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Learning from the 16 Days of Activism: �Post-campaign workshop

Tuesday 14 December 2021

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Acknowledgement of Country

��We wish to acknowledge the custodians of this land, The Wurundjeri people, their Elders past and present, and any Aboriginal or Torres Strait Islander people here today. I also want to express my gratitude that we share this land today, my sorrow for the costs of that sharing, and my hope and belief that we can move to a place of equity, justice and partnership together.

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Agenda and Housekeeping

This webinar is being recorded and will be available following the session on the 16 Days section of our website.

There will be a Q and A session at the end of this event where you will be able to connect with the team and ask questions about your campaign.

We would like this space to be respectful and safe for all attendees and speakers, so please consider this as you ask questions and interact in the chat box.

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Natasha Darrigan

Senior Campaigns Advisor

Respect Victoria

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16 Days of Activism Against Gender-Based Violence (‘16 Days’) Statewide Campaign 2021

��Luke Butler | Manager, Campaigns�Natasha Darrigan | Senior Adviser, Campaigns��Grantee Wrap Up Session�Tuesday, 14 December 2021

OFFICIAL

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Acknowledgement of Country

I acknowledge the Traditional Owners of the various lands on which we meet today.

We pay our respects to the Elders past and present, for they hold the memories, the traditions, the culture and hopes of Aboriginal and Torres Strait Islander peoples across Australia.

OFFICIAL

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Grassroots Initiative – 2021 (Partnering with Safe and Equal)

OFFICIAL

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Grassroots Initiative – 2021 (Partnering with Safe and Equal)

In June 2021, following a tender process, Respect Victoria awarded funding to Safe and Equal to run grassroots activity.
Safe and Equal partnered with the Municipal Association of Victoria (MAV), the Victorian Council of Social Services (VCOSS), No To Violence (NTV) and the Women’s Health Services Council (WHSC) to leverage their respective membership bases and expertise.
Small grants were delivered and a campaign toolkit, supporting assets, email support, webinar events.
The initiative will be independently evaluated in the new year.
A total of 113 applications were received: 94 membership orgs, 68 councils, 30 community organisations.

OFFICIAL

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Walk Against Family Violence (WAFV) – 2021 �(Partnering with Safe Steps)

OFFICIAL

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State-Wide Campaign – 2021 (Respect Women/Respect Is…)

OFFICIAL

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State-Wide Campaign – 2021 (Respect Women/Respect Is…)

Respect Victoria ran it’s bystander focused campaign, Respect Women: ‘Call It Out’ (Respect Is) from 21 November to 12 December 2021 across channels like regional TV, YouTube, digital banners, social media, radio, Spotify.
Respect Victoria will be evaluating impact in the coming months but initial results show engagement has been high through digital channels.
This year, Respect Victoria engaged with Victim Survivor Advisory Council (VSAC) members in a photoshoot and captured their stories of what respect means to them for organic social media.
Additionally, we worked with 16 Days Ambassadors Rosie Batty, Cam Nguyen, Kristy Dickinson, Luke and Daniel Mancuso (YiaYia Next Door), and Nyadol Nyuon and captured their stories of what respect means for organic social media.

OFFICIAL

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State-Wide Campaign – 2021 (Respect Women/Respect Is…) – VSAC Partnership

OFFICIAL

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State-Wide Campaign – 2021 (Respect Women/Respect Is…) – Ambassadors

OFFICIAL

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Thank You

Thank you for your involvement in the 16 Days and your time today.

OFFICIAL

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Claire Bower

Health Promotion Officer

Gippsland Women’s Health

OFFICIAL

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Gippsland’s local approach to

16 Days of

Activism 2021

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Gippsland

source: rdv.vic.gov.au/regional-partnerships/Gippsland

I would also like to acknowledge the traditional owners of the lands on which I work, the Gunaikunai and Bunerong people who have cared for the land which is now known as Gippsland for many thousands of years.

Gippsland is a large region in the east of Victoria with 6 local governments areas.

How did GWH engage with the campaign?

- we aimed to engage the whole region to have a coordinated approach to 16 DOA...first time ever and big task

-this was in response to our partner's needs, they didn't want to work in silos anymore and wanted to be a part of building a collaborative approach

-we adapted the Respect Victoria messaging and localised it to our community, examples on next few slides

-GWH chaired 3x working groups with regional partners to collaborate on 3x shared activities; social media and media activities, a film campaign and visual presence activities.

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Support

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Virtual Collateral

Virtual Backgrounds and Banners
Social media toolkit
Email signature

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SOCIAL MEDIA PERFORMANCE

#LetsChatGippsland

#16DaysOfActivism

#RespectIs

as of 7th December 2021.

Gippsland Women's Health statistics from posts only. Figures do not include social media stories or results from partner accounts.

Facebook

25 posts

11625 impressions

873 interactions

(reactions, comments, shares, link clicks)

Instagram

22 posts

2872 impressions

3199 interactions

12 posts

1491 impressions

1604 interactions

Campaign Hashtags:

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www.16daysgippsland.com.au

Website

As of 7th December:

1399 website visits by 487 visitors, including 252 visits to the Resources page.

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Visual Presence

Face Masks - Banners - Badges - Stickers

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Media Coverage

Key Media Support (including but not limited to):

Gippsland Times, Sentinel-Times, The Warragul-Drouin Gazette, Bass Coast Shire, The Latrobe Valley Express, Baw Baw Shire, ABC Gippsland

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Who got involved?

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Region-wide collaborative approach
Increase in region's confidence
Seeing partners tie their events into the Let’s Chat theme
Regional leader's support
Localised social media content
Campaign website
Partnership with local newspapers and print media outlets
Significant reach across social media platforms
Strong brand presence across digital media and in-person events

Successes

Collaboration and coordination was a success, having the same visual presence across the region means we are able to build on this public recognition in future years

Increase in confidence of partners to get involved in 16 DOA.

Seeing partners tie their events into Let’s Chat theme and focus on primary prevention.

Seeing leaders visibly get involved and voice their commitment to ending VAW

The social media content we developed was localized and wording in line with common cause GE messaging research. Offered easy way for orgs to get involved if they haven't previously. eg Myli Comm library

Website to house all info, central platform for downloading resources and calendar of events

Partnership with local paper meant free podcast produced and great to have their perspective on the working group

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Refine and review your audience
Allow time, money and resources for extensive promotion
Partner with local media outlets
Embed diversity

Learnings

For this campaign we decided to focus on all persuadable people but next time I would suggest we go one step further and focus in on this group and go one level further and say all persuadable parents or all persuadable trades people or men and boys etc. important to continue to refine who your messages are targeted to and be constantly reviewing this

Allow time and money for advertising to boost community participation

and engagement with the campaign. Think of 16 DOA as a 12 month investment not a 16 day event

Ensure your activities are well

resourced; make sure you have a comms person or people as they are essential for professional branding and logo

Partner with local media outlets; work with them from the beginning to inform them about primary prevention. Even though we made it clear, they are still keen to promote FV response stats. If we get them on board from the beginning, they will get their message right

Intersectionality/diversity; check in regularly to ensure you have the representative mix of people around the table, we called on key partners such as Disability sector or First Nation's partners at certain points but would be good to have them continually involved.

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Thank

You.

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Sally Reiffel

Manager, Family Safety and Healing Programs

Bendigo and District Aboriginal Cooperative

OFFICIAL

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The Clothesline Project

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Anita Bhandari

Community Engagement Worker

Didi Bahini Samaj

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16 DAYS OF ACTIVISM� AGAINST FAMILY VIOLENCE

DIDI BAHINI SAMAJ VICTORIA (DBSV) APPROACHES

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Acknowledgment of country

I would like to acknowledge Aboriginal and Torres Strait Islander people as the first peoples and traditional owners and custodians of this land.

I pay respects to the ancestors of this country, elders, knowledge holders and leaders, past, present and emerging and extend my respect to all Aboriginal and Torres Strait Islander people.

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DIDI BAHINI SAMAJ VICTORIA (DBSV)

Didi Bahini Samaj Victoria (DBSV); Nepalese women-led organisation in Australia

Committed to gender equality and women empowerment to ascertain women’s quality of life.
Engaged to promote women’s participation by doing various activities concerning to:
women capacity and confidence building, health and wellbeing;
Prevention of family violence and raising awareness against violence
recently actively engaging COVID vaccination education, prevention and preparedness, supporting newly arrived young international students in COVID crisis.

Committees: 17 COMMITTEES (1 Executive Committee, 1 ADVISORY Committee and 15 UNIT COMMITTEES)

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Main Area of involvement

Creative cultural celebration
The primary forum for discussion and information sharing
Innovative women’s health and wellbeing programs
Women’s capacity and confidence-building programs
Prevention of Family violence – making family violence issue is everyone’s business across the Nepalese communities
Self-care and self-empowerment activities
Support groups and support systems
Networking and advocacy
Community engagement and social connection
Supporting women in Nepal
Supporting international students

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DBSV’S 16 DAYS OF ACTIVISM CAMPAIGN APPROACHES

Learn more about our campaign approaches via following links:

https://www.facebook.com/didibahini.samajvictoria/

DBSV YOUTUBE

DBSV WEBSITE

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WALKING CAMPAIGN

WALK AGAINST FAMILY VIOLENCE

Joined walking campaign led by Safe Steps

25 NOV (Thursday) 2021

DBSV Unit Committees initiated a walking program for the prevention of family violence wearing an orange t-shirts, dresses / clothes and mask
Major event happened in Coburg, Werribee, Craigieburn, Bendigo, Shepperton, Melton.

https://www.facebook.com/100004573898072/videos/2931267123869914/

https://www.facebook.com/poozana/videos/1333917893711276

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RESPECT IS..CAMPAIGN

𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 DBSV 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮’𝘀 R𝗲𝘀𝗽𝗲𝗰𝘁 𝗶𝘀… 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗯𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 ‘𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗺𝗲𝗮𝗻𝘀… 𝘁𝗼 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗗𝗕𝗦𝗩 𝘁𝗲𝗮𝗺’
Displayed videos, short clips, photos via our social media platforms : DBSV Facebook, website, YouTube

https://www.facebook.com/100004573898072/videos/1086772995414798/

https://www.facebook.com/100004573898072/videos/438327204416619/

https://www.facebook.com/100000923679801/videos/1822810257909601/

https://www.facebook.com/100004573898072/videos/177898721222638/

https://www.facebook.com/100004573898072/videos/966307594294261/

https://www.facebook.com/100000923679801/videos/1822810257909601/

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CLOTHESLINE PROJECT

Initiated by DBSV Glenroy Unit Committee
Around 15 participants joined the project in Coburg lake Park , Coburg
The painted cloth was displayed via the organisation’s Facebook and was used for further campaign activities.
Some of the glimpses of our clothesline project:

�

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‘KNITTING: �THE NEW ME PROJECT’�A part of the WWV campaign is exhibiting and story sharing for 16 days of activism called “Knitting: The New Me” Breaking the Social Isolation and Promoting Connection.�'Knitting: The New Me' - Video Link

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Story Sharing �Story of Nepalese Migrants Women�Story of Resilience�Story of Empowerment�Story of Connection�

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DBSV Supporting Family Violence Victim-survivors in Nepal

Virtual Teej 2021 (Nepalese Women Festival): September 9th
Supporting victim survivor of Family violence - fund raised and $ 5000 handed over to AAWAJ (local non-governmental organization in Nepal)
By now we supported more than 90 women in last 6 years

https://dbsv.org.au/didi-bahini-samaj-victoria-dbsv-handed-over-aud-5000-to-aawaj-local-ngo-of-nepal-to-support-victim-survivors-of-family-violence-in-nepal/

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VIGIL CANDLE LIGHTING

𝗔 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗩𝗶𝗴𝗶𝗹 𝗖𝗮𝗻𝗱𝗹𝗲 𝗹𝗶𝗴𝗵𝘁 was organised via Zoom on the very last day of 16 days of activism against family violence : 10^th December 2021
𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 those 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝗹𝗼𝘀𝘁 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘃𝗲𝘀 𝗱𝘂𝗲 𝘁𝗼 𝗱𝗼𝗺𝗲𝘀𝘁𝗶𝗰 𝗮𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝘆 𝘃𝗶𝗼𝗹𝗲𝗻𝗰𝗲!!
Around 25 DBSV team members participated the session

https://www.facebook.com/100004573898072/videos/264711808973253/

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Our Key Message

We believe we have a strong role to play.
We acknowledge our roles and commitments in ending gender-based violence, raising awareness and advocating against gender-based violence.

𝗗𝗕𝗦𝗩 𝘀𝘁𝗮𝗻𝗱𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘃𝗶𝗼𝗹𝗲𝗻𝗰𝗲

We stand with those who are victim-survivors of violence

A𝗻𝗱 𝘀𝗮𝘆 ‘𝗘𝗻𝗼𝘂𝗴𝗵 𝗶𝘀 𝗘𝗻𝗼𝘂𝗴𝗵’

‘𝗩𝗶𝗼𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗼𝗸’

‘𝗦𝘁𝗼𝗽 𝗩𝗶𝗼𝗹𝗲𝗻𝗰𝗲’

‘𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗪𝗼𝗺𝗲𝗻: 𝗖𝗮𝗹𝗹 𝗶𝘁 𝗼𝘂𝘁”

Learn more about DBSV here: https://dbsv.org.au/

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THANK YOU!!

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Jason Rodwell

Community Development Project Manager

Frankston City Council

OFFICIAL

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Acknowledgement of Country

Frankston City Council acknowledges the Traditional Custodians of the land on which we are meeting (virtually) today, the Bunurong People of the Kulin Nation, and pay my respect to Elders past, present and future.

I would like to extend that respect to Elders of other communities who may be here with us today.

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Strengths focused buy-in for optimal engagement

Previous participation from Council was lead solely by four staff ‘champions’ who worked well beyond the scope of their roles and responsibilities leaving them overburdened�
This year’s campaign was outsourced to Council departments and partner agencies to participate (rather than individual staff) to apply a ‘16DoA lens’�
Departments & agencies played to their strengths (by applying a 16DoA lens to their everyday business / deliverables) resulting in increased buy-in, confidence, engagement and campaign exposure�
Departments & agencies with limited capacity encouraged to team up with other business units to provide secondary support or resourcing

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Libraries Dept. �Author Talks ‘See What You Made Me Do’ - Jess Hill

Libraries booked Jess Hill and Paul Kennedy to talk about her recent book ‘See What You Made Me Do’ and the concept of coercive control�
Event had 182 attendees, however had to be stopped prematurely �due to online trolls�
Council received large outpouring of support from the public, who also challenged the negative behaviour �
Good news is that Jess Hill and Paul Kennedy will re-record their talk �for all to view :)

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Arts & Culture Dept. �‘Respect Is…’ projections at Frankston Arts Centre

Frankston Arts Centre is a heavily booked venue (18 months in advance) so they were unable to host an event�
Arts & Culture worked with Media & Comms Dept. to project ‘Respect Is..’ messages on the Arts Centre in the Frankston CBD as an alternate engagement strategy�
The projections can be viewed well beyond the CBD into the municipality!

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City Futures & Comms Dept.�‘Local Business Champions’ Promotional Kit

Our City Futures team also worked with the Comms Dept. to develop free promo tool kits for local businesses to help champion and spread awareness of 16DoA�
Promo kits included coffee stamps and sprinkle stencils, QR code window stickers, R.V. collateral and support-resource companion cards�
This year we recruited 9 local cafes and the PCLC Street Law Coffee Van as champions!

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Neighbourhood Houses & Youth Services Dept.�Community Workshops

Youth Services Dept. teamed up with Neighbourhood Houses to host a series of community workshops�
Community groups and young people participated in cooking and crafting workshops to raise awareness of 16DoA across all youth centres and neighbourhood houses�
“Orange is the color of safety and a future that's bright and free from violence” - Participant quote

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Positive Ageing Dept. & Respecting Seniors Network �‘16Ks In 16 Days’ walking event

In partnership with the Respecting Seniors Network, Frankston City and Mornington Peninsula Shire Councils collectively planned a walking event that counts steps against elder abuse�
Selfie stands have been installed among 15 popular walking routes in both regions with a QR code to an online community pedometer + instagram selfie filter�
Check it out here

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Recreation Dept. & Sports Clubs�‘16 Days of Activism’ dedicated fixture rounds

Recreation supported local clubs to host a dedicated fixtured rounds to raise awareness about 16DoA�
Recreation put together personalised club packs that included campaign information, social media kit, orange wristbands and armbands and R.V. resources�
10 clubs participated in the campaign and received great feedback from the community

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Community Development Dept. & WHISE�‘Respect Is.. L2P Program’ active bystander training

Frankston’s L2P program pairs their volunteer mentor drivers with disadvantaged learners for the duration of their mandatory hours�
This unique relationship provided a opportunity to upskill mentors with active bystander training to develop their understanding of gender-based violence to better support young people�
WHISE has developed a specialised L2P active bystander training model exclusive to Frankston City Council

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Reflections & Learnings

Shifting from an individual to a departmental/organisational approach by applying a 16DoA lens to ‘everyday business’ greatly increases buy-in, confidence, capacity and community engagement all round. �(particularly for those that don’t work within community services)�
Reach out to your local councils early (around July) for partnership opportunities to enhance collaborative engagement strategies, funding and resourcing (resource planning meetings are very helpful)�
Build upon the existing strengths of Council, staff, partnerships, agencies and existing resources (work smarter, not harder)�
Plan for small ideas and scale up if capacity is available; examples of this are the ‘local business champions’ and sports clubs ‘fixture rounds’�

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^{Thanks for listening!�Any questions, feel free to email:�}^{jason.rodwell@frankston.vic.gov.au}^{�Frankston 16 Days of Activism webpage:}

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Breakout Rooms

What were the highlights – are there any exciting stories or outcomes to share?

What did you learn – about violence, prevention or your work?

What would you do again next year, what would you do differently?

What do you think the statewide campaign should do again, or do differently next year?

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Questions?

Please pop any questions you might have into the chat box.

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Thank you

��For your time and contributions to the Q&A session.��Have a wonderful holiday season, and we look forward to seeing you all next year!