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COCKTAIL STORY

2018

Cocktail Categories

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PUNCH

XXL size

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One of sour

Two of sweet

Three of strong

Four of weak

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David Wondrich – Bartneder, drinks columnist, modern cocktail revolution observer

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• Pre-Dawn (before 1800
• Dawn of the Cocktail (1800-1860)
• Golden Age (1860-1920)
• American Prohibition (1920-1933)
• Years of Indulgence (1934-1968)
• The Dark Ages (1969-1989)
• Age of Rediscovery (1990-2000)
• Cocktail Revival (now)

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Cocktail Archaic

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Equipment:

Loggerhead

Toddy Stick

Mortar

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Cocktails:

Egg Nog

Toddy

Julep/Smash

Sling

Barocco (1830-1880)

Ice

Rolling/Throwing

Julep Strainer

Silver Mugs

Fruits, berries

Syrups

Jerry Thomas

Mixologist

Drinks Architect

Drinkist

Bon Vivant

Sour

Collinz

Fizz

Fix

Classic Period - Golden Age (1885-1920)

1884 – Shaker Patent

Hawthorne strainer

Squeezer

Filoxera

Spirits

Dry Cocktails

Jigger

Glass

Stir

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I Degradation (1920-1933)

• 30 000 Speakeasy in NY
• about 10 000 people died after being poisoned with alcohol
• Walgreens Pharmacies grew up from 20 to 601
• cruises
• Home Cocktail parties

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Art deco - Years of Indulgence

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(1933-1939)

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Writers

Actors

Hotels Industry

Cocktails Clubs

Gatsby by Fitzgerald

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1930

Cocktail Industrialisation (1945-1967)

1980

Martinis

1970

Highballs era

1967 Vodka is the top seller white spirit

1976 Vodka becomes more popular than Whiskey

II Degradation - The Dark Ages (1970-1990)

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Renaissance - Age of Rediscovery

Any time drink

Handmade

Local

Nature

Sugar

Fructose

Glucose

VODKA

TONIC

Glens Vodka

Fentimans Tonic

Peychaud's

Cranberry

Lime

Eco

Veggie Cocktails:

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• Cucumber
• Arugula
• Tomatoes
• Olives
• Capers
• Corn
• Paprika
• Spinach
• Cilantro
• Basil
• Carrot
• Beetroot
• Green Beans