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Fuse Reporting Template

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Fuse allows you to use your custom data to automate your reporting presentations at scale.

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Before you begin:

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  1. Make sure you have the Fuse plug-in installed.

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  • Consider what data you would like to include in this presentation. See a list of options under “Report Sections.” You can also set up custom charts via “Custom Data.”

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How to use this template

In this presentation, you’ll first see a slide detailing the variables we utilize to gather the data (eg. Slide 4). Subsequently, we’ll present a slide displaying sample data compiled after the Fuse plug-in has executed the report generation (eg. Slide 5). These are included to give you an idea of what types of data are pulled in with these commonly used reports.

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  1. Duplicate this template.
  2. Open the Fluency Fuse plug-in.
  3. Delete any slides that are not needed for your report.
  4. Update content on existing slides to suit your needs.
  5. Add new slides and additional content such as:
    1. Text (account name, date, etc.)
    2. Data, charts, and other visuals
  6. When you’re ready to refresh the data in this deck, select the correct account under “Process Presentation” and click “Process.”

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Account // {account.name}

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{MONTH} {YEAR}

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Spend: {cost}

Impressions: {impressions}

Clicks: {clicks}

CPC: {cpc}

CTR: {ctr}

CPM: {cpm}

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Account // Acme Corporation

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October 2023

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Spend: $25,623.65

Impressions: 870,686

Clicks: 4,718

CPC: $5.43

CTR: 0.54%

CPM: $29.43

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{account.name}

{MONTH} {YEAR}

Impressions

Clicks

Conversions

Cost

{impressions}

{cost}

{clicks}

{conversions}

MONTHLY ACCOUNT PERFORMANCE REPORT

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MONTHLY ACCOUNT PERFORMANCE REPORT

Impressions

Clicks

Conversions

Cost

870,686

$25,623.65

4,718

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Acme Corporation

October 2023

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Where are your customers?

{account.name} ({MONTH} {YEAR})

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WIDGET: Geo Heatmap

… this heatmap shows you where your customers live that engaged with your ads in all your campaigns.

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Where are your customers?

Acme Corporation (October 2023)

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… this heatmap shows you where your customers live that engaged with your ads in all your campaigns.

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What does your messaging look like?

Top Creatives: {MONTH} {YEAR}

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SECTION: Top Creatives

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What does your messaging look like?

Top Creatives: October 2023

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Highest Traffic Keywords

{MONTH} {YEAR}

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SECTION: Highest Traffic Keywords

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Keyword

Cost

Clicks

Impr

CTR

CPC

"marketing software"

$3,002.82

405

7,873

5.14%

$7.41

"social advertising software"

$1,872.09

182

4,119

4.42%

$10.29

"advertising software"

$1,067.35

154

3,282

4.69%

$6.93

"advertising platform"

$716.13

139

3,402

4.09%

$5.15

"marketing platform"

$630.86

125

2,281

5.48%

$5.05

"google advertising platform"

$432.28

108

6,930

1.56%

$4.00

"facebook advertising software"

$979.80

97

1,556

6.23%

$10.10

"marketing automation"

$915.08

92

2,926

3.14%

$9.95

"digital marketing platform"

$452.25

87

1,330

6.54%

$5.20

"social advertising automation"

$773.17

75

1,653

4.54%

$10.31

"google advertising software"

$670.28

67

3,413

1.96%

$10.00

"facebook ads software"

$587.24

62

1,189

5.21%

$9.47

"digital advertising platform"

$285.02

58

1,709

3.39%

$4.91

Highest Traffic Keywords

October 2023

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Campaign Performance with Impression Share

{MONTH} {YEAR}

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SECTION: Campaign Perf w/ Impr Share

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Campaign Name

Impr.

Clicks

CTR

Cost

CPC

Conv.

Conv. Rate

Cost/Conv.

Avg Impr. Share

Avg Lost Budget

Avg Lost Rank

Channels - Software

13,441

563

4.19%

$5,639.40

$10.02

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0.53%

$1,879.80

19.46%

1.47%

61.28%

General - Software

14,166

731

5.16%

$5,339.31

$7.30

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0.68%

$1,067.86

12.86%

4.15%

66.70%

Channels - Automation

9,227

446

4.83%

$4,142.80

$9.29

2

0.45%

$2,071.40

30.05%

2.65%

48.79%

General - Automation

9,928

345

3.48%

$3,396.35

$9.84

3

0.87%

$1,132.12

12.60%

4.63%

65.58%

General - Platform

9,695

454

4.68%

$2,317.15

$5.10

1

0.22%

$2,317.15

10.84%

5.82%

76.30%

Channels - Platform

14,940

444

2.97%

$1,749.36

$3.94

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10.81%

0.76%

69.00%

Campaign Performance with Impression Share

October 2023

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Account Performance (MoM)

SECTION: Account 13 Months over Month

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Month

Impr.

Clicks

CTR

Cost

CPC

Conv.

Conv. Rate

Cost/Conv.

October 2022

791,123

2,320

0.29%

$13,653.24

$5.89

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November 2022

258,964

2,374

0.92%

$13,412.63

$5.65

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December 2022

519,374

3,217

0.62%

$13,572.41

$4.22

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January 2023

313,084

3,777

1.21%

$13,839.63

$3.66

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February 2023

1,261,423

7,549

0.60%

$15,800.55

$2.09

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0.05%

$3,950.14

March 2023

1,397,404

4,669

0.33%

$17,222.05

$3.69

5

0.11%

$3,444.41

April 2023

304,909

4,106

1.35%

$13,362.54

$3.25

2

0.05%

$6,681.27

May 2023

545,660

3,654

0.67%

$13,710.04

$3.75

3

0.08%

$4,570.01

June 2023

485,749

3,818

0.79%

$18,480.43

$4.84

4

0.10%

$4,620.11

July 2023

969,427

5,217

0.54%

$23,158.78

$4.44

8

0.15%

$2,894.85

August 2023

999,222

5,985

0.60%

$26,342.76

$4.40

51

0.85%

$516.52

September 2023

870,686

4,718

0.54%

$25,623.65

$5.43

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0.42%

$1,281.18

October 2023

856,606

4,047

0.47%

$25,727.79

$6.36

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**2022**

14,404,375

28,849

0.20%

$102,404.74

$3.55

29

0.10%

$3,531.20

**2023**

8,004,170

47,540

0.59%

$193,268.22

$4.07

97

0.20%

$1,992.46

Account Performance (MoM)

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What were people searching for?

Top Searches: {MONTH} {YEAR}

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SECTION: Top Searches

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Search Phrase

Cost

CPC

CTR

Impr.

Clicks

ad creative ai

$270.48

$7.51

1.73%

2,078

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linkgraph software

$258.38

$6.80

97.44%

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adcreative ai

$193.85

$9.23

1.20%

1,746

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google ads automation

$177.12

$25.30

9.59%

73

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socialpilot

$170.62

$10.04

3.33%

510

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instagram automation

$108.80

$10.88

4.83%

207

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linkgraph marketing

$108.45

$5.16

84.00%

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automated google ads

$86.02

$21.50

30.77%

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optmyzr

$76.19

$15.24

1.79%

280

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ai for facebook ads

$74.14

$8.24

15.52%

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zoho campaigns

$70.19

$8.77

4.97%

161

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fluency inc

$66.87

$0.67

52.36%

191

100

kenshoo

$63.00

$15.75

1.82%

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What were people searching for?

Top Searches: October 2023

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Media Mix

{MONTH} {YEAR}

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SECTION: Media Mix

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Media Mix

October 2023

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