1 of 16

CoinHQ

Empowering the Investors of Tomorrow

2 of 16

Our Mission

CoinHQ’s community-driven approach offers users invaluable guidance into managing digital assets, increasing personal wealth and navigating the future of Web3. CoinHQ was built to help bridge the information gap for new investors, while also providing a platform for the web3 community to coalesce and openly share their insights. Our goal is to be the epicenter of the conversation; a place where the crypto and web3 community can come together to discuss anything from DEFI and NFT’s to how they see the world changing in the next 5-10 years. In a community where everyone is unified by their vision for the future, we hope to be the platform empowering those visionaries to use their voice and share their knowledge with others.

CoinHQ

3 of 16

Our Pillars

CoinHQ

Credibility

Our credibility stems from the incredibly insightful and influential contributors leading the conversations on our platform. Our commitment to sourcing accurate data and limiting restrictions on community discourse helps us earn the trust of our users.

Community

In addition to being a place for crypto-enthusiasts to openly discuss their ideas without fear of judgement, CoinHQ aims to help new investors assimilate into this extremely open and supportive community.

Convenience

We aggregate market information in one place to make the learning process easier for our users. From news articles and recent tweets to price changes and tokenomics, we’re on a mission to be the one-stop-shop for all things crypto.

4 of 16

Problem

CoinHQ

Scattered Community

Difficulty in Getting Started

Inability to Keep Up

The quality and quantity of journalism in the crypto space is quite prevalent. However, the process for consumers to find what they’re looking for often means scouring through countless Twitter feeds, discord chats, and Reddit threads to find the slightest bit of info on a specific DAO/coin. This difficult and lengthy process harms the community by manufacturing and inflating an information barrier that separate investors from the information needed to make informed investment decisions.

While some have been investing in the space for years, more than 40% of all crypto purchases come from new investors, most of whom have been spurred by the FOMO of unrealized gains. For individuals just starting out in web3, there is no central site to learn about the space and familiarize yourself with your investments. Even for more experienced investors, there is a need for something to supplement the information found on Twitter, more specifically information relating to the financial success of a DAO/coin.

The web3 community is large, opinionated, and extremely active. However, they live on several different platforms. Twitter has become a spam-bank for bogus NFT projects; Discord chats are now invite-only given the emergence of bots that can compromise servers; and Reddit is too anonymous to lend any real credibility to the information. At the end of the day, people are looking for a way to be part of this community in an accessible and digestible way.

Source: Cardify (2021), Customer Testimonials

5 of 16

Solution

CoinHQ

Everything in One Place

Accessible and Inclusive

Bridging the Info Gap

Given the freelance talent and increasing interest in the space, there are plenty of authors willing to supply high quality content to readers who are hungry to learn more. CoinHQ brings these industry experts and content creators under one roof to share their thoughts with the masses.

We present information in a way that digestible and accessible to the novice investors without any kind of restrictions. Unlike discord chats which only benefit the participants within them, our information can be accessed by anyone with access to the internet. Isn’t that what web3 is all about- democratizing and decentralizing information?

CoinHQ brings everything under one roof. Both prospective and experienced investors can learn about, track, and discuss their investments without having to jump between 4 different apps. For professional investors, CoinHQ will offer a premium service that provides additional investment information and data-points beyond the basic version

CoinHQ

6 of 16

Simply Put...

CoinHQ

CoinHQ

: Crypto/Web3

: Stocks

7 of 16

Our Immersive Ecosystem

CoinHQ

Text

Community-driven Media

Text

Real-time “Tokenomics”

Traditional Asset Management

CoinHQ

We bring data and people together in the hopes of catalyzing the conversations of the future. Aggregating market information and fostering discourse within the community helps our users be part of the discussion and make more informed investment decisions.

8 of 16

Native and Co-Created Content

CoinHQ

CoinHQ offers creators and contributors the opportunity to promote their own existing content to our powerful audience of crypto and web3 enthusiasts.

Our commitment to sourcing a credible pool of high-quality contributors means our users can engage with the community with ease of mind.

We partner to identify key themes and ideas that our clients want and create immersive content experiences that help drive their marketing messaging to our highly engaged audience.

9 of 16

Why Now?

CoinHQ

“What’s a dogecoin? Who is Shiba?”

- Just about every person over the age of 40

221%

y-o-y increase in domestic searches for “Web3.0”

55%

of Bitcoin investors started investing last year

1 in 3

Crypto investors know admitted to knowing “little to nothing” about it

Source: Baidu Search Index (2022), NextAdvisor, Cardify (2021)

10 of 16

Market Validation

CoinHQ

CoinMarketCap, which reached hundreds of millions of users a year, was recently acquired Binance for $400M.

Deep DAO has raised a total of $3M in funding over 2 rounds, their latest being a seed round back in June.

Crunchbase has raised a total of $56.5M in funding over 4 rounds.

LunarCrush has raised a total of $2.1M in funding over 4 rounds, their latest a Series A last May.

Seeking Alpha has raised a total of $7M in funding over 3 rounds, their latest a Series B.

CoinMarketCap

DeepDao

Crunchbase

LunarCrush

Seeking Alpha

Source: Crunchbase (2022)

11 of 16

Competitive Landscape

CoinHQ

12 of 16

Business Model

CoinHQ

3% Conversion Rate

5% Conversion Rate

10% Conversion Rate

  • The Avg following of our authors is just over 120,000 followers
  • Contributors, who earn a flat rate per article, will drive traffic to the site through their own Twitter, bringing us one step closer to the very customers we’re servicing.
  • Years 1 and 2 will focus on curating the user experience to meet out customers’ rigorous expectations (adding a mobile-friendly version, developing the investor marketplace, etc.)
  • Years 3 and 4 will include launching our premium offering, licensing our API, and the development of $HQ.

13 of 16

Growth Milestones

CoinHQ

Phase 1

Phase 2

Phase 3

Phase 4

  • Recruit authors
  • Curate community
  • Explore partnerships
  • Build product
  • Launch Coin HQ
  • Marketing Campaign
  • Begin development of premium offering
  • Launch iOS app
  • Launch Android app
  • Begin development of $HQ
  • Launch premium offering
  • Launch CoinHQ Investment DAO
  • Launch Investor marketplace
  • Launch $HQ
  • Begin exploring options to license API

14 of 16

Supporting Drivers of Growth

CoinHQ

Expanding Global Acceptance

Nation-wide

Retail Adoption

Increased Access to Trading

Institutional & Corporate Adoption

86% of central banks are considering digital currencies.

Over $64B in institutional crypto AUM. Meanwhile more corporate treasuries are embracing crypto assets.

Familiar brands like Robinhood, Fidelity, and Venmo have increased access to crypto trading.

As of 2021, there were over 300M crypto users world-wide. 46% of American crypto owners are already using it to make purchases.

Source: TripleA (2021), BIS, Inside (2021)

15 of 16

Traction

CoinHQ

“The hardest part is just figuring out where to start.”

“Crypto content is worthless when you have no idea where to look”

“My friend told me he made $1000 on an NFT but when I invested, I lost all my money”

“I check my Coinbase for blue-chips, Metamask for NFT’s and like 4 different websites for money that’s staked.”

16 of 16

Use of Funds

CoinHQ

    • $40k to be spent on developing the beta version of CoinHQ.app
      • Price-tracking/News aggregation/Community forums developed
      • Team already contacted and ready to begin working
    • $20k to be spent on hiring a Chief Tech. Officer to oversee day-to-day functions including site maintenance and digital wallet integration
    • $5k to be spent on building partnerships with influencers and subject-matter experts in the crypto space
      • Goal is to add at least 1 more person to the board

UI/UX

Web Dev.

CTO

Strategic Outreach

    • $10k to be spent on building out the initial user inter-interface and functionality
      • Includes plans for both web and mobile versions
      • Designer on standby ready to begin working