Lesson 5
Designing Your Value Proposition
Build a 10-second pitch
Element | Give me the answer | Helps to understand |
1. WHAT | What is your product and what does it do for the customer? | Startup type |
2. WHY | Why does your customer want this outcome? | Relevancy & Urgency |
3. HOW | How do you solve the problem better than the current alternatives? | USP of startup |
To help you build your pitch, read about Can you pitch your startup in 10 seconds? by Jeroen Coelen
Brochure Testing!
Learn to make your brochure at Brochure testing: the ultimate guide to test value propositions by Jeroen Coelen
Download your Google Doc template here. When you’re done, paste a screenshot 📷 of your brochure on to this slide and include a link for your own reference.