Presentation by Sierra Bowman
Create a functional and forward thinking app that is accessible for all, zero effort, and helps alleviate the frustrations of public transportation.
My Goal
In this presentation we’ll discuss:
Problem Overview
The Problem:
Due to an expansion, MTA now has multiple bus routes running service with the same stop. This especially problematic for Washington & State bus stop as there are now 7 routes which is causing confusion among riders.
User Pain Points:
Commuters are having a hard time identifying which bus is theirs and when they need to be at the stop for their appropriate bus.
Research
Research Conducted:
Competitive Analysis & SWOT
Key Takeaways from SWOT and Competitor Analysis:
User Stories
"As a daily rider, I want to choose the right route and make sure I have enough time to get to my stop so that I am not late getting to work."
"As a student, I want to know my bus arrival times so that I can choose the most effective routes to cut down my school commute."
User Flow
Sitemap
Wireframes
Lo-Fi Wireframe First Ideation
Wireframe Sketch
First Iteration
Final Iteration
Prototype
Brand Overview
Brand Overview
Hi-Fi MVP
Case Study
Thank you for your time!