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Dear reader,

I'm Samiksha — a brand strategist & manager with 2+ years of tending digital-first brand stories across beauty, wellness, retail & lifestyle. I've cared for 20+ dermatology and skincare brands, and led social & brand mandates for LEGO, Amazon Fresh, Ample Technologies & Embassy Residency through my seasons at Schbang.

My work lives where strategy, storytelling & execution are planted together — brand narratives that perform, and the client relationships & cross-functional teams that keep them watered.

Yours in brand-building,

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Two years of end-to-end social & marketing across 25+ brands — FMCG to dermatology to edutainment. Brand solutions for LEGO & Ample at Schbang, campaigns for 20+ derm brands at Maximise Media, and a 30% engagement bloom at HealthKart. Performance data, arranged with brand instinct.

YEARS

TENDED

25+

BRANDS

GROWN

SCHBANG

CLIENTS

20+

DERM

BRANDS

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Schbang · Sr. Brand Solutions — a Valentine's Week '26 campaign for LEGO Certified Stores in Bangalore, Gurgaon & Chennai: turning LEGO stores into the city's sweetest date spot, gifting quality time instead of clichés.

Digital Storytelling

Bollywood-hearted minifig romances, stop-motion teasers across the city's date spots, and an episodic Playdate reality series with influencers.

In-Store Activations

A Red Brick / Green Brick dating game, Freeplay Date tables, custom minifig stations & Valentine's stamp passports.

Influencer Programme

Shalini, Palak & Mahir, Craig & Shanice and friends — influencer ER bloomed to 7.49% in Feb, 26× the owned benchmark.

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WHAT I TENDED

End-to-end social for @lego.mybrickhouse — content planning, campaign rollout, influencer coordination & ongoing optimisation.

Each month closed with recommendations: I flagged blanket-boosting as masking true performance and made the case for a 48-hour organic window — Feb's 7.49% influencer ER became the proof for scaling creators year-round.

26.5M

TOTAL REACH

16.1M

TOTAL VIEWS

+23.5K FOLLOWERS

7.49%

INFLUENCER

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PRODUCT-LED → PEOPLE-LED

Schbang · Brand & Social Strategy — owned Instagram & LinkedIn for Ample Technologies. Repotted the page around people: a leadership Rapid Fire series with the CEO & CBO, plus CSR and milestone storytelling.

Followers gained grew 8× month-on-month; interactions more than doubled. The CSR beach-cleanup carousel bloomed to the page's best organic ER, 12.83% — proof that purpose outgrows product posts.

568

FOLLOWERS GAINED

8× month-on-month

12.83%

TOP ORGANIC ER

the CSR beach-cleanup post

2×

TOTAL INTERACTIONS

1,733 in Feb vs 749 in Jan

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· MAXIMISE MEDIA · DERMATECH · PACHOULI WELLNESS · HANA AESTHETICS & MORE ·

Eau de Strategy

End-to-end brand marketing

Owned digital marketing for 20+ dermatology brands across paid & organic — from strategy through reporting.

Essence de Service

Client servicing

Primary liaison for clients — distilling briefs into campaigns, coordinating creative, performance & account teams.

Parfum de Contenu

Cross-channel content

Brand copy, long-form video, social posts & paid creatives across Meta, Google and Instagram.

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+30%

DIGITAL ENGAGEMENT

HEALTHKART · BRIGHT LIFE CARE — SOCIAL & CONTENT EXECUTIVE

Audit-led content optimisation: strengthened social performance through content audits, engagement strategy & audience-insight analysis.

Tended consumer queries & ORM across channels, letting audience insights shape the content — and helping digital engagement grow by 30%.

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Freeskout · Influencer Management — creator campaigns for Earth Rhythm (clean beauty) & Aakash Institute (edtech), from first brief to final report.

Campaign Management

End-to-end execution for both brands: creator shortlisting & outreach, brief alignment, content approvals and post-campaign reporting — pairing beauty creators and edtech voices to tone & audience.

The Exclusive Department

Hand-picked and onboarded 15 creators into a curated cohort — designing the brief, outreach flow & vetting criteria for ongoing collaborations.

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Masters research, University of Leeds — how Indian beauty consumption shifted post-pandemic. Primary surveys pressed together with secondary analysis (Statista, Google Scholar, peer-reviewed journals).

Influencer Fatigue

Trust in influencer-led beauty recs has wilted — credibility, authenticity & relatability are what bloom now.

Sustainability, as Habit

Less a conscious claim, more a cultural habit — grown from values, upbringing & practical everyday behaviour.

Buy Digital, Validate Physical

Online wins on convenience, but testers, shade-matching & texture keep physical retail rooted in confident purchases.

→ pressed into recommendations for positioning, messaging & purchase-decision strategy in Indian beauty.