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Digital Citizenship: Beyond the NIC

A project by Class of Digital Media Foundation – Spring 2025

Muneeba Waheed

Anoosh Waheed

Hassan Baloch

S. Nayyar Abbas

Pehchan Digital ID – Beyond the NIC

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What is Digital Citizenship?

The responsible use of technology by anyone who uses computers, the internet, or digital devices to engage with society.

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Beyond the NIC:

Expanding identity beyond physical ID cards (NICs) to secure, digital, and accessible forms of identification.

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Summary:

This project proposes a comprehensive digital ID system that redefines how citizens interact with services, ensuring security, accessibility, and empowerment in the digital era.

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Problem Statement

  • Overdependence on physical NICs
  • No unified digital ID access
  • Online fraud, misinformation, and identity theft rising
  • Marginalization of rural citizens without access to digital platforms

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  • 73% of Pakistanis use mobile phones (PTA, 2025)
  • Only 31% use secure digital IDs
  • Cybercrime surged 83% in 3 years (DRF)
  • 1 in 3 internet users in Pakistan has faced fake identity issues
  • 1+ billion globally lack proper digital identity (World Bank)
  • Phishing up by 18% in 2024 (Tribune), often via fake offers scams

Statistics & Numbers

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Proposed Solution

  • Digital ID System with biometric & multifactor authentication
  • Mobile-friendly (app/portal)
  • Linkable with services like healthcare, education, banking, and government portals

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Goals and Objectives

  • Inclusion: Make digital identity accessible to all citizens
  • Trust & Security: Build confidence in online systems
  • Authenticity: Minimize fake accounts and misinformation
  • Awareness: Educate citizens on their digital rights/responsibilities

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Branding & Identity Design

  • Logo Design & Identity
  • Title: Digital Citizenship: Beyond the NIC
  • Tagline: “Empowering Your Digital Identity”
  • Color Scheme
  • Font: Roboto, Raleway
  • Tone: Empowering, Safe, Accessible

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Screens and Mockups

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Social Media Posts

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Scan to Share Feedback

Digital Citizenship: Beyond the NIC

A project by Class of Digital Media Foundation – Spring 2025

Muneeba Waheed

Anoosh Waheed

Hassan Baloch

S. Nayyar Abbas

Pehchan Digital ID – Beyond the NIC

15

Pechan Digital ID – Beyond the NIC

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