Snapchat and Magic 98.3

Nicole Diefenbacher

What is Snapchat?

Snapchat is basically a platform to send fun pictures between friends. It has more recently been being used by businesses, tv shows, celebrities, bands and more.

Users include not only everyday people, but celebrities like Reese Witherspoon, musicians including John Mayer and Ed Sheeran, bands like Maroon 5, radio stations such as Z100, even the White House has its own Snapchat account!

Who Uses Snapchat?

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• According to Snapchat’s website, “Over 150 million people use Snapchat every day...Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. In short, Snapchat is about great storytelling”
• Their website also states that they found in a survey from 2015 that “on any given day, Snapchat reaches 41% of all 18 to 34 year olds in the United States”

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Snapchat Stories

• While Snapchat was originally made as a private messaging app, which it can still be used for, they have what are called “Snapchat Stories”, which is a more public way of sharing.
• Stories can be seen by anyone that is following you
• Snapchat stories are a great resource for showing your followers what is going on that day!
• Stories stay up for 24 hours and every individual snap on the story can range from 1 to 10 seconds long.

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How Can Magic 98.3 Use Snapchat?

1. Snap Ads
2. During Events
3. Behind the Scenes/In the Studio

What are Snap Ads?

• Snap Ads are simply advertisements seen on Snapchat. They are usually placed in between stories. Users have the option of sliding up on the ad for more information, such as links to articles and websites.
• Another way ads are used are through sponsored lenses or filters.
• According to their website, Snapchatters play with a sponsored lens for 20 seconds on average.
• Local geofilters cost $5, but can be raised during special times like holidays or parties.

How Can Magic 98.3 Use Snap Ads?

• In between stories, an ad can be placed with a link to the Magic Website. The ad could be, for example, depicting a contest that Magic is currently holding, or anything else that might grab the interest of the viewer.
• Sponsored lenses are a bit on the pricier side(depending on time of year and day, holidays, etc; $100,000 was the lowest I saw), but pop up ads placed between stories are $55 for 1,000 views.

(http://digiday.com/platforms/snapchat-slashing-ad-price s-brands-sources-say/)

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How Can Magic 98.3 Use Snapchat During Events?

• During events, the staff can take snapchats to add to the Magic 98.3 Snapchat story.
• These snapchats can include videos and pictures of listeners playing games, winning prizes, charging their devices at the charging towers, staff interacting with listeners, etc.
• Anyone who follows Magic 98.3 on Snapchat will be able to see these stories and if they are interested in what is going on at the events, they may come down and join!

How Could Magic 98.3 Use Snapchat Behind the Scenes?

• People LOVE “behind the scenes” content. It helps them feel connected with who they are watching, or in the case of Magic 98.3, listening to.
• Promotions staff could take snapchats of the jocks on air, showing what it is like in the studio during a broadcast. They could take snaps of guests who come in, contests that are being held, any and all behind the scenes content that could be interesting to the viewer.

Why is Snapchat a Good Tool for Magic 98.3?

• Snapchat is a great way to show listeners what Magic 98.3 is all about!
• Through ads, snapchats during events, and behind the scenes snapchats, Magic 98.3 can give its viewers premium content in real time!