Vet the Vote

Election info where you need it, when you need it.

Adilah Muhammad

Deirdre Mullins

Jordan Tachibana

Karen Taylor

How do we provide an easy to use, reliable, and single source for non-partisan voting information?

Research Methodology

We interviewed registered voters living in US cities and suburbs and asked them the following:

Have you voted in any recent elections?

Did you have any challenges with the voting process?

What resource did you use to determine who you would vote for?

Key Findings

Importance of being well-informed about candidates

Voters want to ensure they are electing candidates who share the same values as them.

Researching down-ballot candidates is hard

Information can be difficult to find and there are too many sources to read through.

Lack of trust towards candidate websites and other news sources

There are concerns about bias from the information they have sourced.

Meet Jessica

Who is Jessica?

• 35
• Lives in NYC
• Registered voter since college

Jessica’s frustrations:

• “I want to be well-informed when I vote, but there is no single source for information about local elections.”
• “It is hard to find comprehensive information about local candidates.”
• “I struggle to find non-partisan voter resources.”

Jessica’s Behaviors and Habits:

• Voting is a priority
• Researches through candidate websites, op-eds, or interviews online
• Open-minded, conscientious about bias

Our main goal was to help users find and review information about local election candidates, to enable them to confidently make decisions on who to vote for.

Key Steps in our User Flow

Based on user feedback, we added a visible “Compare Candidates” button to improve clarity of next steps.

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Intended User Flow

Feature Priority

Feature #1

Address search.

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Feature #2

Drop-down menu to view each candidate by office.

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Feature #3

Comparison of chosen candidates, broken down by issue.

We included these key features to support the user goal:

Our user’s main priority is to have all the necessary information in one place.

Sketches

User reported issue:

“I was confused about how to view the candidate comparisons.”

Our solution:

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We added a “Compare Candidates” button at the top of the screen for easy access.

Sketches

User reported issue:

“I was confused about which quotes were attributed to certain candidates.”

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Our solution:

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By adding in a simple T-chart feature, we were able to streamline the flow of information.

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Prototype

Next Steps

Continuous Improvement Plan:

• The team would like to prototype and test the candidate detail page feature in the future.
• We would like to implement a save feature for users to refer back to candidates they are interested in.

Desired Features in Future Iterations:

• FAQ page
• Practice ballot
• Fact check score/indicator

Thank you!