Drive to Store �with Incrementality

Integrating Consumer

Journeys Across Screens

We connect mobile devices and shared screens using location technology and intelligence, integrating user journeys across screens and linking online and offline worlds

mediasmart’s difference

Drive-to-store with incrementality

Geo-fenced & Drive-To-Store Campaigns

Reach users in a specific location and engage them with personalized messages. �Analyze results and preferences of your visitors and adjust exposition

Measure Footfall in Real-time

Drive users to a physical store and measure campaign impact and effectiveness in �real-time, with real-time Incremental Metrics. Track Uplift and Incremental visits on a daily basis

Location-Based Audiences

Create audiences and reach them basis their locations and time spent. �Leverage this data for retargeting them elsewhere

CTV-Based Footfall Measurement

Reach users on their CTVs and measure campaign effectiveness in footfall in real-time

Accessible area discovery tool

Easily discover areas or Points of Interest - based on OpenStreetMaps, and upload, download and modify geolists. Control their precision

State-of-the-art Dashboards

Access state-of-the-art dashboard with daily insights & explore Heatmaps for easier campaign optimization and reporting. Make decisions at a single glance

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Maximize visits to your physical stores

3rd party

Drive-to-store

Effortless�Drive-to-store

Drive-to-store

methodology

Drive-to-store with incrementality

Boost your �Drive-to-store

External Drive-to-store

Effortless Drive-to-store

Why use�Drive-to-store

What is Drive-to-store

Main �aspects

What is Drive-to-store

Effortless Drive-to-store

Create impactful advertising to influence your audience’s offline shopping behavior

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Why Drive-to-store

Effortless Drive-to-store

Impact customers where it counts

Reach users as they are in the vicinity of stores

Target potential customers who are in the immediate area of your store or your competitors’.

Drive greater engagement with location data

Privacy-compliant location data analysis enables advertisers to understand consumer behavior, leading to enhanced marketing strategies, personalized promotions, and improved shopping experiences.

Refine targeting with movement & behavioral data

Use users’ locations insights to create relevant audiences and target them at the right place and the right time.

Deliver more relevant messages to consumers

By leveraging location data and other customer data, advertisers can create personalized and targeted marketing messages that are more likely to resonate with customers.

Omnichannel Drive-to-store

Effortless Drive-to-store

Analyze the effectiveness of your omnichannel campaign driving consumers to your physical stores

Mobile

CTV

DOOH

INCREMENTAL

VISITS

FREE AREA

DISCOVERY

AUDIENCE MANAGEMENT

PRIVACY-FIRST

BY DESIGN

Measure incremental visits to your store, from CTV thanks to Household sync

Discover points of interest and segment them at no additional cost

Retarget your customers across all devices

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Automatically create location-based audiences and use them in all devices.

Fully compatible with existing privacy regulations (GDPR, CCPA…).

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15 to 30 day custom visit attribution window

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Analyze the effectiveness of your Mobile, CTV and DOOH ads driving consumers to your stores

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Effortless Drive-to-store

Main aspects

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Drive-to-store methodology

Dedicated

KPIs

Drive-to-store

methodology

Practical �application

Measure effectiveness across screens

Drive-to-store methodology

Campaign is launched with a conversion geolist, the creatives and targeting of choice

Ads are placed on Mobile, CTV or DOOH screens

Attributed Visits are Registered when the Mobile linked to the User is seen inside the conversion geolist

Our technology will automatically measure incremental KPIs

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For CTV and DOOH campaigns we recommend to Sync with Mobile

Incrementality is measured by comparing the behaviour of exposed and non exposed users

Process overview

Drive-to-store methodology

Measure effectiveness across screens

How Incrementality works

Target users across screens

Dedicated KPIs

Drive-to-store methodology

To determine the incremental value

Incremental visits*

Cost per incremental visit*

Uplift factor

Exposed %

Incremental visit %

Likelihood of visit happening

% exposed to the ad that visited conversion areas

% increase in visits due to the campaign

number of visits

cost per visit

* KPIs available only when average visits are provided

Dedicated KPIs

Drive-to-store methodology

=

Attributed visits in campaign

Total visits measured

%Exposed x (1 - )

Uplift

1

Formulas to determine the incremental value

Uplift factor

Exposed %

Incremental visit %

Practical case study

Drive-to-store methodology

Clothes store wants to maximize store visits

Targeted screens

Mobile

CTV

DOOH

Visit areas

10 stores

Meaning users exposed to the

clothes shop campaign are

5 times more likely

to visit the clothes store

than those not exposed.

Practical case study

Drive-to-store methodology

Likelihood of visit

1 M

Impressions �in actual �campaign

5K

attributed visits

10K�Ghost Impressions

Uplift factor

Conversion Rate Exposed = 0,5%

Conversion Rate Non-exposed = 0,1%

UPLIFT FACTOR = 5

Exposed

Non-Exposed

10

attributed visits

Practical case study

Drive-to-store methodology

% of exposed in stores

5K

attributed visits

%EXPOSED = 5.010/50.000 = 10%

Exposed

Non-Exposed

10

attributed visits

Attributed visits in campaign

Total visits measured

Exposed %

50K observed visits

Meaning 10% of the measured clothes shop visitors can be linked to the within the opportunity window.

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Practical case study

Drive-to-store methodology

% increase in visits due�to the campaign: campaign impact

%Exposed x (1 - )

Uplift

1

Incremental visit %

Boost your Drive-to-store

Optimized

Creatives

Advanced Geolocation

Weather�targeting

Location�data

Dedicated Dashboards

Locations

City, Region

Country, Lat:long

Heatmaps

for results targeting

50.000

target areas

using Geolists

Advanced geolocation

Boost your Drive-to-store

Enhance your ads with the power of location

Integrated maps for easier store discovery

�Enhance your ads with the power of location

Optimized creatives

Boost your Drive-to-store

Click to map URL options to empower with directions �all Mobile creative formats

Boost your Drive-to-store

Optimized creatives

Click to Wallet to generate coupons redeemable on your stores

Boost your Drive-to-store

Optimized creatives

Choose the weather condition and let our system handle the rest

Select among

Budget allotment per weather

for synced campaigns

Pause synced campaign when weather changes

Dynamic Creative Optimization� for the ads

Weather conditions

Boost your Drive-to-store

Renewed�every hour

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Global targeting �

cities > 5.000

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Reach a unique audience based on behaviors in the physical world

Enhance location specificity in communication to make your ads highly relevant to the user

Customize your message based on users' location in the offline world and increase engagement

Capitalize location data

Boost your Drive-to-store

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Target visitors to your �competitors’ stores automatically

thanks to Location-based audiences

Select areas

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# Pre-loaded

# Brands

# Categories

# Regions

# Cities

# your own lat:long

Seamlessly target within our system

&

customize

Set a Timing

# days

# opening hours

# week days

# period

Boost your Drive-to-store

Capitalize location data

Boost your Drive-to-store

1.9Tn+

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Data Points

100Mn+

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Conversions

2.2Bn+

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Connected Devices globally

25%

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RoI Improvement with Lookalike Audiences

15%

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CTR Improvement with mDMP Audience & DS Models

1000+

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Campaigns using mDMP audiences

500Mn+

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Shoppers

# Custom Segments

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Combine audiences from different predefined segments

# Lookalike Audiences

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Using the lookalike model, create lookalike segment using mDMP data

# Raw filter�

Create audiences with filters focussed on app categories and events

Check Taxonomy

Available

Globally except in Europe

Target users based on their purchase intent and app / content consumption

Area

· Country

· Region

· City

· Geolocation

· Predefined Areas

· Weather

· Zip Code

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Time

· Hour of the day

· Day of the Week

· Time Range � in a Day

Device

· Type

· Manufacturer

· Model

· Language

· ISP (Connection)

· ID-based

· Operating System

version

Placement

· Placement & Tag ID

· Publisher Category

· Creative type, Size

· Price Floor

· Display Manager� Version

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with Dynamic Creative optimization

More relevant messages

Boost your Drive-to-store

Automatically adapt Creatives according to

STRAIGHTFORWARD DECISIONS WITH OUR UNIQUE�

DRIVE-TO-STORE

DASHBOARDS

DISTANCE TO VISIT

DAYS TO VISIT

TOP RESULTS

HEATMAPS WITH TOP POIs

TEMPORAL ANALYSIS OF ATTRIBUTED VISITS

INFORMATION AT A GLANCE FOR QUICKER CAMPAIGN OPTIMIZATION, INCLUDING:

CONVERSION RATES

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Dashboards

Boost your Drive-to-store

External Drive-to-store

Place our Pixel

on your creatives on other platforms and automatically measure physical visits around your business

mediasmart provides a pixel for creatives and set a conversion geolist where visits will be measured

How it works

External Drive-to-store

Campaign is launched on External platform and ads are placed on Mobile screens

Attributed Visits are registered automatically when the User is seen inside the conversion geolist

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External channel passes Mobile IDs to mediasmart via macros on the provided pixel

External platform

Note �Currently, incrementality cannot be measured in External campaigns

3^rd party Drive-to-store

Try ,

our integrated partner

��

Geographical availability

3^rd party Drive-to-store

Driving adoption via proximity targeting

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KFC Case study

Watch video

Awards

12.03 millones �impressions

5.241.373

Unique Users

+3.48%

Mobile CTR

Contact us to

drive users

to your stores

across screens

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www.mediasmart.io

sales@mediasmart.io