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Apparel Industry

Mrs. Navneeta

Asst. Professor in Fashion Designing

Hans Raj Mahila Maha Vidyalaya, Jalandhar

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Discussion Agenda

01

03

02

04

Challenges for Indian marketing

Global Apparel Trade and India’s Position

India’s production hubs

Emerging Winners and their Strengths

2

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Current global apparel trade is approx. US$ 540 Bn., growing 4% annually

CAGR 4%

2018

2019

2020

2021

2022

Source – UN Comtrade and Wazir Analysis

3

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Developed countries are the largest apparel importers

Source – UN Comtrade and Wazir Analysis

2022 Apparel Imports

Value (US$ Bn.)

USA: 105

Italy: 21

Netherlands: 18

Japan: 25

France: 27

Spain: 22

UK: 24

Germany: 47

China: 10

S. Korea: 12

Canada: 12

RoW: 217

4

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World Leading Apparel Importers in 2021

​

​

Importing Country / Region

Tariff Rate

Imports

(US$ billion)

% of World's Imports

EU

4.72

126.75

28.07%

United States

10.12

87.35

19.34%

Japan

5.53

23.82

5.28%

United Kingdom

4.88

20.86

4.62%

China

4.47

10.73

2.38%

Canada

8.27

9.68

2.14%

Korea, Rep.

2.47

9.08

2.01%

Switzerland

0

8.29

1.84%

Russian Federation

5.61

7.95

1.76%

Hong Kong, China

0

7.92

1.75%

Australia

0.59

7.75

1.72%

United Arab Emirates

4.81

4.91

1.09%

Source: Author’s calculations from World Integrated Trade Solution database

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While Asian countries are the largest exporters

Turkey: 19

Italy: 26

China: 168

India: 17

Bangladesh: 51

Vietnam: 35

France: 14

Spain: 16

Cambodia: 14

2022 Apparel Exports

Value (US$ Bn.)

Source – UN Comtrade and Wazir Analysis

India’s present share in the global apparel exports is approx. 3%

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World’s leading Apparel Exporters in 2021

​

Source: Author’s calculations from World Integrated Trade Solution database

Country

Tariff Rate

Exports Value in billion USD

Share in the World

China

10.39

144.17

31.93%

Bangladesh

2.35

64.62

14.31%

Vietnam

7.44

36.88

8.17%

Turkey

1.19

34.70

7.68%

India

9.34

19.11

4.23%

Cambodia

4.59

15.94

3.53%

Pakistan

3.03

12.46

2.76%

Italy

3.97

12.32

2.73%

Indonesia

8.85

10.89

2.41%

Morocco

0.81

9.16

2.03%

Myanmar

1.15

8.27

1.83%

Sri Lanka

4.98

6.78

1.50%

Tunisia

0.66

5.53

1.22%

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Source: Statista- Apparel Market in India (2022)

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Smaller Asian economies have excelled in apparel business since turn of the century

Winners In Last 20 years

  1. Bangladesh �US$ 4 Bn → US$ 51 Bn�
  2. Vietnam�US$ 3 Bn → US$ 35 Bn�
  3. Cambodia �US$ 1 Bn → US$ 14 Bn�
  4. Spain�US$ 3 Bn → US$ 16 Bn�
  5. Poland�US$ 2 Bn → US$ 10 Bn

​

India�US$ 5 Bn → US$ 16 Bn

CAGR

14%

14%

12%

9%

9%

6%

Source – UN Comtrade and Wazir Analysis

Winners In Last 10 years

  1. Cambodia�US$ 4 Bn → US$ 14 Bn�
  2. Poland�US$ 3 Bn → US$ 10 Bn�
  3. Bangladesh �US$ 19 Bn → US$ 51 Bn�
  4. Pakistan�US$ 4 Bn → US$ 10 Bn�
  5. Vietnam�US$ 14 Bn → US$ 35 Bn

​

India�US$ 13 Bn → US$ 16 Bn

CAGR

13%

12%

10%

10%

9%

3%

Winners In Last 5 years

  1. Pakistan�US$ 5 Bn → US$ 10 Bn�
  2. Poland�US$ 5 Bn → US$ 10 Bn�
  3. Cambodia �US$ 7 Bn → US$ 14 Bn�
  4. Bangladesh�US$ 35 Bn → US$ 51 Bn�
  5. Vietnam�US$ 24 Bn → US$ 35 Bn

​

India�US$ 17 Bn → US$ 16 Bn

CAGR

14%

14%

14%

8%

7%

-1%

9

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Key business growth drivers

Country

Competitive

Wage Cost

Market Proximity

Economies of Scale

Raw Material Base

FDI led Growth

Duty Free Access (to EU)

Bangladesh

✓

​

✓

​

​

✓

Vietnam

✓

​

✓

​

✓

✓

Cambodia

✓

​

​

​

✓

✓

Pakistan

✓

​

​

✓

​

✓

Spain

​

✓

​

​

​

✓

Poland

​

✓

​

​

​

✓

Duty free access is a strong influencer on global apparel trade flow which is expected to intensify in future

10

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Tasks to do.. .

  • Challenges in Indian apparel industry ….
    • Areas can be explored – Ecommerce industry, Retail Industry, Sustainability, Apparel manufacturing, Automations, etc….

​

  • OR

​

  • Fashion history after 2000’s …..

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Visual Identity

Brand Messaging

Use Cases

Resources

Table of Content

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01

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02

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02

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Logo

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Brand

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros. In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis. Phasellus sit amet justo vitae lectus tincidunt sagittis.

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01

Messaging

Logo

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Introduction

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www.libretta.com

Logo

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Our

Company

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros. In hac habitasse platea dictumst.

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What we do?

Who we are?

?

Logo

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History

Add a main point

Add a main point

Add a main point

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis.

2019

2021

2023

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Logo

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Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Logo

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Our

Team

John Doe

Etta Roche

Petra Flores

Kevin Bates

CEO

Marketing

CTO

Creative Director

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Logo

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Company

Company

Company

Our

Partners

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Logo

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SWOT

Analysis

Strengths

Weaknesses

Opportunities

Threats

    • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros.
    • In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis.
    • Phasellus sit amet justo vitae lectus tincidunt sagittis.
    • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros.
    • In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis.
    • Phasellus sit amet justo vitae lectus tincidunt sagittis.
    • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros.
    • In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis.
    • Phasellus sit amet justo vitae lectus tincidunt sagittis.
    • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros.
    • In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis.
    • Phasellus sit amet justo vitae lectus tincidunt sagittis.

Logo

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Visual

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis. Fusce id lacus auctor, luctus nisi quis, aliquet eros. In hac habitasse platea dictumst. Curabitur euismod semper augue, ut consequat nunc blandit quis. Phasellus sit amet justo vitae lectus tincidunt sagittis.

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02

Identity

Logo

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Logo &

Mark

Logo

Main logo

Logomark

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis nisl vitae leo tincidunt mattis.

Logo

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Colors

Dark Green

Black

Gold

Green

Dark Gold

Logo

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Typography

Libre Baskerville

Main typeface

Secondary typeface

Open Sauce

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!#?$%&

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!#?$%&

Logo

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Imagery

Photo

Photo

Photo

Photo

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Lorem ipsum dolor sit amet,

Lorem ipsum dolor sit amet,

Lorem ipsum dolor sit amet,

Logo

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Social

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Presence

Lorem ipsum dolor

Logo

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Print

—

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Materials

Add a main point

Logo

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Contacts

123-456-7890

hello@reallygreatsite.com

reallygreatsite.com

@reallygreatsite

123 Anywhere St., Any City,ST 12345

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Credits

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