IMPROVING SOCIAL MEDIA & FUNDRAISING

EFFORTS FOR ADDITIONAL REVENUE

A STYSA Member Symposium Session

Saturday • Montgomery Ballroom B • 2:00 – 2:55 PM

Katy Youth Soccer Club

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About the Presenter

Katy Youth Soccer Club | Social Media & Fundraising

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Larry Wright II

Treasurer & Social Media Co-Chair, Katy Youth Soccer Club

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KYSC Treasurer & Social Media Co-Chair

Jan 2021 – present — runs KYSC's Facebook ad campaigns and its TeamSnap/LeagueSide sponsorship program.

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KYSC Coach since 2018

12 seasons on the field with our players and families.

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B.S. Marketing, University of North Texas

Foundation for KYSC's social media and sponsorship strategy.

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20+ years of volunteer fundraising & sponsorship experience

Assistance League of Houston — sponsorship development & social media marketing since 2003; Houston Livestock Show & Rodeo BBQ Committee — raises $4M+ per year.

M.B.A. in Energy, University of Oklahoma (Price College of Business)

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Reading the Numbers

Katy Youth Soccer Club | Social Media & Fundraising

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Before we look at results, here's how Meta (Facebook) defines the metrics behind every campaign in this section.

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Views

The actual number of times a post or ad was viewed or displayed.

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Viewers / Reach

The number of unique Meta (Facebook) accounts that saw the content.

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Engagements

Actual clicks, likes, comments, and shares — real interaction, not just a view.

Source: Meta Ads Manager & Facebook Content Library, July 2026

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Facebook Campaign Performance — July 2026

Katy Youth Soccer Club | Social Media & Fundraising

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Boosted as a paid ad, the FAQ post became our single strongest performer:

8,899

views

3,532

accounts reached

for $127.78 spent

Views = organic content-library totals. Boosted-ad figures at right are from Meta Ads Manager.

Source: Facebook Content Library export & Meta Ads Manager, July 2026

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Spotlight: The FAQ Campaign

Katy Youth Soccer Club | Social Media & Fundraising

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8,899 views • 3,532 accounts reached • $127.78 spent

Who saw it (age & gender):

35–44

51.6%

25–34

22.6%

45–54

14.8%

65+

7.8%

55–64

3.2%

Women made up the majority of viewers in every bracket (an estimated 7 in 10 overall).

• Swipeable FAQ format answered real questions — registration, teams, schedules, volunteering.

• Best cost efficiency of any post this season.

• About 7 in 10 viewers were women, concentrated in the 25–44 age range — our core parent audience.

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Spotlight: Registration Is Open

Katy Youth Soccer Club | Social Media & Fundraising

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21,285 views • 12,266 accounts reached • $102.44 spent

(Boosted ad; started as an organic post with 1,676 views / 728 reached)

Who saw it (age & gender):

35–44

59.7%

25–34

22.1%

45–54

14.8%

55–64

2.1%

18–24

0.8%

Women made up the majority of viewers in every bracket (an estimated 8 in 10 overall).

• Clear, deadline-driven call to action — "last day to register".

• Our broadest paid reach of the season.

• Same core demo as the FAQ post — women made up an even larger share here (~8 in 10), still concentrated in 35–44.

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What We Learned

Katy Youth Soccer Club | Social Media & Fundraising

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• Answer-driven content (FAQs, how-tos) outperforms plain announcements.

• Our core audience is women ages 25–44 — build creative and copy for them first.

• Small daily budgets ($10–20/day) still deliver strong reach — boosting works.

• Deadline urgency ("last day to register") drives the biggest jumps in views.

• Sponsor coupon links are cheap to run but reach fewer people — pair them with an organic post for reach.

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Fundraising Partners: TeamSnap & LeagueSide

“Create connections that unlock the power of play.”

For more than 15 years, TeamSnap has pioneered youth sports technology — transforming how teams, clubs, and leagues run their seasons. LeagueSide is TeamSnap's sponsorship arm, connecting national brands with local clubs like ours.

30M+

Parents, players & coaches

19,000+

Sports organizations

$19M+

Invested in sponsorships

Eligibility requirement

Sponsorship fundraising through TeamSnap/LeagueSide is only available to registered 501(c)(3) nonprofit sports organizations — which KYSC is.

Katy Youth Soccer Club | Social Media & Fundraising

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Our Story With TeamSnap

Katy Youth Soccer Club | Social Media & Fundraising

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KYSC has grown alongside TeamSnap since 2021:

2021

TeamSnap partners with Waud Capital to accelerate expansion — the year KYSC came on board.

2022

TeamSnap for Business launches, and TeamSnap acquires LeagueSide — creating a combined sponsorship & brand-solutions offering.

2023

TeamSnap acquires MOJO Sports (coaching resources & live streaming) and launches TeamSnap Registration.

2024

TeamSnap+ launches with training content from pro partners, including MLS and US Youth Soccer.

2025

TeamSnap ONE launches — the platform KYSC uses today.

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KYSC Sponsorships in Action

Katy Youth Soccer Club | Social Media & Fundraising

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Lowe's holds category exclusivity as our only Home Improvement sponsor this season.

Lowe's Spring 2026 — deliverables completed:

✓

2/14

Pre-season survey sent

✓

2/21

Web banner live on site

✓

3/14

Social media post #1

✓

3/29

Field banner verified

✓

4/11

Social media post #2

✓

5/2

Post-season survey sent

Every deliverable is tracked and verified through the TeamSnap sponsorship dashboard — the same internal-control discipline we apply to club finances.