

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Main Information/Introduction

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Education Resource

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Lab Information

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News

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Community

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Rebrand

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/New Direction

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• Clear information

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• Logic Link

• Friendly Web

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/Visual Direction

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• Unique Visual Style

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• Tech feeling

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• joyful and cool

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• Welcoming for user

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/Logo

Rebrand

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Rebrand/Logo

Rebrand/Logo

Rebrand/Logo

Rebrand/Logo

/Home Page

Rebrand

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/Rebrand

Homepage

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Rebrand

/Annotation

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• New logo and new short descrebition.

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• Clear information: 4 navigation bar always on the top.

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• 3 different guild contents that our member can directly get the information.

• Support bottom aways on the top left corner.

Rebrand/Coding

https://liveweave.com/AmGibX

/Rebrand

Phone Web Pages

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Rebrand

Aboout Page

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/Rebrand

Homepage

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Rebrand

/Annotation

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• Lab information and Join Us bottom.

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• Clear information: Equipment, people,our mission.

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• New layout for photos. Images can be swiped

• See more bottoms to view details.

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/Rebrand

Homepage

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Rebrand

/Annotation

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• Always can contact the lab at the bottom of the page.

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• Map,Subscribe,address information are all included in the foooter.

Rebrand/Coding

https://liveweave.com/ceoaSf

/Secret Sauce

Phone Web Pages

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/01Motion

the microscope. This web can be a view under our eyes. Like microorganisms under the microscope. We learn, create and grow in this lab. (learn in class, create in project and events and grow with communities) The homepage background can be a slow motion like germ under the microscope(or even our teamwork moments).

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/02Navigation Bar

We also can apply the microscope gear in our navigation bar. Users can use a gear-like navigation bar to view our class and events. People can rotate the gear bar to change the date.

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/Secret Sauce

Homepage

/Secret Sauce

Homepage

/Secret Sauce

Homepage

/E-BLAST

campaigns

/SITEMAP

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Rebrand

Main Pages

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Rebrand

Homepage

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Rebrand

Activities Page

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Rebrand

/Annotation

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• Activities Bar

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• Descrbtion based on different activties

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• Class information

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Rebrand

/Annotation

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• Class information

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• Next and Last bottom

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• Buy tickets bottom

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• Progress calendar bar

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/003

Rebrand

About Page

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Rebrand

/Annotation

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• New logo and new short descrebition.

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• Clear information: 4 navigation bar always on the top.

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• 3 different guild contents that our member can directly get the information.

• Support bottom aways on the top left corner.

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• Always can contact the lab at the bottom of the page.

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• Map,Subscribe,address information are all included in the foooter

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Rebrand

News Page

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Rebrand

News Page

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/002

Rebrand

Activities Page

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Rebrand

/Annotation

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• Our News Describtion

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• Video based on different contents

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• Information contenes(can be past events review or press)

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Rebrand

News Page

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Rebrand

News Page

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Rebrand

Activities Page

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Rebrand

/Annotation

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• Footers

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Rebrand

Community Page

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Rebrand

Community Page

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Rebrand

/Annotation

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• High school programs information

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• Learn More bottom

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• Higher education information

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Rebrand

Community Page

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Rebrand

Community Page

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Rebrand

/Annotation

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• Outreach Information

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• Learn More bottom

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• footers

/04

Content Strategy

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Define the audience

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Genspace

/01

Beginners:

Interest about science.

Willing to take a interesting class.

​

Example:

everyone

​

Points：Interesting Events, Classes and convincing faculty.

​

​

​

/02

Local

Community:

Don’t have time or place to create their own science experiment.

​

Example:

University(college) students,all office staff

​

Points:convincing faculty, equipment and individual space.

​

/03

Educators:

People who wanna

help the public to access into science field.

​

Example:

University(college) students,professor

​

Points: Achievements,

Members,equipments

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Define the goals

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Genspace

/01

Increase

Increase community awareness and help people feel more interested in science.

not be afraid to play with science(increase interest.)

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Expand

More clear events and classes information. More new membership and instructors.

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Develop

Get donors, and collaborating communities.

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Measuring the goals

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Genspace

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Increase in membership

more individuals start to be interested about science

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Increase in categlories of events

More instructors and more students can acquire their needs through this platform.

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Increase in donation

More donation means people believe the effect of genspace and willing to cooperate or support us.

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Publishing schedule

Genspace

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Events experience UPDATING

Always updating the new events contents and pictures. People can easily see what’s new ,how does that project work.

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Achievements showing and donate function

that for people who wants to support our program. And also make them believe genspace is a reliable team for them.

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Define the content that needs to be produced

Genspace

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Clear information and evetns

that directly attract people to find their appropriate events or goals. It’s also the main reason for individuals to join the membership.

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Members feedback and records

The interaction between the project members can be attractive for individuals. They want to build their sense of belonging and success.

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Site promotion

Genspace

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SOCIAL MEDIA

Members feedback and records (Facebook, Twitter, Instagram) have link that people can view new events.

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Google advertisement

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Print advertisement

For high

school, University, subway, bus terminals

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THANKS