Welcome to Jaron Ngoh’s
2019 – Present
This deck is a graveyard of ideas that never made it out alive.
Some were ghosted by clients.
Others fell victim to bad timing or sheer misfortune.
They never saw the light of day.
Yet they’re still dearly loved. Even in death.
JARON NGOH’S GRAVEYARD ©
2019 – PRESENT
IKEA ©
2019 – PRESENT
T H E T H I N K I N G
The obsession with sleep performance and achieving
“perfect sleep” is a modern-day problem.
We’re so caught up in the data from our sleep gadgets that
we miss the fact that it’s actually not helping us sleep better.
IKEA ©
2019 – PRESENT
T H E T H I N K I N G
Our ancestors didn’t have this problem.
They slept through hours while
they got paint jobs of themselves.
IKEA ©
2019 – PRESENT
T H E I D E A
We take people back to a simpler time through classical art masterpieces and
invite people to rediscover the peaceful slumber that our ancestors enjoyed.
IKEA ©
2019 – PRESENT
Using FREE images of artwork from The MET Museum's public domain, we showcase how people once slept soundly without the distractions of screens and gadgets.
Each painting will be paired
with an IKEA sleep product.
IKEA ©
2019 – PRESENT
IKEA ©
2019 – PRESENT
IKEA ©
2019 – PRESENT
To amplify on social, we invite people to show us how they
sleep like a classical painting.
#IKEASleepClassic @ikea
Asked my bf to show me how he
sleeps like a classical painting
IKEA ©
2019 – PRESENT
T H E B U Z Z
IKEA goes classical to remind us of a time when sleep was just sleep
IKEA ©
2019 – PRESENT
KFC ©
2019 – PRESENT
T H E I N S I G H T
KFC ©
2019 – PRESENT
Almost every rain sound in film and TV
is actually the sound of frying food…
It’s way easier to record frying chicken than get the microphone wet outside the rain.
“
“
– Some professional sound guy from Tiktok
T H E O P P O R T U N I T Y
KFC ©
2019 – PRESENT
Who better to own this than the one brand
everyone thinks of for fried chicken?
T H E I D E A
Keeping KFC top of mind when it rains in a movie.
KFC ©
2019 – PRESENT
KFC ©
2019 – PRESENT
From Notebook to Matrix,
Harry Potter to Spiderman,
tons of movies have rain scenes.
And it’s the sound that really gets
you into it emotionally.
KFC ©
2019 – PRESENT
Using TikTok, we invite people to duet
to Colonel Sanders as a foley operator recording the sound of frying chicken
at KFC.
All they need to do is stitch a video
of a rain scene in a movie or tv show
to Colonel Sander’s recording and tag KFC to win a bucket of fried chicken.
T H E B U Z Z
The sizzling sound of KFC’s chicken could just be hidden
in your favourite movies
KFC ©
2019 – PRESENT
MARRIOTT ©
2019 – PRESENT
T H E T H I N K I N G
“Wonderful Hospitality. Always.”
is a brand promise – a commitment
to going the extra mile with thoughtful gestures and enriching experiences
for Marriott’s guests.
MARRIOTT ©
2019 – PRESENT
T H E T H I N K I N G
We’re going to capture this spirit by elevating an often overlooked room amenity to delight guests and spark conversation about Wonderful Hospitality and Marriott Hotels.
MARRIOTT ©
2019 – PRESENT
T H E I D E A
MARRIOTT ©
2019 – PRESENT
Marriott bedroom slippers get a remix with local designers in Japan and India.
The slippers make their debut at fashion week through
a fashion influencer. The influencer will stay at a Marriott
closest to the fashion week venue.
1.
On launch day, the fashion influencer will show herself leaving Marriott hotel wearing the bedroom slippers, with a curated
look designed to create maximum PR buzz - it’s a Marriott bedroomcore aesthetic.
2.
The fashion influencer shares the news of what he/she/they
is wearing “live”, shares lots of pictures, and talks about
the Marriott + designer collab on social and with the press.
3.
To amplify buzz for Marriott, we capture the influencer in
Marriott bedroomcore going about their day enjoying wonderful hospitality in the hotel - at the restaurant, being welcomed by staff, getting her pictures taken. She’s also seen in public
waving down a cab, crossing the street.
4.
Once the news of the drop is out, the KOL shares with fans
how they can score a pair.
5.
MARRIOTT ©
2019 – PRESENT
T H E B U Z Z
MARRIOTT ©
2019 – PRESENT
Marriott Hotels bring wonderful hospitality to bedroom slippers
SPOTIFY ©
2019 – PRESENT
T H E T H I N K I N G
Mental wellness is more vital than ever.
As stress, burnout and anxiety rise, people are
finding new ways to care for their wellbeing.
SPOTIFY ©
2019 – PRESENT
T H E T H I N K I N G
From crystals to mists, incense to candles,
wellness rituals take many shapes and forms.
So how can Spotify find its place among them?
SPOTIFY ©
2019 – PRESENT
T H E I D E A
SPOTIFY ©
2019 – PRESENT
Spotify packages wellness contents as candles for the perfect burnout remedy.
On World Wellness Day,
Spotify’s will launch its
very own Scentless Candles.
A candle that aren’t filled with wax but with everything you need for
a full Spotify wellness experience.
Equipped with a Spotify code that leads to a microsite where users can burn a virtual candle as they listen
to the wellness contents on Spotify.
SPOTIFY ©
2019 – PRESENT
In addition, we’ll also collaborate with wellness brands like Headspace and Calm to create co-branded Scentless Candles, offering guided meditations, sleep stories, and mindfulness practices through immersive audio rituals.
SPOTIFY ©
2019 – PRESENT
T H E B U Z Z
Burnt out?
These Spotify candles won’t
SPOTIFY ©
2019 – PRESENT
JARON NGOH’S GRAVEYARD ©
2019 – PRESENT
Email: jaron.ngoh@gmail.com
JARON NGOH’S GRAVEYARD ©
2019 – PRESENT