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Brand observations

& visual direction

Visual and motion concept for Kiwi Insurance

By Arkam Khan

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What I'd preserve

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01 OBSERVATIONS

Minimal layouts

Clean and uncluttered

Strong contrast

Black, white, one teal

Digital-first

Built for screens

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Where I see opportunity

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01 OBSERVATIONS

Trust through transparency

Proof, not just promises

Clarity over complexity

Explain without overload

Recognizable language

One system, instantly Kiwi

Motion with purpose

Progress that reassures

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Insurance should feel

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02 POINT OF VIEW

less complicated

more transparent

more human

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Five moves

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03 HOW I'D LEAD

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Build on the identity

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Clarity and progress

03

Easy-to-grasp benefits

04

Motion as language

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A human dimension

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Clarity and progress

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03 HOW I'D LEAD

Steps

Show the path

Connections

Link cause to effect

Comparisons

Make differences visible

Status

Reassure at every point

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Motion with purpose

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03 HOW I'D LEAD

Explain

Cause and effect

Show progress

Where you are

Reassure

At key moments

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A human dimension

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03 HOW I'D LEAD

People

Support

Real scenarios

Kiwi app: Claims Specialist screens

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Unmistakably Kiwi

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04 THE OUTCOME

Clear

in how it communicates

Confident

in how it presents

Human

in how it supports