I am David Cutler
Inspiring your path
to Sales Success!
This deck is at:
CreativeBusinessDevelopment.com
Sales
Growth
& Actions
New Math for Sales
AI Enabled =
Solving Problems to Grow:
Insights and inspiration for
energetic, quick-thinking,
hard-working B2B sales people that want customer success as much as they want to close more deals
Hear James and Jordan discuss how new Tech and Techniques are helping B2B Salespeople get better deals and Grow Revenue.
Click here for their latest
half-hour session:
Your own
Show Services:
Q: How many sales Managers does it take to screw in a light bulb?
A: …
Boston University Startup Mentor:
Get Pumped up to Grow your Business @ Innovate@BU
Get cutlerd@bu.edu
Sales
Strategy
& Actions
Enough About Me
What About You…?
Your reputation is earned with our
Unique Value Proposition.
Your Sweet Spot is where you provide value that others cannot.
What is your QUALIFYING criteria for individual sales prospects?
1. Who should you be talking to?
2. Who are THEY talking to?
Get BANT!
That’s fun to say… but the truth is the reverse:
Feedback For Growth Flywheel
ai!
Truth?
2 Versions of
Sales
Strategy
& Actions
Tech
&
Techniques
Blame the Robots.
Sales3
Web3
Workshop 3.0
Set up your Co-Pilot
to setup your Auto-Pilot
Let’s talk about your AI Agents at
Blockchain Combines Your Existing Functions for New Capabilities
Media
Content
Affiliate
Programs
Loyalty
Incentives
Commerce
CRM
Report on and optimize attribution of engagement and purchase journeys
Auto-match and fulfill
ONLY ideal partner actions
Self-Executing Smart Contracts
Co-Earning Transactions
Aligning and Combining Silos
Cooperative Sectors
Partner Platforms
& Vendors
Web3
Blockchain Platforms:
- AI/LLM
- IoT
Services
Agencies
Consultants
Sales
Add programmable superpowers to every asset and interaction with transparency, security, & efficiency
Community Growth
Incentives to Share
Co-Earned Experiences
Acquisition
Exclusive Access
& Rewards
Retention
Personalized Journeys
Power of Platforms and Programmable Assets
Customer
Momentum
Engine
Digital Passports Optimize 360° Campaigns for Fan Experiences Across Ecosystems
ADD SUPERPOWERS TO YOUR EXISTING SYSTEMS BY GIVING PROGRAMMABLE UTILITY TO ANY ASSET AND CONNECTION = SHARE, EARN, BUY, SELL, GIFT, REWARD, VOTE, INCENTIVIZE, TIME-STAMP, CO-EARN, UNLOCK … ETC.
PASSPORT
WALLET
WEBSITES
ACTIONS�=�DATA
EVENT 1
EVENT 2
EVENT 3
PROMO 1
PROMO 2
COMMUNITY
— CONFIDENTIAL —
Use ChatGPT when you need to generate creative content, brainstorm ideas, or get suggestions for a task that requires an interactive, real-time response, where human-like creativity and flexibility in generating text is beneficial; particularly when you want to explore different angles, draft content outlines, or simply spark new ideas without needing highly specific, factual information.
Do:
Fact-check output
Provide clear prompts
Refine and edit
Don’t
Seeking precise, technical info
High-stakes decision making
Meet like-minded people that share
your enthusiasm, affinity, and interests.
Artificial Intelligence makes
the most valuable connections
Influence the community.
You are part of the equation…
Your Digital Club Pass gives you access to VIP experiences…
What Happens here… Doesn’t happen anywhere else!
Discuss exotic food and drink pairings with culinary experts and new friends.
Be a Co-Producer
of the next event.
Build awareness.
Every choice builds your preferences for community connections and the best member services
Join for Member Benefits.
Choose your Membership Level & your one-of-a-kind Club Card
Membership = The Culinary Experience
Reserve your spot to monthly events…
Every 21st
NFT Functions:
- Gift to friends
- Connect clients
- Vote on favorites
- More here!
Exclusive Alerts for:
Events
Parties
Tastings
Experiments, etc.
Generative Engine Optimization = GEO…
Get Found By AI
Sales
Strategy
& Actions
Brand
“Positioning”
Flip Your Content Funnel
Accommodate decision-makers at each step
of your buyer’s journey
Inform
Connect
Sales
Strategy
& Actions
Actions
Your Best Sales Process Starts Simple...
Direct Actions Get Results & Inspire Reactions, Conversations, Ideas!
Referral Thinking = Actions/Reactions
- Make their business your business
1) Take Action - you are a referral-based business … Earn it
2) Ask - Be specific - The right stories at the right time
3) Feed the Beasts - Help them do THEIR job by promoting any results
What Used to Convert…. Now Real relationships and Referrals are more important than ever
Sales
Marketing
Business Development
Persuasion
1. Reciprocity: We are obliged to give if we have been given something
2. Scarcity: If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss
3. Authority: We are more likely to comply with a request if it is coming from a perceived authority/expert
4. Consistency: We want to be consistent with our past commitments, even if the initial commitment is much smaller
5. Liking: We like people who are similar, who give us compliments and who cooperate with us
6. Consensus: If others (especially similar others) are doing it, then we are more likely to do it ourselves
Six Principles of Persuasion
Persuasion From:
Partner
Ecosystem
Connectors
Salespeople
Agencies
Clients
Vendors
Prospects
CIRCULAR PARTNER mARKETPLACE
Marketplace Growth
Optimize Though Channel
Co-Earned Incentives
Acquisition
Relevant Deal Matching
Assessment & Promotion
Retention
Custom Workflows
Exponentially Programmable Assets
Partner
Momentum
Engine
CIRCULAR PARTNER mARKETPLACE
The name “Circular” represents our commitment to a more sustainable and inclusive approach to success by leveraging the interconnectedness of our world.
Our goal is to advance the meaning of ownership and distribution by making all forms of transactions (monetary, points, access, co-earned P2P partnerships, whatever!) more efficient, secure, flexible, automated, and programmable,
Circular is a reimagined and redesigned Layer 1 blockchain protocol that delivers a cooperative, scalable, secure, truly decentralized, and high-performing multi-blockchain stack for everyone to benefit across the Web 3.0 ecosystem.
D
2
We turned it on …
You can turn it up
B2B2C
Masterclass
2
C
Existing
Client
Activations
NFT Enabled Fan Engagement & Partnership Engine
Automatically process approved business partners adding revenue across a more complete fan experience…
Test new Ideas… Grow Markets
Discover The Possible
Advertisers
VIP
Prospects
Adjacent
Retailers
Events
Between
Events
Virtual
Experiences
Audience
Data
Tech
Merch
On-Demand
Media
Food
Trucks
Web3 Media Kit
Campaign Planner
& Rate Card
Sponsor’s Ideal Profile Brand-Match with Demographic Details of:
ACTIVITIES
Event/Online/Hybrid
- Newsworthy fun
- Big ROI Stories
- Small fan stories
- Sponsor wins
PLANNING
“Upfront”
Sponsor & Adv
Presentations
1st Party “Data Gems” w/ Insights, ROI, and Recommendations:
Stories, actions, preferences, trends, patterns, and best practices
Entertainment Events Use Web3 Media Kit for Fan / Sponsor Engagement
Fan
Actions
Feb - Oct +
Campaign Tests, Discovery, and Optimization - Buying, sharing, selling, etc.
𐩒 2,021 𐩒 “The Power of Together” 𐩒 “The Vault” 𐩒 Merch 𐩒 Tickets 𐩒 VIP Pitch-side
?
Iterated
Best Performers
and Combinations
Rate Card w/ Dynamic Variables
with Smart Contracts
Use
Cases
Results
$
-- Confidential --
Venture Studio
All Systems Go!
-- Confidential --
ACCELERATING CORPORATE INNOVATION
COREIP | DESIGN THINKING | PROVEN DEVELOPMENT RESOURCES | BLOCKCHAIN EXPERTISE | FINANCE | LEGAL | PRODUCT MANAGEMENT
NAVIGATING THE COMPLEXITIES OF BRINGING IDEAS TO MARKET WHILE AVOIDING THE STUMBLING BLOCKS IN THE ‘PIT OF DESPAIR’
-- Confidential --
Captain Chock Blain
- AI Rocket Pilot
- Rugged yet nerdy adventurer
- Turns problems on their heads as he rockets over them with
efficiency, security, and dashing good looks.
A journey to and thru Web3 … From launch to landing - each revealing key attributes of 4 Phases ...
Our hero in Episode 1 - He prepares for his mission to save the Financial Industry with a brilliant idea - He acknowledges all inefficiencies because he has seen how tech can be a solution and competitive advantage... In the right hands.
Episode 2 - Launch! - All systems go as data aligns to accelerate navigation and progress with AI and Blockchain.
Episode 3 - Efficiency of connections between internal crew and external planets of partners … Network Effects!
Episode 4 - Ecosystem Exchange is working for the citizens! He rides off into the sunset to help the next industry in need.
Gear = Value Prop: HUD Visibility Security Connections
Sales
Strategy
& Actions
First Questions:
Why You? Why Now?
What Problems Do You Solve? Do you cause other problems?
Who Are You Talking To? Who Really Cares?
What Should They Do? Your Promise = Your Process
Their Other Options? (The other ROI is Risk Of Inactivity)
In the weeds
A few places where I leverage Digital for a better Analog life…
My Socials - In this order:
DaveBot wants to help you with your
B2B Sales strategy and actions.
Ask any question to a custom database of all the content I have created over the last several years - and days:
Feedback For Growth Flywheel
ai!
Circular is a Layer 1 Blockchain Protocol Reshaping Trust
This international team is deploying Blockchain-enabled tools and techniques for all companies to leverage decentralized technology.
Get Growth
Get Circular
I manage Sales & Partnerships… And host their shows:
Cooperative Sectors
Partner Platforms
& Vendors
Web3
Blockchain Platforms:
- AI/LLM
- IoT
Services
Agencies
Consultants
Sales
Add programmable superpowers to every asset and interaction with transparency, security, & efficiency
To validate sales opportunities for prospects and industry influencers, created demo site and CEO interviews
NuArca is revolutionizing the way financial services, capital markets, and energy industries operate with Custom LLM Compliance Agents
The Right
Environment
Even at 8 years old you knew
It was better to ask for something
When your parents were
In a good mood . . .
Give your brand the same
Opportunity for success.
MINDS OPEN
ON THE MOUNTAIN
The Formula for Great Marketing
=
Upscales
Actives
+
Lots of
Data
+
Bringing Mountains to Madison Ave!
Data-Driven Marketing Activation
The Step Back – Nestle wants to offer membership for home water delivery services to the right audience by understanding their needs
Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and a Startup spirit
Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%
Feedback For Growth Flywheel
ai!
DApp/NFT Dev <> Sales <> Account Mgmt - PERT (Project, Evaluation, Review Technique)
NFT Management platform for customer engagement, membership, loyalty, etc.
Ecosystem
Led Growth
Partnerships
& Vendors
Production Mgr
Media Assets
Engage
Prospects
Collateral
Agreement
Launch
Go To Market
Up-Sell
Cross-Sell
User Data Insights
Ideation Sessions
Our
Socials
Sites
Decks
Use-
Cases
Endorse Us
Promo
Stunts
Media
Coverage
Events
Public
Speak
Demos
Articles
Automated
Smart Contracts
Acct Mgmt
New Functions
Niche &
Custom
Ideas
Deliver
Sales
Phase 2, 3, +
Phase 1
AI-Driven Market Research, Branding, Prospect Touchpoints & Content Supporting Every Step
Client
Feedback
ROI
User Support
GTM
Deployment
Assess Report
Optimize
ELG
Design
Inbound
Pull
Referrals
Targets
Outbound
Push
MarCom
Product
AI
Feedback
Loops
Legal
Compliances
Overview of PERT - Smart Growth Through Connected Teams... No Silos!
Digital asset and decentralized application initiatives thrive on the seamless collaboration between Product, Sales, and Marketing teams. Our PERT process map illustrates how these 3 pillars work together, each bringing their unique strengths while sharing insights and feedback that benefit the whole.
Product Teams drive innovation and quality, transforming market needs into tangible solutions. From initial design through legal compliance and production to delivery, they ensure our offerings exceed expectations. Sales Teams build and nurture relationships, turning market opportunities into partnerships while gathering invaluable real-world feedback. Marketing Teams amplify our message and maintain brand consistency, while using AI-driven insights to ensure every touchpoint resonates with our audience.
What makes this approach powerful is the continuous flow of information. Every handoff point becomes an opportunity for learning and improvement through our established feedback loops. Client feedback and user data don't just disappear into reports – they actively shape our next innovations through our ELG (Ecosystem Led Growth) hub. Our AI-driven foundation delivers actionable insights that ensure we're always learning from market realities, not just our assumptions. Through this ecosystem-led growth approach, each team's success builds upon and reinforces the others, creating a sustainable cycle of improvement and innovation.
The result? A more agile, responsive, and collaborative organization where everyone understands their role in the bigger picture. Whether you're in Product, Sales, or Marketing, this framework shows how your contributions connect to and enhance the whole, leading to better outcomes for both our teams and our clients. Together, we build trust through transparency and data-driven decision making.
AIBound.net is a platform designed to enhance collaboration and new revenue opportunities among interconnected partners within a Blockchain enabled Marketplace - tech vendors, software developers, growth agencies, and services.
By integrating artificial intelligence (AI) and blockchain technologies, AIBound.net automates, secures, and streamlines partnership management processes, enabling more efficient, transparent, and equitable Ecosystem Led Growth (ELG)
The platform leverages blockchain's key features - decentralization, transparency, immutability, and smart contracts to facilitate direct peer-to-peer transactions, reduce intermediaries, and ensure data integrity. AIBound.net will incorporate Web3 technologies like peer-to-peer networks, semantic web, and augmented reality to create a comprehensive and user-centric environment for partnership management. Organizations and individual agendas will be accommodated.
We are open to all markets but welcome businesses already utilizing cooperative models and revenue-sharing structures, such as partner referrals, loyalty memberships, and affiliate channels. By tokenizing customer touchpoints and integrating programmable super powered functions, AIBound.net creates new revenue streams and enhances customer engagement.
AiBound.net enables the transformation of traditional partnership models into a programmatic economy where value exchange is direct, efficient, and secure.
Parallel Brand Idea: Circular-Sponsored Partnership Ecosystem - AiBound.net
Just a reminder about who I am… www.DavidCutler.net
Captain Chock Blain
- AI Rocket Pilot
- Rugged yet nerdy adventurer
- Turns problems on their heads as he rockets over them with
efficiency, security, and dashing good looks.
A journey to and thru Web3 … From launch to landing - each revealing key attributes of 4 Phases ...
Our hero in Episode 1 - He prepares for his mission to save the Financial Industry with a brilliant idea - He acknowledges all inefficiencies because he has seen how tech can be a solution and competitive advantage... In the right hands.
Episode 2 - Launch! - All systems go as data aligns to accelerate navigation and progress with AI and Blockchain.
Episode 3 - Efficiency of connections between internal crew and external planets of partners … Network Effects!
Episode 4 - Ecosystem Exchange is working for the citizens! He rides off into the sunset to help the next industry in need.
HUD Visibility Security Connections
Gear = Value Prop:
Company Control
Customer Value
Community Success
Co-Earned Loyalty
Circular Models
“Circular” References
A Circular World
Circular Stories
Circular Thinking
See David’s First “Slideas”
Sales3
Web3
Links for Deeper Discussion: