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FB Ads Strategy

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Why FB ads

  • With over 2 billion users on Facebook and Instagram, it is the largest advertising platform in the world. Your customer is on their platform. You should be in front of them.
  • It is the most powerful advertising algorithm in history. High conversion rates. It has more data than any company in the world due to FB pixel.
  • It is scalable. You can build a 7-8 figure business just using FB ads alone. It’s good to diversify your traffic but FB is still the most powerful platform.
  • Meta ads (Includes Facebook and Instagram)

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Sourcing Creative

  • Creative is the most important variable for FB ads success. It’s not targeting. Remember, a good creative only comes from a winning product.
  • Two ways to source creative: Film your own. Buy it online.
  • Film your own creative. Order samples. Need photography/videography skills.
  • Send products to influencers. This requires lots of outreach on IG/TT.
  • Buy creative online: ViralEcomAdz, BandsoffAds, Billo, Fiverr
  • Recommended services: VEA or BOA. Use code “TRW25” for 25% OFF.

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Setting Up Your Ads Manager

  • Create business manager.
  • Create ad account.
  • Create business page.
  • Verify your domain.
  • Prioritise your web events - Purchase, Initiate Checkout, Add To Cart, View Content
  • Have ad copy and creatives ready.

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Strategy

  • Budget: $50 per day. 5 ad-sets at $10 each. Ad Set Budget Optimisation.
  • Sales campaign, optimise for purchase, auto placements, 7 days click or 1 day view
  • Pick 5 interests that fit your product and audience. Ideally 1m+ each.
  • Interest ideas: General keywords, brands, magazines/TV shows, public figures/celebrities
  • Put 3/4 ad creatives in each ad set.
  • Leave ad-sets to run for 2-3 days.