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McDonald’s Signs Its Largest Deal in 20 Years

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By: Amelia Lucas

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Article Summary

  • McDonald’s just acquired a tech company, Dynamic Yield, that will help personalize the drive-thru experience
  • Deal valued at more than $300 million
  • McDonald’s will upgrade its stores with digital boards and menus
  • Drive thrus will be personalized based on factors like weather and habits
  • McDonald’s will spend over $1 Billion updating existing stores

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Relationship to Marketing

  • By adding this technology, McDonald’s can better meet the needs of their target market) E.g. in hot weather they can highlight ice cream and cold salads.
  • This pushes McDonald’s into the digital age - will aide with other online trends like mobile ordering and delivery
  • Promotion is the key to this technology allowing each store to highlight what customers want

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What Might Happen Next

  • Customer may complain that they are getting the full menu (like people complain that they don’t see everything on the Facebook or Instagram feeds)
  • This technology may not be accurate and sales may decrease

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Finishing Touches

  1. Go back and limit your slide text - NO SENTENCES, use phrases
  2. Ensure you have covered all of topics I have asked for
  3. Add RELEVANT images but do NOT go overboard
  4. Check your spelling and grammar