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Making Information 

Literacy Stick:

Finding SUCCESs in Library Instruction

Dunstan McNutt - Resnick Library, SUNY Delhi

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Wells Library is Sinking!

Photo courtesy of Indiana University Libraries

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imple

nexpected

oncrete

redible

motional

tories

 

S

U

C

C

E

S

s

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The Villain: The Curse of Knowledge

"Once we know something, we find it hard to imagine what it was like not to know it" (Heath & Heath, 20).

Image Source: USDA Forestry Service, via WikiMedia Commons

How are you not getting this?

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Simple

Simple=core+compact.

Photo: Dylan Ashe, via Wikimedia Commons 

Southwest Airlines:

THE low-fare airline.

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Unexpected

Break a pattern...  

...and create a mystery!

The Gap Theory of Curiosity: Highlight a knowledge gap.

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Concrete

Avoid abstraction...make it real!

"Don't accept a drink from a stranger"

v.

The Kidney Heist

The Velcro Theory of Memory

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Credible

External credibility (authorities & anti-authorities)

Internal credibility (details, 

statistics on a human scale, and anecdotes)

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Emotional

Make people care & use the power of association. 

3 million children affected by food shortage

                                vs.

                        1 child's story

...WIIFY & appeals to a sense of identity.

(what's in it for you)            

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Stories

Stories as simulation (tell people how to act)... 

        "Flight simulators for the brain"

...And stories as inspiration 

(give people energy to act).

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Some sticky ideas from Critical Information Literacy

  • The Curse of Knowledge (Doherty & Ketchner, 2005)
  • Emotional topics (Doherty, 2007)
  • Stories can situate information needs (Swanson, 2004)

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Group Work!

Simple: How can you hook the students at the beginning of a session? How can you get your learning objective reduced to its core? Is their a simple explanation for the goals of information literacy? (Remember: core+compact)

Unexpected: What might students not expect from their library? Are there skills they don't even know they need? (Remember: create a knowledge gap)

Concrete: Can we take the abstraction out of our learning objectives? How do we illustrate key information skills? (Remember: the more hooks the better)

Credible: We're no celebrities, but how can we bring our experience to the table? How do we build credibility into our message? (Remember: work on the students' scale)

Emotional: How do we get students invested in information literacy? (Remember: What's in it for them, but also, what kind of people do they consider themselves to be?

Stories: Can we put our students in the researcher's shoes? Do we have stories with which students could connect? (Remember: stories as simulation and stories as inspiration)

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Recommended Reading

Doherty, John J. & Kevin Ketchner. "Empowering the Intentional Learner: A Critical Theory for Information Literacy and Instruction." Library Philosophy and Practice. Vol. 8, no. 1 (Fall 2005). 1-10.

Elmborg, James. "Critical Information Literacy: Implications for Instructional Practice." The Journal of Academic Librarianship. Vol. 32, no. 2 (March 2006). 192-199.

Heath, Chip & Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.

 

Swanson, Troy. "A Radical Step: Implementing a Critical Information Literacy Model." Portal: Libraries and the Academy. Vol. 4, no. 2 (2004). 259-273.

Swanson, Troy. "Applying a Critical Pedagogical Perspective to Information Literacy Standards." Community & Junior College Libraries, Vol. 12, no. 4 (2004). 65-77.