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delaware Student Game

Unilin Insulation - Digital marketing performance benchmark

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Ward Vercouter

Ruben Brouwers

Matthias Baert

Sagar Choksi

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Agenda

  • Business Case
  • Solution
  • Demo
  • Revenue Streams
  • Roadmap

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Challenges

  • Comparable data for us and competitors�
  • Manual efforts�
  • Unclear decision making process

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Main Competitors

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Goal

Create a platform that provides insights on digital marketing performance and shows clear comparisons with competitors

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Users

Katleen: Marketing Manager

Improvements

- Less wasted time

- Improved relations (HIPPO)

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we commit. we deliver.

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Rajesh: Marketeer

Improvements

  • Efficiency increase
  • Increased motivation
  • Clear direction (next best action/campaign)

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Solution

  • Dashboard

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      • Collected Data

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      • Analysis

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      • Provide insights and clear results

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we commit. we deliver.

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KPI’s

Web Page Rank

Domain Name Trends

Likes

Trends

Comments

we commit. we deliver.

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Search Engine

Social Media

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we commit. we deliver.

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Demo

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Revenue Streams & Cost Structure

Sell Data

Subscription Model

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  • Work effort
  • Web scraping API’s
  • Intellectual Property

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we commit. we deliver.

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Conclusion

we commit. we deliver.

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Dashboard

Improved Decision Making Process

The Backend Flow

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Roadmap

Automation

Additional KPI’s

  • Sentiment Analysis
  • Traffic (clicks)

Additional Channels

  • YouTube
  • Instagram

we commit. we deliver.

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Thanks for Listening!

we commit. we deliver.

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Questions?

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