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Session One:

Media and Me

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What is “Media?” Media are simply channels of communication: ways of spreading information, entertainment, even advertising. Some examples include:
Newspapers TV news & shows Radio Podcasts Social media (Instagram, etc) Pamphlets Billboards	Books Posters Street signs Advertising Movies Apps Video games YouTube

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I spotted…	I see/ use it…	I spotted…	I see/ use it…

Spot the Media

There are at least nine examples of different kinds of media in this picture. Can you find them all? Write them below, and reflect on how often you see or use them. Every day? Once a week? Hardly ever?

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Show Me!

Back in the Day…

What’s positive? What’s Negative?

Today…

What’s positive? What’s Negative?

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Our Turn

In 1980, there were 55 daily newspapers in Australia, including 37 regional (country) papers.

33 Daily newspapers in New Zealand.

There are now 32 daily newspapers, and 20 regional daily papers. People can get digital subscriptions to newspapers from all over the world.

22 Daily newspapers in New Zealand.

Discuss: What's positive and negative about how it was in the 1980s? How about today?
1980: Today:	1980: Today:

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Our Turn

In the 1980s, most advertising aimed at

kids was on TV, between 3pm and 5pm

and between the weekend morning

cartoons. There were no streaming

services, no DVD or Blu-Ray, and only 3%

of households had a video cassette

recorder.

Kids watch much less live TV, and spend more

time on streaming services, YouTube, and video

games.

Ads can play before a video
Ads pop up in social media feeds
There is product placement during kids' TV shows. (Product placement is where the company making the product pay for it to be included in the show... for example, a drink company will pay for a beloved character to be seen drinking their drink.)

Coca Cola in Stranger Things

Discuss: What's positive and negative about how it was in the 1980s? How about today?

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Our Turn

The very first connection to the global

internet in Australia was in June 1989, at

the University of Melbourne. By 1998,

only 16% of households had access to the

internet.

Today, 95% of households with kids under

the age of 15 have access to the internet.

Young Australians aged 6-13 spend almost 16 hours each week online. Eleven of those hours are at home.

Discuss: What's positive and negative about how it was in the 1980s? How about today?

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Our Turn

Facebook and Twitter were released

in 2006. Before that, there was no

social media!

Australians now spend on average

five hours per week on social media

(like Facebook, Instagram, TikTok).

Discuss: What's positive and negative about how it was in the 1980s? How about today?