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I am David Cutler

Inspiring your path

to Sales Success!

This deck is at:

CreativeBusinessDevelopment.com

Sales

Growth

& Actions

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New Math for Sales

AI Enabled =

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Solving Problems to Grow:

  • Revenue
  • Sales
  • Profits

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Insights and inspiration for

energetic, quick-thinking,

hard-working B2B sales people that want customer success as much as they want to close more deals

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Hear James and Jordan discuss how new Tech and Techniques are helping B2B Salespeople get better deals and Grow Revenue.

Click here for their latest

half-hour session:

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Your own

Show Services:

  • Hosting
  • Panels
  • Guest
  • Strategy
  • Planning
  • Action!

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Q: How many sales Managers does it take to screw in a light bulb?

A: …

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Boston University Startup Mentor:

Get Pumped up to Grow your Business @ Innovate@BU

Get cutlerd@bu.edu

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Sales

Strategy

& Actions

Enough About Me

What About You…?

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Your reputation is earned with our

Unique Value Proposition.

Your Sweet Spot is where you provide value that others cannot.

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What is your QUALIFYING criteria for individual sales prospects?

1. Who should you be talking to?

2. Who are THEY talking to?

Get BANT!

That’s fun to say… but the truth is the reverse:

  • What is THEIR Timing
  • Do they REALLY Need you?
  • Who has the Authority to approve?
  • Then you can get creative with their Budget

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Feedback For Growth Flywheel

ai!

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Truth?

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2 Versions of

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Sales

Strategy

& Actions

Tech

&

Techniques

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Blame the Robots.

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Sales3

Web3

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Workshop 3.0

Set up your Co-Pilot

to setup your Auto-Pilot

Let’s talk about your AI Agents at

www.TruthRefinery.com

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Blockchain Combines Your Existing Functions for New Capabilities

Media

Content

Affiliate

Programs

Loyalty

Incentives

Commerce

CRM

Report on and optimize attribution of engagement and purchase journeys

Auto-match and fulfill

ONLY ideal partner actions

Self-Executing Smart Contracts

Co-Earning Transactions

Aligning and Combining Silos

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Cooperative Sectors

  • Partner Referrals

  • Loyalty Programs

  • Affiliates

  • Royalties

  • Revshare

  • Etc…

Partner Platforms

& Vendors

Web3

Blockchain Platforms:

- AI/LLM

- IoT

Services

Agencies

Consultants

Sales

Add programmable superpowers to every asset and interaction with transparency, security, & efficiency

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Community Growth

Incentives to Share

Co-Earned Experiences

Acquisition

Exclusive Access

& Rewards

Retention

Personalized Journeys

Power of Platforms and Programmable Assets

Customer

Momentum

Engine

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Digital Passports Optimize 360° Campaigns for Fan Experiences Across Ecosystems

ADD SUPERPOWERS TO YOUR EXISTING SYSTEMS BY GIVING PROGRAMMABLE UTILITY TO ANY ASSET AND CONNECTION = SHARE, EARN, BUY, SELL, GIFT, REWARD, VOTE, INCENTIVIZE, TIME-STAMP, CO-EARN, UNLOCK … ETC.

PASSPORT

WALLET

WEBSITES

ACTIONS�=�DATA

EVENT 1

EVENT 2

EVENT 3

PROMO 1

PROMO 2

COMMUNITY

— CONFIDENTIAL —

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Use ChatGPT when you need to generate creative content, brainstorm ideas, or get suggestions for a task that requires an interactive, real-time response, where human-like creativity and flexibility in generating text is beneficial; particularly when you want to explore different angles, draft content outlines, or simply spark new ideas without needing highly specific, factual information.

  • Writing prompts: Need help starting a creative writing piece, like a short story, poem, or blog post with a unique perspective.
  • Brainstorming sessions: Want to generate a wide range of ideas for a project, product concept, or marketing campaign.
  • Developing story outlines: Sketch out the plot points and character arcs for a narrative.
  • Generating different writing styles: Experiment with different tones or voices for a piece of content.
  • Answering open-ended questions: When seeking diverse perspectives or interpretations on a topic.

Do:

Fact-check output

Provide clear prompts

Refine and edit

Don’t

Seeking precise, technical info

High-stakes decision making

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Meet like-minded people that share

your enthusiasm, affinity, and interests.

Artificial Intelligence makes

the most valuable connections

Influence the community.

You are part of the equation…

Your Digital Club Pass gives you access to VIP experiences…

What Happens here… Doesn’t happen anywhere else!

Discuss exotic food and drink pairings with culinary experts and new friends.

Be a Co-Producer

of the next event.

Build awareness.

Every choice builds your preferences for community connections and the best member services

Join for Member Benefits.

Choose your Membership Level & your one-of-a-kind Club Card

Membership = The Culinary Experience

Reserve your spot to monthly events…

Every 21st

NFT Functions:

- Gift to friends

- Connect clients

- Vote on favorites

- More here!

Exclusive Alerts for:

Events

Parties

Tastings

Experiments, etc.

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Generative Engine Optimization = GEO…

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Get Found By AI

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Sales

Strategy

& Actions

Brand

“Positioning”

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Flip Your Content Funnel

Accommodate decision-makers at each step

of your buyer’s journey

Inform

Connect

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Sales

Strategy

& Actions

Actions

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Your Best Sales Process Starts Simple...

Direct Actions Get Results & Inspire Reactions, Conversations, Ideas!

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Referral Thinking = Actions/Reactions

  • Align with their network

- Make their business your business

1) Take Action - you are a referral-based business … Earn it

  • Demonstrate by making referrals for them - Reciprocity = Netweaving

2) Ask - Be specific - The right stories at the right time

  • After something good you did (“who else would appreciate this?”)
  • After something good they did (connect to their story and amplify it)

3) Feed the Beasts - Help them do THEIR job by promoting any results

  • Analyze and reveal new helpful industry insights and data gems
  • Deliver multimedia assets with “handles” for easy participation
  • Written so they can easily share and take credit for pride and profit!

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What Used to Convert…. Now Real relationships and Referrals are more important than ever

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Sales

Marketing

Business Development

Persuasion

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1. Reciprocity: We are obliged to give if we have been given something

2. Scarcity: If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss

3. Authority: We are more likely to comply with a request if it is coming from a perceived authority/expert

4. Consistency: We want to be consistent with our past commitments, even if the initial commitment is much smaller

5. Liking: We like people who are similar, who give us compliments and who cooperate with us

6. Consensus: If others (especially similar others) are doing it, then we are more likely to do it ourselves

Six Principles of Persuasion

InfluenceAtWork.com

Persuasion From:

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Partner

Ecosystem

Connectors

Salespeople

Agencies

Clients

Vendors

Prospects

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CIRCULAR PARTNER mARKETPLACE

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Marketplace Growth

Optimize Though Channel

Co-Earned Incentives

Acquisition

Relevant Deal Matching

Assessment & Promotion

Retention

Custom Workflows

Exponentially Programmable Assets

Partner

Momentum

Engine

CIRCULAR PARTNER mARKETPLACE

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https://circularlabs.io

More on a POV for Non-Techs at:

https://bit.ly/Welcome_to_Circular

The name “Circular” represents our commitment to a more sustainable and inclusive approach to success by leveraging the interconnectedness of our world.

Our goal is to advance the meaning of ownership and distribution by making all forms of transactions (monetary, points, access, co-earned P2P partnerships, whatever!) more efficient, secure, flexible, automated, and programmable,

Circular is a reimagined and redesigned Layer 1 blockchain protocol that delivers a cooperative, scalable, secure, truly decentralized, and high-performing multi-blockchain stack for everyone to benefit across the Web 3.0 ecosystem.

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D

2

We turned it on

You can turn it up

B2B2C

Masterclass

2

C

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Existing

Client

Activations

NFT Enabled Fan Engagement & Partnership Engine

Automatically process approved business partners adding revenue across a more complete fan experience…

  • Satisfy existing partners
  • Onboard new (never-considered) partners
  • Simply add a “Buy NFT Now” button

  • Smart Contracts = Less Middlemen, Brokers, Lawyers, etc.
  • Re-imagine “Loyalty points” accumulation
  • Leverage Decentralization with auto-executing deals

Test new Ideas… Grow Markets

Discover The Possible

Advertisers

VIP

Prospects

Adjacent

Retailers

Events

Between

Events

Virtual

Experiences

Audience

Data

Tech

Merch

On-Demand

Media

Food

Trucks

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Web3 Media Kit

Campaign Planner

& Rate Card

Sponsor’s Ideal Profile Brand-Match with Demographic Details of:

  • Loyal Superfans
  • Questers
  • Ambassador Activations
  • Families
  • Social Influencers
  • Statistics Focused
  • Revenue Sharing
  • Investors
  • Techies
  • Sentiment and mood

ACTIVITIES

Event/Online/Hybrid

- Newsworthy fun

- Big ROI Stories

- Small fan stories

- Sponsor wins

PLANNING

“Upfront”

Sponsor & Adv

Presentations

  • Integrated Sponsor Experiences between:
    • Fans
    • Talent
    • Teams
    • League
    • Brands
    • Vendors
    • TBD

1st Party “Data Gems” w/ Insights, ROI, and Recommendations:

Stories, actions, preferences, trends, patterns, and best practices

Entertainment Events Use Web3 Media Kit for Fan / Sponsor Engagement

Fan

Actions

Feb - Oct +

Campaign Tests, Discovery, and Optimization - Buying, sharing, selling, etc.

𐩒 2,021 𐩒 “The Power of Together” 𐩒 “The Vault” 𐩒 Merch 𐩒 Tickets 𐩒 VIP Pitch-side

?

Iterated

Best Performers

and Combinations

Rate Card w/ Dynamic Variables

  • Packaged Media Schedules
  • Custom Campaigns
  • Wallet/Passport Concierge
  • Distribution APIs

with Smart Contracts

Use

Cases

Results

$

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-- Confidential --

Venture Studio

All Systems Go!

-- Confidential --

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ACCELERATING CORPORATE INNOVATION

COREIP | DESIGN THINKING | PROVEN DEVELOPMENT RESOURCES | BLOCKCHAIN EXPERTISE | FINANCE | LEGAL | PRODUCT MANAGEMENT

NAVIGATING THE COMPLEXITIES OF BRINGING IDEAS TO MARKET WHILE AVOIDING THE STUMBLING BLOCKS IN THE ‘PIT OF DESPAIR’

-- Confidential --

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Demo "Toolkit Site" - https://pipelinedl.blogspot.com

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Captain Chock Blain

- AI Rocket Pilot

- Rugged yet nerdy adventurer

- Turns problems on their heads as he rockets over them with

efficiency, security, and dashing good looks.

A journey to and thru Web3 … From launch to landing - each revealing key attributes of 4 Phases ...

Our hero in Episode 1 - He prepares for his mission to save the Financial Industry with a brilliant idea - He acknowledges all inefficiencies because he has seen how tech can be a solution and competitive advantage... In the right hands.

Episode 2 - Launch! - All systems go as data aligns to accelerate navigation and progress with AI and Blockchain.

Episode 3 - Efficiency of connections between internal crew and external planets of partners … Network Effects!

Episode 4 - Ecosystem Exchange is working for the citizens! He rides off into the sunset to help the next industry in need.

Gear = Value Prop: HUD Visibility Security Connections

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Sales

Strategy

& Actions

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First Questions:

Why You? Why Now?

What Problems Do You Solve? Do you cause other problems?

Who Are You Talking To? Who Really Cares?

What Should They Do? Your Promise = Your Process

Their Other Options? (The other ROI is Risk Of Inactivity)

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DavidCutler.Net - Inform & Connect

Sales

Technology

Marketing

Advisors

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In the weeds

A few places where I leverage Digital for a better Analog life…

TruthRefinery.com

EatMedia.com

David Cutler Photography

My Live Feed of Randomness

Master

My Socials - In this order:

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DaveBot wants to help you with your

B2B Sales strategy and actions.

Ask any question to a custom database of all the content I have created over the last several years - and days:

https://bit.ly/DaveBot_For_Sales

David Cutler

www.DavidCutler.net

617-331-7852

david@davidcutler.net

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Feedback For Growth Flywheel

ai!

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Circular is a Layer 1 Blockchain Protocol Reshaping Trust

This international team is deploying Blockchain-enabled tools and techniques for all companies to leverage decentralized technology.

Get Growth

Get Circular

I manage Sales & Partnerships… And host their shows:

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Cooperative Sectors

  • Partner Referrals

  • Loyalty Programs

  • Affiliates

  • Royalties

  • Revshare

  • Etc…

Partner Platforms

& Vendors

Web3

Blockchain Platforms:

- AI/LLM

- IoT

Services

Agencies

Consultants

Sales

Add programmable superpowers to every asset and interaction with transparency, security, & efficiency

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To validate sales opportunities for prospects and industry influencers, created demo site and CEO interviews

NuArca is revolutionizing the way financial services, capital markets, and energy industries operate with Custom LLM Compliance Agents

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The Right

Environment

Even at 8 years old you knew

It was better to ask for something

When your parents were

In a good mood . . .

Give your brand the same

Opportunity for success.

MINDS OPEN

ON THE MOUNTAIN

The Formula for Great Marketing

=

Upscales

Actives

+

Lots of

Data

+

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Bringing Mountains to Madison Ave!

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Data-Driven Marketing Activation

The Step Back – Nestle wants to offer membership for home water delivery services to the right audience by understanding their needs

Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and a Startup spirit

Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%

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Feedback For Growth Flywheel

ai!

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DApp/NFT Dev <> Sales <> Account Mgmt - PERT (Project, Evaluation, Review Technique)

NFT Management platform for customer engagement, membership, loyalty, etc.

Ecosystem

Led Growth

Partnerships

& Vendors

Production Mgr

Media Assets

Engage

Prospects

Collateral

Agreement

Launch

Go To Market

Up-Sell

Cross-Sell

User Data Insights

Ideation Sessions

Our

Socials

Sites

Decks

Use-

Cases

Endorse Us

Promo

Stunts

Media

Coverage

Events

Public

Speak

Demos

Email

Articles

Automated

Smart Contracts

Acct Mgmt

New Functions

Niche &

Custom

Ideas

Deliver

Sales

Phase 2, 3, +

Phase 1

AI-Driven Market Research, Branding, Prospect Touchpoints & Content Supporting Every Step

Client

Feedback

ROI

User Support

GTM

Deployment

Assess Report

Optimize

ELG

Design

Inbound

Pull

Referrals

Targets

Outbound

Push

MarCom

Product

AI

Feedback

Loops

Legal

Compliances

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Overview of PERT - Smart Growth Through Connected Teams... No Silos!

Digital asset and decentralized application initiatives thrive on the seamless collaboration between Product, Sales, and Marketing teams. Our PERT process map illustrates how these 3 pillars work together, each bringing their unique strengths while sharing insights and feedback that benefit the whole.

Product Teams drive innovation and quality, transforming market needs into tangible solutions. From initial design through legal compliance and production to delivery, they ensure our offerings exceed expectations. Sales Teams build and nurture relationships, turning market opportunities into partnerships while gathering invaluable real-world feedback. Marketing Teams amplify our message and maintain brand consistency, while using AI-driven insights to ensure every touchpoint resonates with our audience.

What makes this approach powerful is the continuous flow of information. Every handoff point becomes an opportunity for learning and improvement through our established feedback loops. Client feedback and user data don't just disappear into reports – they actively shape our next innovations through our ELG (Ecosystem Led Growth) hub. Our AI-driven foundation delivers actionable insights that ensure we're always learning from market realities, not just our assumptions. Through this ecosystem-led growth approach, each team's success builds upon and reinforces the others, creating a sustainable cycle of improvement and innovation.

The result? A more agile, responsive, and collaborative organization where everyone understands their role in the bigger picture. Whether you're in Product, Sales, or Marketing, this framework shows how your contributions connect to and enhance the whole, leading to better outcomes for both our teams and our clients. Together, we build trust through transparency and data-driven decision making.

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Details:

Partnerships_3_0

AIBound.net is a platform designed to enhance collaboration and new revenue opportunities among interconnected partners within a Blockchain enabled Marketplace - tech vendors, software developers, growth agencies, and services.

By integrating artificial intelligence (AI) and blockchain technologies, AIBound.net automates, secures, and streamlines partnership management processes, enabling more efficient, transparent, and equitable Ecosystem Led Growth (ELG)

The platform leverages blockchain's key features - decentralization, transparency, immutability, and smart contracts to facilitate direct peer-to-peer transactions, reduce intermediaries, and ensure data integrity. AIBound.net will incorporate Web3 technologies like peer-to-peer networks, semantic web, and augmented reality to create a comprehensive and user-centric environment for partnership management. Organizations and individual agendas will be accommodated.

We are open to all markets but welcome businesses already utilizing cooperative models and revenue-sharing structures, such as partner referrals, loyalty memberships, and affiliate channels. By tokenizing customer touchpoints and integrating programmable super powered functions, AIBound.net creates new revenue streams and enhances customer engagement.

AiBound.net enables the transformation of traditional partnership models into a programmatic economy where value exchange is direct, efficient, and secure.

Parallel Brand Idea: Circular-Sponsored Partnership Ecosystem - AiBound.net

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  • Partner Content For Sales & Marketing - www.TruthRefinery.com

  • DRAFT articles for Circular’s Posts/Blog - EatMedia Staging Site

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Just a reminder about who I am… www.DavidCutler.net

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Captain Chock Blain

- AI Rocket Pilot

- Rugged yet nerdy adventurer

- Turns problems on their heads as he rockets over them with

efficiency, security, and dashing good looks.

A journey to and thru Web3 … From launch to landing - each revealing key attributes of 4 Phases ...

Our hero in Episode 1 - He prepares for his mission to save the Financial Industry with a brilliant idea - He acknowledges all inefficiencies because he has seen how tech can be a solution and competitive advantage... In the right hands.

Episode 2 - Launch! - All systems go as data aligns to accelerate navigation and progress with AI and Blockchain.

Episode 3 - Efficiency of connections between internal crew and external planets of partners … Network Effects!

Episode 4 - Ecosystem Exchange is working for the citizens! He rides off into the sunset to help the next industry in need.

HUD Visibility Security Connections

Gear = Value Prop:

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Company Control

Customer Value

Community Success

Co-Earned Loyalty

https://bit.ly/Circular_Slideas

Circular Models

“Circular” References

A Circular World

Circular Stories

Circular Thinking

See David’s First “Slideas”

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Sales3

Web3

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DavidCutler.net - Inform & Connect

Sales

Technology

Marketing

Advisory

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Links for Deeper Discussion:

  • Web3_For_Hospitality

David Cutler

www.DavidCutler.net

617-331-7852

david@davidcutler.net