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McDonald’s Company

Course challenge #8

By Rinisha Christian

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Company Overview

Business Description

  • Founded: May 15,1940
  • Place: San Bernardino, California
  • Industry: Fast food restaurant
  • Founders: Richard and Maurice Mcdonald
  • Headquarters: Chicago, Illinois, U.S
  • Products: Hamburgers, chicken, french fries, soft drinks, milkshakes, salads, desserts, coffee, wraps etc.

Key

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THE LEADERS

Chris Kempczinski,

President and CEO

McDonald’s Corporation

Lucy Brady,

Senior Vice President, 

Chief Digital Customer

Engagement Officer

Heidi Capozzi, �Executive Vice President

and Global Chief

People Officer

Daniel Henry,�Executive Vice President,

Global CIO

Colin Mitchell,

Senior Vice President,

Global Marketing

Kevin Ozan,�Executive Vice President and Chief Financial Officer

Joe Erlinger,�President,

McDonald's USA

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PRODUCTS

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REVENUE�BREAKDOWN�

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WORLDWIDE PERFORMANCE

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COMPANIES OWNED

  • Donatos Pizza (until 2003)
  • Chipotle Mexican Grill (until 2006)
  • Pret A Manger (until 2008)
  • Redbox (until 2009)
  • Boston Market (2000-2007)
  • Krispy Kreme (2010-present)
  • McDonald's (permanent; primary brand)
  • Ronald McDonald House
  • Dynamic Yield
  • McD Tech Labs
  • Apprente

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FUN FACT�

  • Surviving the 1980s "Burger Wars“:

In the late 1970s competition from other hamburger chains such as Burger King and Wendy's began to intensify. Experts believed that the fast-food industry had gotten as big as it ever would, so the companies began to battle fiercely for market share. A period of aggressive advertising campaigns and price slashing in the early 1980s became known as the "burger wars." Burger King suggested that customers "have it their way"; Wendy's offered itself as the "fresh alternative" and asked of other restaurants, "where's the beef?" But McDonald's sales and market share continued to grow. Consumers seemed to like the taste and consistency of McDonald's best.

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IMPORTANT YEARS IN THE HISTORY OF MCDONALD’S

  • 1948: Richard & Maurice McDonald open first McDonald's restaurant in San Bernardino, California.
  • 1954: Ray Kroc gains the rights to set up McDonald's restaurants in most of the country.
  • 1955: Kroc opens his first McDonald's restaurant in Des Plaines, Illinois; he incorporates his company as McDonald's Corporation.
  • 1960: The slogan, "Look for the Golden Arches," is used in an advertising campaign.
  • 1961: Kroc buys out the McDonald brothers for $2.7 million.
  • 1963: Ronald McDonald makes his debut.
  • 1965: McDonald's goes public.
  • 1967: The company opens its first foreign restaurant in British Columbia, Canada.
  • 1968: The Big Mac is added to the menu.
  • 1973: Breakfast items begin to appear on the menu, with the debut of the Egg McMuffin.
  • 1974: The first Ronald McDonald House opens in Philadelphia.
  • 1975: The first McDonald's drive-thru window appears.
  • 1979: The children's Happy Meal makes its debut.
  • 1983: Chicken McNuggets are introduced.
  • 1985: McDonald's becomes one of the 30 companies that make Dow Jones Industrial Average.
  • 1998: The company takes its first stake in another fast-food chain, buying a minority interest in Colorado-based Chipotle Mexican Grill.
  • 1999: Donatos Pizza Inc. is acquired.
  • 2000: McDonald's buys the bankrupt Boston Market chain.
  • 2002: Restructuring charges of $853 million result in the firm's first quarterly loss since going public.
  • 2003: McDonald's sells Donatos in order to refocus on its core hamburger business.��

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