BRAND NAME Marketing Plan 2025
Led by creativity, fuelled by innovation
brewdigital.com
Contents.
Led by creativity, fuelled by innovation
brewdigital.com
Company Info.
Expertise: Agile transformation, cloud migration and optimisation, DevOps, service management and work management
Locations: UK, America, Canada, Malaysia, etc
Mission: We help organisations transform how they work, helping you become more nimble, resilient, and responsive to change
1,000+
employees
20,000+
customers
15+
countries
Led by creativity, fuelled by innovation
brewdigital.com
Brand Leaders.
People are at the heart of growing all businesses right now in B2B so it is important that we have some recognisable faces for the businesses. Outline who your best known and most marketable people in the business are.
[Brand leader] is [company]’s [job title] they have [insert expertise]
[Brand leader] is [company]’s [job title] they have [insert expertise]
[Brand leader] is [company]’s [job title] they have [insert expertise]
Led by creativity, fuelled by innovation
brewdigital.com
Brand Leaders.
People are at the heart of growing all businesses right now in B2B so it is important that we have some recognisable faces for the businesses. Outline who your best known and most marketable people in the business are.
Brand leader 2
[Brand leader] is [company]’s [job title] they have [insert expertise]
Brand leader 1
Brand leader 3
[Brand leader] is [company]’s [job title] they have [insert expertise]
[Brand leader] is [company]’s [job title] they have [insert expertise]
Led by creativity, fuelled by innovation
brewdigital.com
USP and SWOT Analysis:
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Strengths
Weaknesses
Opportunities
Threats
Led by creativity, fuelled by innovation
brewdigital.com
Business initiatives.
Remind yourself of your key business and marketing objectives. What are the key campaigns that you intend to spend our time on in this financial year. How will these impact the overall business objective?
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| This is where you will describe as briefly as possible what your initiative is. |
| This is where you will write what you want this initiative to achieve for your business. |
| This is where you can note down any of the key bits of content you will need to complete the initiative. |
| This is where you will write how you intend to measure the success of this initiative. Remember to be specific and realistic. |
Initiative 1
Led by creativity, fuelled by innovation
brewdigital.com
Business initiatives.
Remind yourself of your key business and marketing objectives. What are the key campaigns that you intend to spend our time on in this financial year. How will these impact the overall business objective?
| |
| This is where you will describe as briefly as possible what your initiative is. |
| This is where you will write what you want this initiative to achieve for your business. |
| This is where you can note down any of the key bits of content you will need to complete the initiative. |
| This is where you will write how you intend to measure the success of this initiative. Remember to be specific and realistic. |
Initiative 2
Led by creativity, fuelled by innovation
brewdigital.com
Business initiatives.
Remind yourself of your key business and marketing objectives. What are the key campaigns that you intend to spend our time on in this financial year. How will these impact the overall business objective?
| |
| This is where you will describe as briefly as possible what your initiative is. |
| This is where you will write what you want this initiative to achieve for your business. |
| This is where you can note down any of the key bits of content you will need to complete the initiative. |
| This is where you will write how you intend to measure the success of this initiative. Remember to be specific and realistic. |
Initiative 3
Led by creativity, fuelled by innovation
brewdigital.com
Industries.
Target market
Industry information and Total Addressable Market (TAM)
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Industry 1 | Estimated size of industry |
Industry 2 | Estimated size of industry |
Industry 3 | Estimated size of industry |
Industries
Led by creativity, fuelled by innovation
brewdigital.com
Buyer Group.
Target market
Who do we need to influence within these companies in order to get a buyer group decision?
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Buyer group persona | Information about this key buyer |
Buyer group persona | Information about this key buyer |
Buyer group persona | Information about this key buyer |
Buyer group
Led by creativity, fuelled by innovation
brewdigital.com
Pain Points.
Target market
Who do we need to influence within these companies in order to get a buyer group decision?
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Pain point 1 | How your product/service solves this pain point |
Pain point 2 | How your product/service solves this pain point |
Pain point 3 | How your product/service solves this pain point |
Pain point
Led by creativity, fuelled by innovation
brewdigital.com
Competitors.
Who are our key competitors in this space? What can we learn from them? How do we compete?
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Product/services we compete with | How do you compare? What do they do better? What could you do better? |
Other ways to compete | This company ranks for many of the same keywords as us, but do not have a competitive product. |
Competitor: Business name in full
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Product/services we compete with | How do you compare? What do they do better? What could you do better? |
Other ways to compete | This company ranks for many of the same keywords as us, but do not have a competitive product. |
Competitor: Business name in full
Led by creativity, fuelled by innovation
brewdigital.com
Competitors.
Who are our key competitors in this space? What can we learn from them? How do we compete?
| |
Product/services we compete with | How do you compare? What do they do better? What could you do better? |
Other ways to compete | This company ranks for many of the same keywords as us, but do not have a competitive product. |
Competitor: Business name in full
| |
Product/services we compete with | How do you compare? What do they do better? What could you do better? |
Other ways to compete | This company ranks for many of the same keywords as us, but do not have a competitive product. |
Competitor: Business name in full
Led by creativity, fuelled by innovation
brewdigital.com
Market Strategy.
Product
What are the key products from your company that are in-market? What products should be prioritised?
Price
What price are we selling for? Is it realistic for the target market? How does it compare to competitors?
Promotion
How will this product be promoted? What content will be created to provide value to prospective customers?
People
What expertise within the team will be required to deliver promotion? Are there any brand leaders we need to leverage to create a face for the company?
Process
How is the product delivered to the customer? What are timeframes? Is it one-off payment or retainer/subscription based?
Physical Evidence
How can you show your expertise to customers? Are there any case studies? Customer stories? Pictures?
Led by creativity, fuelled by innovation
brewdigital.com
Budget.
Where do we expect to spend the budget? How much?
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£100 | £100 |
£100 | £100 |
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£100 | £100 |
Total
Total marketing team expense for current year
Marketing expense
Estimated price
Led by creativity, fuelled by innovation
brewdigital.com
Budget.
Where do we expect to spend the budget? How much?
| |
£100 | £100 |
£100 | £100 |
Total: £0 | |
Marketing expense
Estimated price
Led by creativity, fuelled by innovation
brewdigital.com
Marketing Channels.
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Purpose of channel: | Lorem ipsum dolor sit amet, consectetur adipiscing elit |
Metrics to measure success: | Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. |
Channel owner: | Ut enim ad minim veniam |
Channel:
Led by creativity, fuelled by innovation
brewdigital.com
Customer Journey.
On your website what are the key touchpoints that you measure?
Website visit
Return visitor
Clicked CTA
Content form fill
Book a demo
✔
Led by creativity, fuelled by innovation
brewdigital.com
Customer Journey.
Mapped
On your website what are the key touchpoints that you measure?
Website visit
Return visitor
Clicked CTA
Content form fill
Book a demo
Led by creativity, fuelled by innovation
brewdigital.com
Marketing Technology.
List all of the relevant tech stack that will be in use to deliver the strategy
Led by creativity, fuelled by innovation
brewdigital.com
Email Rich at
rharper@brewdigital.com
Thank you, and stay connected.
Led by creativity, fuelled by innovation
brewdigital.com