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Marilyn A. Brown, PhD

Regents & Brook Byers Professor

NAE, NAS, AAAS, CEM

School of Public Policy

Georgia Institute of Technology

Drawdown GA Business Compact

October 29, 2024

Demand Response:

A Top Pick Solution for Georgia

  • Atlanta Metropolitan
  • Georgia State College
  • Kennesaw State
  • Morehouse College
  • Spelman College
  • Southface Institute
  • Greenlink Analytics
  • Partnership for Southern Equity
  • Georgia Tech
  • University of Georgia
  • Emory University
  • Georgia State

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Demand Response (DR):

Why is it a “top pick” for Drawdown GA?

DR is a tool for clipping expensive and polluting demand peaks. It’s good for the pocketbook and the environment, and it:

  • enhances system reliability,
  • supports energy adequacy, and
  • enables solar energy to grow by offsetting its intermittency.

DR also provides an opportunity for consumers to play a significant role in the operation of the electric grid by reducing or shifting their electricity usage.

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Look at this great example from Altus at the Quarter by Pulte Homes and Georgia Power in Atlanta in ~2019.

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Demand Response: Our analysis in 2020 suggested

the potential for sizable carbon mitigation by 2030

+Bill savings for Georgia households

+Low capital costs

+Enables greater integration of solar

+Less air pollution

-+Costs/tCO2 averted = yearly average of $5 to $6

1 MtCO2e solution in 2030 = 187,000 households participating in a DR program, shift 10% of their peak to off-peak demand.

Achievable Potential = Reduction of 2 MtCO2 in 2030, totaling 19.1 MtCO2 between 2022 and 2030.

Technical Potential = Reduction of 1.6 MtCO2 in 2030, totaling 31.3 MtCO2 between 2022 and 2030.

Using the DOE National Energy Modeling System (GT-NEMS 2019), we estimated:

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Georgia households, businesses, and industry would see lower electricity prices and bills

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Achievable Potential = Prices are on average 0.15% lower over the decade, saving Georgia households ~$87 million.

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Achievable Potential = Prices are on average 0.33% lower over the decade, saving Georgia businesses ~$155 million.

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Achievable Potential = Prices are on average 0.12% lower over the decade, saving industry in Georgia ~$24 million.

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Brown, Marilyn A. and Oliver Chapman (2021), “The Size, Causes, and Equity Implications of the Demand-Response Gap, Energy Policy, 158 (November), https://doi.org/10.1016/j.enpol.2021.112533

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There are many types of demand response programs

Price-Nased

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Incentive-Based

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Regulated Markets

Competitive Markets

  • Direct Load Control (e.g., Georgia Power’s Thermostat DR Program)
  • Curtailable Load Resources
  • Interruptible Load Riders
  • Demand Bidding
  • DR Aggregation
  • Ancillary Services Market
  • Capacity Market

10- and 30-minute ramping DR & DG

DG & DR Response Services and Contingency Reserves

Managing load via conservation voltage reduction (CVR) measures to avoid Energy Emergency Alert

T&D Service providers

Emergency Services

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  • Time of Use (TOU) pricing
  • Real-time Pricing (RTP)
  • Critical Peak Pricing (CPP)

“You can save up to 15% on cooling costs and up to 10% on heating costs by controlling your heating and air system with an advanced thermostat.” Source: Georgia Power. “I heartily agree” with the proposal to continue the Residential Thermostat DR Program (Brown, 2022).

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Direct load control delivers more carbon drawdown than dynamic pricing.

“Timed/smart water heater programs are being implemented by four of the nine peer utilities and are being pilot tested or studied by two other peer utilities. A residential water heater DR pilot program is being tested by Georgia Power.”

HVAC and water heating are key technologies for demand response in Georgia

Testimony before the Georgia Public Service Commission on Georgia Power’s 2022 Integrated Resource Plan (Docket 44160) and Demand Side Management Plan (Docket 44161). 5/26/2022. https://psc.ga.gov/search/facts-document/?documentId=189985.

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Local EMC policies drive DR adoption in rural GA

Hart EMC

Snapping Shoals EMC

Wheeler County

Dodge County

Hart EMC

Snapping Shoals EMC

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Infrastructure for DR is in place for most, but not all of Georgia

Wheeler County

Dodge County

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Looking to the future:

Electrification of light duty vehicles can be better managed with DR (Source: National Energy Modeling System GT-NEMS 2023). Georgia Tech finds that:

Data centers and other large loads, as well as battery charging systems can be dispatched to provide frequency regulation and short-notice resources for managing wind and solar ramps. The Texas System Operator (ERCOT) has 600 MW of registered controllable loads (~half of one Vogtle nuclear reactor).

Data center loads can be better managed with DR (Source: North American Electric Reliability Corporation – NERC):*

With EPA’s 2024 Clean Car Standards, by 2035, the U.S. transportation sector could experience a 15% reduction in CO2 emissions, but electricity prices could increase by 15%. When combined with DR programs, the increase in electricity prices is reduced by 7% by 2035 – cutting in half the price increase.

*NERC (2024) 2024 Summer Reliability Assessment.

The transition to renewables can be better managed with DR (Source: National Energy Modeling System GT-NEMS 2023). Georgia Tech finds that DR facilitates solar energy expansion by helping to address its intermittency.

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Demand Response

A solution for Georgia that;

  • Reduces carbon emissions
  • Saves consumers money
  • Features low costs for utility providers
  • Facilitates solar power.

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Dr. Marilyn A. Brown 

Interim Chair, School of Public Policy 

Georgia Institute of Technology 

Email: mbrown9@gatech.edu 

Phone: 404-385-0303  

Climate and Energy Policy Lab: www.cepl.gatech.edu

+ Graduate Students: Oliver Chapman, Snehal Kale, Niraj Palsule, and Suprita Chakravarthy

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Green = Existing; Yellow = Pilot program or being developed; Blue = Being considered or modeled. Source: Brown, 2022.

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Solution Tracker Launch Events

Register Here

December 4

Food, Ag, & Land Sinks

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December 11

Electricity & Buildings

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December 13

Transportation & City Emissions

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Beta Tracker Here